ANA Innovation Day @ Edward Jones (Members Only Conference)

Innovation can be defined as something original, the introduction of new things or methods, something novel. Successful marketers innovate by finding new ways to reach customers. Join us for a fun and informative day, hosted by Edward Jones, and hear about success stories in innovation. This complimentary ANA members only conference will feature sessions from leading marketers who will share case studies on how they used innovation to differentiate their brands, products, and services in the marketplace.

when

Start: Thursday, October 19, 2017 at 8:00am

End: Thursday, October 19, 2017 at 4:00pm

WHERE

12555 Manchester Road
St Louis, MO 63131

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Thursday, October 19, 2017
9:00am General Session

EDWARD JONES: HARNESSING THE POWER OF LOCAL MARKETING

Learn more about how Edward Jones is strengthening its brand and reaching target investors by putting the power of local to work. Through several pilot programs, they're amplifying reach through organic and paid search, local and paid business listings and geo-targeted digital display and video campaigns. With a unique business model that extends across the country, using innovation to harness the power of local marketing is a focus for the firm.

Jim Olsen
Principal, Marketing Communications Edward Jones

HALLMARK CARDS: WHEN GOOD IDEAS AREN’T YOUR PROBLEM

Hallmark began more than 100 years ago as the vision of an enterprising 18-year-old J.C. Hall. Today, the company has grown to include a diverse portfolio of businesses including Hallmark Greetings, Hallmark Retail, Hallmark Home & Gifts, Crown Media Family Networks (home of Hallmark Channel and Hallmark Movies & Mysteries Channel), Crayola, and Crown Center. Hallmark is also home to one of the largest groups of creative professionals in the world. There is no shortage of creative, breakthrough ideas, but activating them can be a challenge within a production environment that generates thousands of unique products every year. Learn how Hallmark has transformed its innovative approach to prioritize the right projects and increase its probability of success. 

Jennifer Garbos
Innovation Strategist Hallmark

PURINA PRO PLAN: RETHINKING WHAT’S POSSIBLE WITH PET NUTRITION

What if your older dog could think more like his younger self? What if your older cat’s food could extend her life? These are the types of questions that inspire our team of over 500 experts including nutritionists, behaviorists and veterinarians to rethink what’s possible with pet nutrition. In this session, Ken Wilhelm, Marketing Portfolio Director, will share how Purina’s flagship brand, Pro Plan, is delivering pioneering innovation that is reframing the way consumers think about the role of their pets’ nutrition, and ultimately improving their lives together.

Ken Wilhelm
Portfolio Director Nestle Purina PetCare Co.

SOUTHWEST AIRLINES: DIGITAL INNOVATION DRIVES THE CUSTOMER EXPERIENCE

Marketers are highly aware of the changes that are occurring in this post-marketing world. The omni-channel customer experience and how digital innovation can be used to drive that experience have become critical components in the success that marketers are tasked with driving each and every day.  Southwest Airlines has long understood how to delight customers and is known for its fastidious focus on the flying experience.  Southwest Airlines is now employing the principles of digital innovation to evolve its exceptional culture and support of broad-based business goals across the entire enterprise.  In this session, Heather FigalloSenior Director, Innovation & Labs at Southwest Airlines will share how digital innovation is reshaping the Southwest Airlines business and contributing to a customer experience-centric future. 

Heather Figallo
Senior Director, Innovation & Labs Southwest Airlines
Confirmed Speakers

Brian Hall
CMO St. Louis Convention & Visitors Commission
More speakers to come!