ANA/Effies: Effective Marketing & Media Insights hosted by Time Warner
In a dynamic and ever-evolving marketing landscape, the distinction between ‘media’ and ‘creative’ is becoming harder to make and ideas are expected to inspire thoughtful dialogue about the ever-changing industry. Brands must take advantage of all channels of communication in order to establish unique connections with their consumers.
Whether mainstream or unconventional, digital or print, what does today’s most effective work look like?
On September 12th, in New York City, Time Warner will partner with ANA and Effie to host the ANA Members Only Conference. The program will showcase Effie Case Studies, as well as a conversation with the winners of the 2012 Effie Awards North America program that will focus on best practices for bringing ideas to life, key insights and industry trends. The Effie Awards recognize the most effective advertising – advertising that drives results – and their mission is, “to recognize, educate and encourage effectiveness among the marketing communications industry.” Join us as we celebrate this year's elite in the marketing community.
|Begins:||Wednesday, September 12, 2012 at 8:15am|
|Ends:||Wednesday, September 12, 2012 at 3:00pm|
Time Warner Center
1 Time Warner Center
58th Street Between 8th & 9th Avenues
New York, NY 10019
EFFIE REPORT 2012: DRIVERS OF MARKETING EFFECTIVENESS
Senior Vice President, Intelligence
CHOBANI: A LOVE STORY ABOUT YOGURT
EFFIES PANEL DISCUSSION: HOW TO BRING BIG IDEAS TO LIFE
General Session cont.HTC SENSATION: BRINGING INSTANT GRATIFICATION TO ADVERTISING
When the HTC Sensation 4G launched it needed to stand out from 4G phones already on the shelf. It needed cool. HTC decided that if the phone couldn't be a first, then the campaign could. HTC teamed with Google Goggles and local artists to develop original content that was linked to scannable ads. When people scanned the ad, they could download free contentlike music and wallpapers right to their phone. Learn how HTC's launch campaign offered more than just information and logos—it offered instant gratification.
SPECIAL TOUR OF TIME WARNER MEDIALAB