Digital & Social @ FedEx (Members Only Conference) | 1-Day Conferences | ANA

Digital & Social @ FedEx (Members Only Conference)

This event is over.

Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media and mobile have especially exploded in the last few years. In fact, there are more than 1 billion active users on Facebook and billions of tweets posted per week! Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.  Come hear some groundbreaking case studies and lessons learned from other marketers and industry experts in this constantly evolving space! This complimentary ANA members-only conference is crucial for any marketer seeking to navigate their brands through the transformative media landscape of digital and social.  

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All registrations must be submitted by 1PM CST on Wednesday, January 21. Absolutely NO late registrations, substitutions or onsite registrations will be allowed.

Download the ANA Event Guide at e.ana.net.


Agenda

TIME EVENT DETAILS LOCATION
Thursday, January 22, 2015
8:15am Breakfast

9:00am
- 11:00am

HILTON WORLDWIDE: CONNECTING WITH CONSUMERS

Hilton Worldwide is one of the largest hospitality companies in the world with a rich 95-year history as pioneers in the industry. Learn how Hilton Worldwide is giving consumers personalized experiences through social, digital and their mobile app.

Travis Flee
Director, Digital Brand Marketing Focus Service & Extended Stay Brands Hilton Worldwide
9:00am

Millennials: The Innovation Generation

Millennials view themselves as innovators and they value companies that innovate, both as consumers and as employees. Learn how millennial attitudes about innovation shape their views on brands and how you can align with them.

Mark Logan
SVP/Innovation Barkley
11:00am Coffee Break

11:20am General Session cont.

Stoli Reconnects With Increasingly Social Target

The liquor category is more crowded and competitive than ever so reaching the target wherever they go is critical. Stolichnaya Vodka has been around for more than 80 years but recently had become less relevant with their core target, millennial males. With the launch of their new brand campaign, THE Vodka, Stoli put social first. In this session you’ll hear from Stoli Marketing Director Sarah Gorvitz and Mike Kelley, VP and Planning Director of The Martin Agency as they share insights on the strategy, development and results from the initial campaign launch earlier this year.

Sarah Gorvitz
Director, Stolichnaya Premium Vodka Stoli Group USA
Mike Kelley
Vice President/Planning Director The Martin Agency
12:00pm Lunch

1:00pm General Session cont.

Taking the Next Step: Using Facebook to Drive Conversions

Most organizations realize the importance of social media and have built a fan base that can be used to engage supporters and market their brand. However, many companies are now looking for ways to build deeper relationships with fans and ultimately convert them into customers. In this session, Anthony Jones, Director of Digital Media for Ducks Unlimited will share some tips and campaigns they’ve used to generate nearly 20,000 members through Facebook in recent years.

Anthony Jones
Director of Digital Media Ducks Unlimited

NATIVE ADVERTISING – HYPE OR HOPE?

Native advertising has been one of the hottest and most controversial (thanks to John Oliver!) terms of the year. Native advertising is a method in which the advertiser attempts to gain attention by providing messaging in the context of the user's experience, with the intent of making the paid advertising feel less intrusive and thus increase the likelihood users will engage with it. Shannon Scanlin, Associate Manager, Committees – ANA will share the topline results of the fall 2014 ANA Native Advertising Survey, fielded to ANA members, which will provide industry benchmarks and insights on budgets, measurement, disclosure, and overall management of native advertising.

Shannon Scanlin
Associate Manager, Committees ANA
3:00pm Conference Adjournment