General Session
TRUSTING YOUR INSIGHTS: A SUCCESS STORY FROM SUN LIFE FINANCIAL Go "Behind-the-Madness" with Sun Life Financial and hear how they took on the conventional wisdom-operating within a conservative industry, aggressive regulations, budget pressures-and trusted their customer insights to drive results from last year's March Madness sponsorship initiative. As part of this presentation, Sun Life Financial will share the insights and strategy that drove this successful advertising campaign-featuring an innovative combination of live programming integrated with traditional media and customer insights.
William Webster Vice President, Brand Management Sun Life Financial U.S.
Roberta Ruel Assistant Vice President, Brand & Creative Marketing, Voluntary Benefits and Employee Benefits Group Sun Life Financial U.S. _________________________________
CONSUMER FINANCIAL PROTECTION BUREAU SIMPLIFIES CREDIT CARD AGREEMENTS WITH CONSUMER INSIGHTS Two-thirds of consumers say they don't understand how their credit cards work-not surprising as the typical agreement is eight or nine pages with legal language and hard to read font. In December 2011, the government unveiled a prototype of a new credit card agreement, with the goal of making sure consumers understand what they're getting into when they get a new card. The new agreement is shorter, written in plain language, and explains key features upfront-all changes implemented from consumer insights. In this session you will learn about the consumer insights that lead to the simplified agreement and you will also hear how simplified design approaches can reform the banking industry for consumers.
Neil Parker Chief Strategy Officer Co Collective
Mark Egerman Policy Analyst Consumer Financial Protection Bureau ____________________________________
FROM INSIGHTS TO ACTION: UNLOCKING YOUR BRAND'S POTENTIAL Tapping into customer insights isn't as easy as it used to be. It's not just about research done months in advance and then rolled out in a media plan. It's about real-time conversations, real-time adjustments, and partnering with your customer to mold and nurture your brand. In this session you will learn how BabyCenter leverages consumer insights to power everything-from product innovation and content development to connecting marketers with consumers to help them socialize the message, evangelize their product, and amplify their brand.
Suzanne Skop Vice President, Advertising Sales BabyCenter, LLC (a Johnson & Johnson Company) ____________________________________
|