Integrated Marketing @ Kraft Foods presented by A&E Networks (Member Only Conference)
Studies show that multichannel consumers spend more, shop more frequently, and are more brand loyal. To target these customers, marketers must develop the right marketing mix combining new and traditional channels to deliver an interactive and engaging experience in whatever medium their customers prefer to use. However, the explosion of choice has complicated the lives and practices of marketers, creating massive challenges for effective integration. This event will showcase how top marketers develop, execute, and evaluate their integrated marketing communications strategy. At the upcoming ANA Integrated Marketing Members Only Conference hosted by Kraft Foods, you’ll hear from leading marketers representing a diverse array of industries on what Integrated Marketing looks like today and where the creative comes from.
Download the ANA Event Guide at e.ana.net.
|Begins:||Wednesday, September 10, 2014 at 8:15am|
|Ends:||Wednesday, September 10, 2014 at 3:00pm|
|Member Rate||Non-Member Rate|
|Members Only Conference||Complimentary||Not Available|
Agenda is pending.