ANA/AEF Members Only Conference @ Yale School of Management

The Association of National Advertisers Educational Foundation (AEF) partners with the Yale Center for Customer Insights to present an ANA Members Only Conference at Yale University on 10/30/18. This event features some of the top minds in digital marketing discussing the latest challenges and opportunities presented by breakthroughs in mobile advertising, social media marketing, and big data. The conference welcomes a mix of professional marketers and advertisers and members of the Yale community to share notes at an event exploring the frontiers of digital strategy, big data, and consumer engagement.

when

Start: Tuesday, October 30, 2018 at 8:15am

End: Tuesday, October 30, 2018 at 3:00pm

WHERE

Yale School of Management
165 Whitney Ave
New Haven, CT 06511

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Members Only Conference Client-Side Marketer $0 Marketing Service Provider Gold $250 Marketing Service Provider Silver $350 Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, October 30, 2018
8:15am Breakfast

9:00am General Session

Opening Remarks

Professor Ravi Dhar
Director Center for Customer Insights, Yale School of Management
9:10am

Session Details TBA

Peter McGuinness
Chief Marketing Officer Chobani
10:10am

Session Details TBA

Vimla Black Gupta
Chief Marketing Officer Equinox
11:10am Networking Coffee Break

11:40am General Session Cont.

Advancing NBC’s Olympic Marketing Approach

While most Americans have grown up watching the Olympics, with the current fragmented media landscape and growing demand for personalization, the opportunity was ripe to reconsider our historical approach to promoting one of the world's largest sporting events, and engaging consumers in new ways to further their connection to this sports tradition.  

In this session, we will discuss how consumer insights set the foundation to transform our consumer engagement strategy for the planning and promotion of the 2018 Winter Olympics, and future Olympic games. We will examine the role data played in achieving scaled segmentation, and supporting an agile content engine to drive relevance by recognizing the differentiated values and behaviors of today's dynamic consumer.

Jennifer Storms
Chief Marketing Officer NBC Sports
12:40pm Luncheon

1:40pm General Session Cont.

Pushing the Data Envelope & the Quest to Know Everyone on Earth

In this session, we will talk about how data is now a driving force in determining what marketing is used in both the digital and brand sides of marketing. We’ll talk through some tests that we've done, but more interestingly where data is promising and where it falls short. We’ll also touch on personalization (the Quest to Know Everyone on Earth), where it is, and where it's going.

Ben Harrell
Chief Marketing Officer Priceline.com
2:40pm

Rethinking Brand Positioning in a Digital Age- Julie Yufe, AB-InBev

At AB-InBev, the world’s largest brewer, innovation and reinvention play a critical role in staying on top of global trends and meeting the fast-changing demands of the global beer consumer. In her talk, Julie Yufe ’03, AB-InBev’s VP of Global Marketing for Core Brands will discuss AB-InBev’s approach repositioning a classic South American beer brand in the digital age.

Julie Yufe
Vice President, Global Marketing, Core Brands AB-InBev

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.