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Innovation Day @ Norwegian Cruise Line (Members Only Conference)

In today’s day and age, innovation is an important ingredient to marketing a brand. Marketers are always looking for new ways to reach customers, develop new products, in order to differentiate their brand from the competition. Innovation is not just about seeking out a new product or service, but also looking at ways to renew or revive efforts.

Join us for a fun, informative and unique day aboard the Norwegian Pearl. This complimentary ANA members only conference will feature sessions from leading marketers who will share their case histories in marketing innovation and members will receive a VIP tour of the vessel, followed by a networking event.

Download the ANA Event Guide at e.ana.net.

When
Begins:Thursday, December 11, 2014 at 10:30am
Ends:Thursday, December 11, 2014 at 3:00pm
Where

Ship: Norwegian Pearl
Port of Miami
South America Way, Dodge Island
Downtown Miami, FL 33132

Registration Pricing
    Member Rate Non-Member Rate
  Members Only Conference Complimentary Not Available


Agenda
Thursday, December 11, 2014
10:30am  

Arrival/Security Check-in

11:00am  

Lunch

11:30am  

NORWEGIAN CRUISE LINE INNOVATES THROUGH CONCERTS AT SEA

Norwegian Cruise Line has a 47-year history of breaking the boundaries of traditional cruising. One of their top innovations was the introduction of Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian has moved into the concert arena with Sixthman, LLC, a fully owned subsidiary of Norwegian Cruise Line. Sixthman, LLC charters ships for specialized festivals/concerts at sea with artists such as Kiss, John Mayer, Florida Georgia Line, and Paramore. INC Magazine recognized Sixthman as America’s Fastest Growing Travel Company and the 87th fastest growing company across all segments on the INC 500 List. Learn how Norwegian Cruise Line works with Sixthman, LLC to extend their brand into areas beyond traditional cruising. 

Claudia Panfil

VP Brand & Advertising

Norwegian Cruise Line

Andy Levine

Owner

Sixthman

 

OUTBACK STEAKHOUSE MENU INNOVATION AND CONSUMER ENGAGMENT

What do you get when you stir in a little Moonshine to the Outback Promotional Calendar? You get Moonstruck! In 2014, Outback Steakhouse launched a new limited time menu platform tied around the popularity of Moonshine. The new menu consisted of entrees, appetizers, and new moonshine cocktails. Karen Soots, Vice President, Media Services at Bloomin' Brands, Inc. and Suzan Waldschmidt, Director, Outback Beverage Innovation will share how the innovation of food inspired new ways to engage consumers. From the first cocktail tasting in the Outback Test Kitchen to the 360 degree Marketing plan, Karen and Suzan will take you through the journey of Moonshine BBQ at Outback Steakhouse!

Karen Soots

VP Media Services

Bloomin' Brands, Inc.

Suzan Waldschmidt

Director, Outback Beverage Innovation

Outback Steakhouse

 

CITY YEAR MAKES INNOVATION HAPPEN

City Year, Inc. is a non-profit organization that seeks to help young at-risk students stay in school.  In this session, they will discuss their ground-breaking campaign that reached almost 5.5 million people with their authentic, crowd-sourced stories via social media that inspired and shaped future creative executions.  This session will feature the insights that drove the campaign and the ROI and impact produced by the power of social media.

Gillian Smith

Chief Marketing Officer

City Year, Inc.

 

Confirmed Speakers

Lauren Axe

Director of Marketing

Checkers and Rally’s Drive-in Restaurants

Terri Snyder

CMO, EVP Marketing

Checkers and Rally’s Drive-in Restaurants

2:25pm  

Tour of the Norwegian Pearl

Please join us at the conclusion of the formal agenda for a very special tour of the Norwegian Pearl. It is a Jewel class cruise ship of Norwegian Cruise Line, launched in 2006, sailing itineraries primarily around Alaska and the Caribbean. The ship includes a bowling alley, rock climbing wall, 16 dining options, 13 bars and lounges, casino, spa, pools, fitness center, The Haven Garden Villas and so much more!

2:45pm  

Conference Adjournment

3:00pm  

Post-Conference Networking Event

Location TBD

Register

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