ANA Brand Activation Relationship Marketing @ Nordstrom (Members Only Conference)

Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication. There are many paths to building strong relationships with consumers to drive acquisition, cross-sell, and upsell. This ANA Members Only Conference, hosted by Nordstrom, will explore the possibilities and provide insight from both large and small brand perspectives.


Start: Friday, November 2, 2018 at 8:15am

End: Friday, November 2, 2018 at 4:00pm


1600 7th Avenue
Seattle, WA 98101

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Members Only Conference Client-Side Marketer $0 Marketing Service Provider Gold $250 Marketing Service Provider Silver $350 Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact


Confirmed Sessions:

Session 1: Relationship Building with Nordstrom
Dave Sims will discuss Nordstrom’s strategy for building customer relationships with its catalog, e-mail, and direct mail marketing. He will also talk about the new Nordy Club loyalty program.

Dave Sims
Vice President of Marketing, Analog & Retention Overhead

Session 2: Sparking Multi-Way Consumer Relationships with Personalization and Branded Communities
There’s no doubt that CRMs, loyalty programs and third-party social media are a critical part of a marketer’s brand strategy. However, for many brands, these have become nothing more than a one-way push to the consumer, with no feedback or conversation in return. These conversations also lack personalized engagement, which ultimately drives lasting loyalty. In a crowded loyalty space, marketers must rethink consumer relationships and how to turn them into meaningful, two-way communication with each individual. Discover how brand marketers at naturally friendly toothpaste brand hello created their branded community hello friends – a home for vocal brand advocates that provides education and prompts action. In this impressive case study, we’ll share how to listen to your consumers to deliver targeted, personalized experiences and drive brand loyalty.

Lauri Kien Kotcher
Hello Products

Susan Frech 
Social Media Link

Session 3: Maximizing Customer Relationships
The real estate sales process has been disrupted by technology that has changed the industry forever. Understanding local markets and building relationships with players in the sales ecosystem is critical to market success.  Find out how Zillow builds relationships with local real estate professionals nationwide to maximize revenue.

Keri McGhee
Senior Director, Marketing

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.