Integrated Partnerships @ Phoenix Suns (Members Only Conference)
Please click here for the conference booklet.
Brands are capitalizing on unique partnerships as a means of connecting with consumers and creating incremental value from their marketing efforts. From traditional sports sponsorships to branded entertainment programming, marketers are improving their branding and promotional initiatives through strategic collaborations with other brands. Discover how leading marketers from Intel, Unilever, IKEA, CenturyLink, LifeLock and Western Union are driving measurable results from their innovative partnerships at the upcoming Integrated Partnerships Members Only Conference hosted by the Phoenix Suns.
|Begins:||Thursday, September 27, 2012 at 8:15am|
|Ends:||Thursday, September 27, 2012 at 3:00pm|
US Airways Center
201 East Jefferson Street
Phoenix, AZ 85004
CENTURYLINK AND THE PHOENIX SUNS PARTNER TO CREATE BRAND VALUE IN THE LOCAL COMMUNITY
INTEL FOSTERS CREATIVITY IN THE DIGITAL AGE WITH THE CREATORS PROJECT
At a time when brand stories must come alive through ongoing multiplatform entertainment, it is now more important than ever to be able to measure the Branded Entertainment value chain. OgilvyEntertainment has developed their Branded Entertainment Assessment Model™ to provide greater measurability for the industry. By creating entertainment authentic to brand ideals and rooted in the logic that drives all elements of the marketing mix, marketers can employ the magic of entertainment effectively and profitably using BEAM™. In this session, Abigail Marks, Director, Strategy & Operations – OgilvyEntertainment, will provide an overview of the model and share how they applied the model to measure the value to marketers' initiatives such as Hellman's web series featuring Chef Bobby Flay, and gain learnings for future Branded Entertainment campaigns.
LifeLock, Inc. is an industry leader in identity theft protection and has been showcased by Inc. magazine as one of the nation's fastest growing privately held companies. Lifelock's brand is the strongest in the category, but has evolved over the years to overcome the challenges that come with being a fast-growing start-up company. In this session, Erick Dickens, Vice President of Marketing – Lifelock, Inc. will share how his company is strategically managing LifeLock's brand to maintain relevancy during the transition from start-up to the accelerated growth phase of business.
||General Session Cont.
IKEA EMBRACES REALITY TV TO IMPROVE BRAND PERCEPTION
Dr. Mark Friederich