ANA/Effies: Effective Marketing & Media Insights hosted by Time Warner
This event is over.
In a dynamic and ever-evolving marketing landscape, the distinction between ‘media’ and ‘creative’ is becoming harder to make and ideas are expected to inspire thoughtful dialogue about the ever-changing industry. Brands must take advantage of all channels of communication in order to establish unique connections with their consumers.
Whether mainstream or unconventional, digital or print, what does today’s most effective work look like?
On September 12th, in New York City, Time Warner will partner with ANA and Effie to host the ANA Members Only Conference. The program will showcase Effie Case Studies, as well as a conversation with the winners of the 2012 Effie Awards North America program that will focus on best practices for bringing ideas to life, key insights and industry trends. The Effie Awards recognize the most effective advertising – advertising that drives results – and their mission is, “to recognize, educate and encourage effectiveness among the marketing communications industry.” Join us as we celebrate this year's elite in the marketing community.
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Agenda
8:15am |
Breakfast |
9:00am |
General Session EFFIE REPORT 2012: DRIVERS OF MARKETING EFFECTIVENESS Senior Vice President, Intelligence Millward Brown ______________________________________ CHOBANI: A LOVE STORY ABOUT YOGURT Tenny Pearson Doron Stern EFFIES PANEL DISCUSSION: HOW TO BRING BIG IDEAS TO LIFE Moderator: Panelists: Nadine McHugh Kristen O'Hara Ron Rolleston |
12:50pm |
Lunch |
1:50pm |
General Session cont. HTC SENSATION: BRINGING INSTANT GRATIFICATION TO ADVERTISINGWhen the HTC Sensation 4G launched it needed to stand out from 4G phones already on the shelf. It needed cool. HTC decided that if the phone couldn't be a first, then the campaign could. HTC teamed with Google Goggles and local artists to develop original content that was linked to scannable ads. When people scanned the ad, they could download free contentlike music and wallpapers right to their phone. Learn how HTC's launch campaign offered more than just information and logos—it offered instant gratification. Kyle Acquistapace IBM: WATSON Ann Rubin Kim Duffy SPECIAL TOUR OF TIME WARNER MEDIALAB |
3:00pm |
Adjournment |