Procurement Day @ BP p.l.c. (Members Only Conference)
This event is over.
Download the ANA Event Guide at e.ana.net.
This complimentary ANA members only conference will focus on the value and positive contributions of marketing and advertising procurement. It will feature perspectives not only from procurement leaders, but also from client marketing and external agencies. The event will cover extremely informative segments, with in-depth looks at various areas of the procurement field.
This is a must for procurement and marketing professionals and the event will provide solid “take-aways,” insight to some best practices, and rich peer-to-peer networking environment.
BP is hosting Procurement Day at its downtown Chicago facility. This is a complimentary event for ANA members and invited guests.
Tuesday, October 28, 2014
ELI LILLY AND COMPANY: PROCUREMENT BEST PRACTICES
Eli Lilly and Company’s mission is to make medicines that help people live longer, healthier and more active lives. In this session, Michael Thyen, Director, Procurement, Emerging Markets and ANA Advertising Financial Management Committee Chair, will share the Lilly’s journey to increase the value of Procurement as a strategic business partner. In this case study he will review how Procurement has assessed and evolved its “brand” and share examples of the greater value delivered as a result of advanced business partnering.
KRAFT FOODS GROUP’S APPROACH TO LEVERAGING BARTER
Procurement and finance executives are faced with ever-increasing pressure to identify efficiencies and cost savings in their operations. Barter offers innovative solutions to help meet those challenges and unique options to solve them. In this session, Kraft Foods Group will share their approach to leveraging barter and how it fits into their company’s business objectives.
MARS: WORKING WITH AGENCIES AND CMOS
In this session, Mars will share their company’s approach to agency compensation and performance appraisals. You will also hear how procurement works with Mars CMOs to develop strategy and vision for creative, media and production.
General Session Cont.
MILLERCOORS: APPROACH TO INTEGRATED CROSS-FUNCTIONAL AGENCY MANAGEMENT
Managing multiple agencies with different skill sets can be very challenging, especially when it comes to integration, agency evaluations, agency compensation, and managing the creative process with many stakeholders on the agency and client side. In this session, MillerCoors will share their insights into cross-functional agency management that help service this classic brand.
THE AGENCY PERSPECTIVE ON CLIENT PROCUREMENT
In this session, 4A's committee leaders will share their perspectives on three areas of interest in the agency community:
Project Assignment Reviews: There are more reviews for project assignments. Many project review processes are costly and time consuming for both the advertiser and agency participants. Marketers and agencies collective interests can be well served by streamlining review processes for projects in order to facilitate efficient timely selection.
Leveraging Expertise and Scale: Clients want agency staff to have category and industry experience and marketers want to be able to scale their marketing investment. There is an opportunity to replace outdated emotional conflicts policies with rational secure conflict management practices which will allow marketers to leverage agency expertise and scale.
Mutual Gains Negotiation: Marketers and agencies tend to have compatible goals when working together on marketing program elements. However when marketers and agencies structure their commercial arrangements their individual goals are not universally compatible. Marketer-agency interdependence and commercial agreements should not be combative or painful. Advertisers and agencies have an opportunity to evolve better and more enduring relationships by focusing on mutual gains (win-win) discussions. The 4A's will share few thoughts on facilitating win-win versus win-lose approaches to negotiation.