Digital & Social @ Walt Disney World (Members Only Conference)
Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media and mobile have especially exploded in the last few years. In fact, there are more than 1 billion active users on Facebook and billions of tweets posted per week! Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue. Come hear some ground-breaking case studies and lessons learned from other marketers and industry experts in this constantly evolving space! This complimentary ANA members-only conference is crucial for any marketer seeking to navigate their brands through the ever-changing and transformative media landscape of digital and social.
|Begins:||Thursday, February 13, 2014 at 8:15am|
|Ends:||Thursday, February 13, 2014 at 3:00pm|
|Member Rate||Non-Member Rate|
|Members Only Conference||Complimentary||Not Available|
WALT DISNEY PARKS DIGITAL & SOCIAL CASE STUDY
Walt Disney Parks and Resorts Online will share a range of digital campaigns from concept through execution, including consumer insights, key learnings, and how these campaigns fully integrate into their overall marketing strategy.
Vice President, Digital Marketing
Walt Disney Parks and Resorts Online
JETBLUE AIRLINES STEPS AHEAD OF THE GAME WITH SUPERIOR DIGITAL CONSUMER EXPERIENCE INTEGRATION
JetBlue—the only 4-star airline in the U.S.—is already known for being a step ahead at 35,000 feet. However, JetBlue needed to ensure that the customer experience on the ground left their customers just as happy, especially on the digital and mobile channels where they are spending an increasing amount of their time. In this session, learn about the multi-faceted and comprehensive re-architecting of the entire JetBlue customer experience, with a particular focus on digital, mobile, and social channels. The airline’s desire to translate the “humanness” of the their brand to their digital presence, and increase the number of flyers participating in the TrueBlue loyalty program led to fully integrated .com, to mobile, social, in-flight, terminal, and loyalty. They will fully explore how each of these channels complement and work in concert with each other and how to map back to a larger customer experience that's authentic, meaningful, and valuable.
Vice President of Customer Connections
Chief Executive Officer
More to come!