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ANA/Effies: Effective Marketing & Media Insights @ GRAMMY Museum (Hosted by AEG Worldwide) presented by USPS

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Please click here to download the conference booklet.

In a dynamic and ever-evolving marketing landscape, the distinction between ‘media’ and ‘creative’ is becoming harder to make and ideas are expected to inspire thoughtful dialogue about the ever-changing industry. Brands must take advantage of all channels of communication in order to establish unique connections with their consumers.

Whether mainstream or unconventional, digital or print, what does today’s most effective work look like?

On September 19th, in Los Angeles, AEG Worldwide will partner with ANA and Effie to host an ANA Members Only Conference at the GRAMMY Museum. The program will showcase recent winners of the Effie Awards North America program through case studies that will focus on best practices for bringing ideas to life, key insights and industry trends. The Effie Awards recognize the most effective advertising – advertising that drives results – and their mission is, “to recognize, educate and encourage effectiveness among the marketing communications industry.” Join us as we celebrate this year's elite in the marketing community.

When
Begins:Thursday, September 19, 2013 at 8:15am
Ends:Thursday, September 19, 2013 at 3:00pm
Where

Hosted By AEG Worldwide
GRAMMY Museum
800 W. Olympic Blvd. A245
Los Angeles, CA 90015

Agenda

8:15am

9:00am

Breakfast

General Session

KEY INSIGHTS FROM 2013 EFFIE AWARDS
Effie Worldwide will present key insights learned from the 2013 Effie Awards North American program.   With learnings from Effie judges and case studies, this presentation will set the stage for the day by fueling the discussion on the drivers of marketing effectiveness.

Eva Kasten
Managing Director
Warc America
____________________________________________

ACTIVISION SHATTERS RECORDS WITH CALL OF DUTY:  MODERN WARFARE 3
This isn’t the story of an underdog.  It’s about Call of Duty - the titan of video gaming. For two years, Activision shattered entertainment industry launch records and were out to do it again with Modern Warfare 3. But after so much success, Activision tapped their outlets for growth and was faced with the challenge of recruiting new, raw players while still challenging their hardcore fans.  Learn how Activision tapped into key consumer insights and created an integrated campaign around the progression of a well-known gaming persona, the “n00b”, which led to Modern Warfare 3 becoming the biggest entertainment launch of all time.

Tim Ellis
Executive Vice President and Global CMO 

Activision

Matt Jarvis
Partner / Chief Strategy Officer

72andSunny
____________________________________________

BALL PARK: REINVENTING A BRAND BY INVENTING A NEW CATEGORY
Discover the story of how one of America’s most beloved brands regained its swagger by setting its sights on something far bigger than reclaiming its spot atop a category. For Ball Park, it was about breaking the conventions of the overly commoditized hot dog category by moving the brand into its own category of “guy food”.   Learn how Ball Park’s brand platform, “Men. Easier Fed Than Understood”,   inspired the women who buy the food and the guys who eat it by celebrating the hard to understand behaviors of men and their everlasting love for meaty, juicy and handheld food they eat during “guy time.”

Sarah Hickey
Director of Consumer Insights & Strategy 

Hillshire Brands

Jason Sullivan
Managing Director

Publicis Seattle

Steve Williams
Group Creative Director

Publicis Seattle
____________________________________________

12:05pm

1:05pm

Lunch

General Session Continued

U.S. POSTAL SERVICE DRIVES GROWTH THROUGH INTEGRATED MARKETING
How do you take a 200-year old service and make it new and relevant to customers today?  That's the question the U.S. Postal Service asked as they addressed a steady decline of Post Office Box rentals nationwide which represented an astonishing 34% vacancy rate in 2011.  Through an effective, integrated marketing approach, the U.S. Postal Service was able to reverse this decline.  Learn the strategies and tactics the U.S. Postal Service leveraged to build a successful traditional and digital marketing campaign.

Joyce Carrier
Director, Sales Outreach

U.S. Postal Service

Nancy Seidel
Senior Vice President Group Management Director

Draftfcb
____________________________________________

DICK’S SPORTING GOODS: SERVING THE TRUE ATHLETE
Learn how Dick's Sporting Goods created an ownable and unique space in the competitive world of sports brands and retail. Leveraging deep insights into the truth of sports and omni channel communications, this Effie award winning campaign captured the emotional high ground that was uniquely able to fuel both business and brand success.

Ryan Eckel
VP Brand Marketing
Dick's Sporting Goods

Jason DeLand
Founding Partner

Anomaly
____________________________________________

3:00pm

Conference Adjournment