ANA Connected TV/OTT Members Only Conference presented by BrightLine

This event is over.

In today's media landscape, TV still dominates video and advertising, but the way viewers watch TV has changed via the Internet. Connected TV means that a television is somehow connected to the Internet, including Smart TVs where the connection is built into the TV, or any IP-connected over-the-top (OTT) device/box like Roku, Amazon FireTV, Xbox, PlayStation, Apple TV, or Android TV. The number of connected TV users and their viewing appetites are growing rapidly as both TV programmers and web publishers alike are increasingly launching their content over the top (OTT) to connected TV, combining the best of both TV and digital. This presents a huge opportunity for marketers.

This complimentary ANA members only conference, presented by BrightLine, will feature ground-breaking case studies and lessons learned from other marketers and industry experts in this constantly evolving space! This event is crucial for any marketer seeking to navigate their brands through the ever-changing and transformative landscape of connected TV/OTT.

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Agenda

* Indicates that the speaker has approved sharing their presentation on the password-protected, members-only section of the ANA website

^ Indicates that the speaker has consented to the creation of a Post Event Recap (event recaps are an executive summary of the presentation in paragraph form along with audience Q&A)

TIME EVENT DETAILS LOCATION
Thursday, October 1, 2015
8:15am Breakfast

9:00am General Sessions

OTT (OVER-THE-TOP): WHAT MARKETERS NEED TO KNOW

In a recent ANA study, 50% of ANA members said they plan to spend more on Connected TV/OTT, but 36% admit they don't know enough about it and 70% want to learn more. BrightLine will discuss what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen. 

Robert Aksman*^
Chief Experience Officer and Founder BrightLine

EMARKETER: CONNECTED TV FORECAST

In this information-packed session, eMarketer will share a look into connected TVs from their most recent forecasts on connected TV households and users as well as third-party research. Topics will include metrics on connected TVs, viewing audience, device mix, an analysis of how leading viewing platforms (software and hardware) fit into the picture, and more. eMarketer will also delve into advertising on connected TVs, what the dynamics are, and the role that programmatic media buying plays.

Paul Verna*^
Senior Analyst eMarketer
10:50am Coffee Break

11:10am

CONNECTED TV: AGENCY & MEDIA PARTNER INTEGRATION

Consumers are embracing the on-demand economy because of unprecedented choice, access, and convenience. Migration between viewing platforms is creating a market disruption where we are experiencing just the tip of the iceberg. How do marketers, media owners, and agencies innovate and integrate in this space to evolve with consumers and turn a disruption into an advantage to their business?   In this session, hear the perspectives from each side of the business and take away learnings and implications for how to win in Connected TV/OTT.

Doug Ray*^
US Chief Executive Officer and Global President Carat
Patrick Rubin*^
Head of Advanced TV Strategy & Investment Dentsu Aegis Network
Ben Versh*^
Media Director Pfizer, Inc.
Dom DiMeglio*^
Vice President, Distribution & Operations CBSi
12:00pm Lunch

1:00pm

CHANGING BEHAVIORS IN TV VIEWING & MEASUREMENT: AN OPPORTUNITY FOR MARKETERS

With the transformation and shift to connected TV viewing, many new advertising opportunities and ways to measure ROI are being introduced on connected TV platforms.  Both publishers and advertisers are adjusting to this new landscape, especially with how they measure campaigns against traditional benchmarks.  In this session, Roku and Nielsen will provide a perspective on trends and how measurement on new platforms can be addressed to support the challenges of advertisers in this new environment.

Scott Rosenberg^
Vice President of Advertising Roku
David Wong^
Senior Vice President, Product Leadership Nielsen

COMSCORE & HULU: REACHING MILLENNIALS ACROSS PLATFORMS

Audiences of video streaming services have been rapidly shifting away from desktops and moving to connected or OTT devices such as gaming consoles, Roku and smart TVs to watch non-linear video. What has been great for consumers, however, has proven to be a challenge for the media industry in terms of measuring these audiences across multiple platforms. To solve this problem, Hulu partnered with comScore to measure their audience to discover where the highly coveted audience of the future, Millennials, is consuming content. In this session, Hulu and comScore will uncover rich insights on how Millennials are utilizing multiple platforms and how marketers can capitalize on this opportunity.

Justin Fromm*^
Director, Advertising Research Hulu
David Shiffman*^
Senior Vice President- Marketing Solutions comScore
3:00pm Adjournment