Sponsorship & Event Marketing @ Visa (Members Only Conference)

This event is over.

Today, more than ever, marketers are challenged with the need to innovate and improve the effectiveness of their sponsorship and event marketing programs. This complimentary, client-side marketers only event, hosted by Visa Inc. will be the first-ever ANA Sponsorship and Event Marketing Members Only Conference held in San Francisco. This conference will feature senior marketers and sponsorship leaders discussing the strategy and activation behind their cutting-edge programs. You will also learn best practices on improving the performance of activations through expanded integration, leveraging greater utilization of digital tools for engagement and new perspectives around measurement.  

Download the ANA Event Guide at e.ana.net.

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Agenda

TIME EVENT DETAILS LOCATION
Tuesday, September 9, 2014
8:15am Breakfast

9:00am General Session

TOYOTA LEVERAGES ATHLETES AND CELEBRITY TALENT

In this session, Toyota will share best practices for enhancing their brand’s affinity through strategic partnerships. Discover how Toyota activates around their sponsored athletes and hear examples of industry models.

Jim Baudino
Engagement Marketing Manager Toyota Motor Sales U.S.A., Inc.

T-MOBILE’S SPONSORSHIP OF MAJOR LEAGUE BASEBALL IS A “GAME CHANGER”

In this session attendees will hear the strategy behind T-Mobile’s role as an Official Sponsor of Major League Baseball. You’ll discover how and why T-Mobile is targeting the MLB fan, and how the sponsorship supports the brand’s overall marketing initiatives.

Meredith Starkey
Director, Sponsorship and Events T-Mobile

SPONSORSHIP ACTIVATION HELPS DRIVE BLOODSOURCE’S MISSION TO SAVE LIVES

BloodSource, a non-profit blood bank with locations throughout Central and Northern California, educates the public about the need to donate blood through sponsorship programs. Discover how BloodSource engages many organizations including professional sports teams and other well-known brands to recruit and retain blood donors through sponsorship activation. 

Katherine Elorduy
Director of Marketing and Communications BloodSource
12:00pm Lunch

1:00pm General Session Cont.

BUILDING THE VISA BRAND THROUGH GLOBAL EVENTS & SPONSORSHIPS

Visa, a sponsor of the two greatest sporting events on Earth, the FIFA World Cup and the Olympics, will share how a global company successfully uses sports marketing to build its brand. Visa will share their overall approach to sponsorship along with key learnings during preparation for this year’s Winter Olympic Games in Sochi, Russia and the FIFA World Cup in Brazil.

Ricardo Fort
Senior Vice President, Global Sponsorship Marketing Visa Inc.

WRESTLEMANIA: INSIDE A POP CULTURE PHENOMENON

This session will take you inside one of the world’s greatest marketing extravaganzas.  Hear from Stephanie McMahon, WWE Chief Brand Officer and fourth generation promoter, on how her company utilizes all of their assets from television, digital, social, mobile and more to promote one of the greatest experiences in entertainment. Discover how this one-day event has turned into a week-long spectacle and the ways that WWE raises the bar each year to engage fans and continue to break records.

Stephanie McMahon
Chief Brand Officer WWE
2:45pm Conference Adjournment