Innovation Day on the Norwegian Pearl (Members Only Conference)
This event is over.
In today’s day and age, innovation is an important ingredient to marketing a brand. Marketers are always looking for new ways to reach customers, develop new products, in order to differentiate their brand from the competition. Innovation is not just about seeking out a new product or service, but also looking at ways to renew or revive efforts.
Join us for a fun, informative and unique day aboard the Norwegian Pearl. This complimentary ANA members only conference will feature sessions from leading marketers who will share their case histories in marketing innovation followed by a networking event aboard the ship.
Registration for this event is now closed. Absolutely NO late registrations, substitutions or onsite registrations will be allowed.
Download the ANA Event Guide at e.ana.net.
Checkers and Rally’s Drive-In Restaurants — Leading Innovation in an Accelerated Brand TurnaroundEvent Recaps
Thursday, December 11, 2014
CHECKERS AND RALLY’S DRIVE-IN RESTAURANTS –LEADING INNOVATION IN AN ACCELERATED BRAND TURNAROUND
Checkers and Rally’s Drive-in Restaurants, the nations’ 7th largest hamburger fast food restaurant brand, led an accelerated brand turnaround over the past five years. Significant menu, daypart and guest experience innovation drove 16 quarters of positive comp sales and grew the brand’s frequent customer base by more than 30%. CMO Terri Snyder and Brand Marketing Director Lauren Axe will share key lessons learned in creating the culture, processes, talent and strategic insights to drive accelerated innovation.
OUTBACK STEAKHOUSE MENU INNOVATION AND CONSUMER ENGAGMENT
What do you get when you stir in a little Moonshine to the Outback Promotional Calendar? You get Moonstruck! In 2014, Outback Steakhouse launched a new limited time menu platform tied around the popularity of Moonshine. The new menu consisted of entrees, appetizers, and new moonshine cocktails. Karen Soots, Vice President, Media Services at Bloomin' Brands, Inc. and Suzan Waldschmidt, Director, Outback Beverage Innovation will share how the innovation of food inspired new ways to engage consumers. From the first cocktail tasting in the Outback Test Kitchen to the 360 degree Marketing plan, Karen and Suzan will take you through the journey of Moonshine BBQ at Outback Steakhouse!
CITY YEAR MAKES INNOVATION HAPPEN
City Year, Inc. is a non-profit organization that seeks to help young at-risk students stay in school. In this session, they will discuss their ground-breaking campaign that reached almost 5.5 million people with their authentic, crowd-sourced stories via social media that inspired and shaped future creative executions. This session will feature the insights that drove the campaign and the ROI and impact produced by the power of social media.
NORWEGIAN CRUISE LINE INNOVATES THROUGH CONCERTS AT SEA
Norwegian Cruise Line has a 47-year history of breaking the boundaries of traditional cruising. One of their top innovations was the introduction of Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian has moved into the concert arena with Sixthman, LLC, a fully owned subsidiary of Norwegian Cruise Line. Sixthman, LLC charters ships for specialized festivals/concerts at sea with artists such as Kiss, John Mayer, Florida Georgia Line, and Paramore. INC Magazine recognized Sixthman as America’s Fastest Growing Travel Company and the 87th fastest growing company across all segments on the INC 500 List. Learn how Norwegian Cruise Line works with Sixthman, LLC to extend their brand into areas beyond traditional cruising.
Post-Conference Networking Event
Please join us at the conclusion of the formal agenda for a networking cocktail hour aboard the Norwegian Pearl. It is a Jewel class cruise ship of Norwegian Cruise Line, launched in 2006, sailing itineraries primarily around Alaska and the Caribbean. The ship includes a bowling alley, rock climbing wall, 16 dining options, 13 bars and lounges, casino, spa, pools, fitness center, The Haven Garden Villas and so much more!