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ANA/IEG Sponsorship & Event Marketing Members Only Conference

This event is over.

Sponsorship & Event Marketing is now a $17 billion industry in North America and growth has outpaced both advertising and promotion.  Whether you're a big marketer or small, b-to-c or b-to-b, it's a challenge not only to align partnerships and events with your goals, but also to ensure measurable results and accountability.  Are your properties working for you the way they should?  Is your activation strategy helping you get the most out of your investment?  Are you ahead of the curve on social media integration and other trends in sponsorship?  Get answers to these questions and insights from top marketers who are successful in today's revolutionary world of sponsorship and event marketing at the ANA/IEG's second-annual Members Only Conference on sponsorship and events, on July 26 in New York City.  This complimentary, client-side-marketers-only event will feature leading marketers and sponsorship leaders like Mercedes Benz, GE, Subaru, United States Olympic Committee, Xerox, Sharp Electronics and IEG.  Join us for a fun and informative day and learn how to take your sponsorships to the next level.

Hosts:
Jim Andrews
Senior Vice President/Editorial Director
IEG, LLC

Mike Ferguson
Senior Manager, Committees
ANA

When
Begins:Tuesday, July 26, 2011 at 8:15am
Ends:Tuesday, July 26, 2011 at 3:00pm
Where

INTREPID Sea, Air & Space Museum
Pier 86 - Great Hall
West 46th Street and 12th Avenue
New York, NY 10036

Agenda
8:15am Breakfast
9:00am

General Session

MERCEDES-BENZ FASHION WEEK
This session will explore why an automotive company would choose to sponsor fashion events on a global level and how it has paid off. We will cover on-site activation, integration efforts with social media and public relations, results and return on objectives.

Lisa Holladay
National Manager of Brand Experience Marketing
Mercedes-Benz USA
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SUBARU: DIVERSIFY YOUR PARTNERSHIPS
Subaru's longtime, successful sponsorship strategy has been to support activities its owners are passionate about. That has taken the company down non-traditional paths, as evidenced by its diverse portfolio of partnerships in areas such as winter sports, gardening, and professional membership associations in healthcare and education. For 2011, coming off two record years of sales, new people have been introduced to the brand, and with new owners come new passion points, so Subaru's latest sponsorships have been with running and yoga properties. Lawrence will discuss the consumer insights that lie at the heart of Subaru's program and also demonstrate how the automaker is able to track sales and ROI from these investments.

Todd Lawrence
Promotions and Sponsorship Manager

Subaru of America, Inc.
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PANEL DISCUSSION: INVEST, DON'T BUY: A SMARTER WAY TO SPONSOR
The panel discussion will explore the difference between simply buying sponsorship benefits-which typically fails to meet strategic objectives and doesn't deliver return-and investing in corporate partnerships that integrate into the larger business and drive growth. Sponsors will share their best practices around selection, activation and measurement of sponsorship investments.

PANELISTS:

Mike Kelner
Senior Director, Sponsorship Marketing
Fidelity Investments

Andrew Kritzer
Associate Vice President, Strategic Marketing and Communications Division
Sharp Electronics Corporation

Jon Levine
Vice President, Global Experiential Marketing
Xerox Corporation

MODERATOR:

Emily Rogers
President
IEG Consulting Group
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12:10pm Luncheon
1:10pm

General Session cont.

U.S. OLYMPIC COMMITTEE AND THE TEAM BEHIND TEAM USA
Olympic athletes prove that ordinary Americans can realize extraordinary dreams.  But those dreams would not come true without support from fellow Americans. As a sports property and a non-profit organization, the U. S. Olympic Committee faces unique challenges when marketing to the consumer.   Learn about the USOC's strategic approach for the London 2012 Olympic Games and how real Americans - the team behind the team - will be celebrated.

Lisa Baird
Chief Marketing Officer
United States Olympic Committee
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GE: USING SPORTS PARTNERSHIPS TO DRIVE GROWTH
GE, which recently renewed its worldwide Olympic sponsorship through 2020, uses its sports partnerships to achieve public relations, external marketing, internal marketing, customer engagement, legacy and revenue generation goals. The session will discuss how all of those factors are linked to drive growth for the company, from telling GE's energy, infrastructure and sustainability stories to serving as a commercial laboratory for introducing a new sales process for large-scale projects. 

Chris Katsuleres
Director, Olympic & Sports Marketing and Sales Programs

General Electric Corp.
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COMPLIMENTARY GUIDED TOURS OF INTREPID MUSEUM
Intrepid is dedicated to the exhibition and interpretation of history, science and service as related to its home aboard the USS Intrepid, a National Historic Landmark. As you explore the Museum you will be able to examine original artifacts, view historic video footage, and explore interactive exhibits. Visitors can also ride in the A-6 Cockpit Simulator, visit the Virtual Flight Zone, and tour the inside of the world's fastest commercial airplane, Concorde.
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3:00pm Adjournment