Pharma Meetup

This event is over.

In the hyper-complex pharmaceutical industry, marketers confront unprecedented regulation, persistent pressure to innovate and launch the next wave of blockbusters, and a labyrinth of communication channels and platforms from which to cultivate a two-way dialog with consumers and their healthcare providers.  The ANA’s 2017 Pharma Meetup is an opportunity for ANA members from pharmaceutical companies to come together and explore the procurement and marketing-based issues and themes that all industry stakeholders face while elevating the conversation through shared insights, best practices and senior level case studies, from across the ecosystem, culminating with take-aways that attendees can apply immediately.

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Agenda

TIME EVENT DETAILS LOCATION
Tuesday, March 21, 2017
3:00pm Networking and Introductions

3:15pm General Session

MYLAN: BREAKING THROUGH TO MILLENNIAL CONSUMERS

Most marketers look at millennials as consumers. But millennials are also patients and healthcare professionals. How marketers speak to millennials in the pharmaceutical industry shouldn’t just be as a consumer. In this session, Robert Gargiulo, director integrated marketing, specialty brands – Mylan, will explore how technology has changed the doctor-patient relationship, and what the role of the phamaceutical marketer should be. Robert will share best practices, lessons learned, and key takeaways to how pharmaceutical companies can break through and reach the millennial.

Robert Gargiulo
Director Integrated Marketing, Specialty Brands Mylan

DC UPDATE: PRESCRIPTION DRUG PRICING AND ADVERTISING

Prescription drug pricing and advertising are becoming increasingly controversial in Washington. ANA’s Group EVP for Government Relations, Dan Jaffe, will provide a quick snapshot of some of the key legislative challenges that might face pharmaceutical companies during this Congress.

Dan Jaffe
Group EVP, Government Relations ANA
4:05pm Networking Break

4:20pm General Session Cont.

MILLENNIAL MDS: THE “DOCTOR OF TOMORROW” IS CHANGING HEALTHCARE TODAY

By 2020, Gen Z will make up nearly half of all consumers and a significant number of doctors. What do these digital dependents mean for healthcare and the marketers aiming to reach them? An unprecedented number of health care professionals have already begun to rely on online resources for clinical information. Growing numbers are using YouTube and other video sources for clinical treatment information. And many millennial doctors believe the millennial patient requires a different relationship with their doctor. And with their inherent skepticism toward advertising – 84% of all millennials don’t trust brands – these Gen Zers will be a challenge to engage. In this session, Wunderman Health and Kantar Media will share a character sketch of the Millennial MD and insights into this elusive demographic, how they are changing healthcare, and what it means for healthcare marketers.

Bernadette Cognac
VP Agency Relations Kantar Media
Mike Duke
Managing Director Wunderman Health DC
5:00pm Conference Adjournment