Integrated Marketing @ Lowe's (Members Only Conference)
Studies show that multichannel consumers spend more, shop more frequently, and are more brand loyal. To target these customers, marketers must develop the right marketing mix combining new and traditional channels to deliver an interactive and engaging experience in whatever medium their customers prefer to use. However, the explosion of choice has complicated the lives and practices of marketers, creating massive challenges for effective integration. This event will showcase how top marketers develop, execute, and evaluate their integrated marketing communications strategy.
|Begins:||Wednesday, June 4, 2014 at 8:15am|
|Ends:||Wednesday, June 4, 2014 at 3:00pm|
1000 Lowe's Blvd
Mooresville, NC 28117
|Member Rate||Non-Member Rate|
|Members Only Conference||Complimentary||Not Available|
Wednesday, June 4, 2014
Fidelity Investments: Integrated Marketing Channel Evolution
Integrated marketing is not as easy as taking one message and placing it across several channels. Consumers and technology have changed, and as a result marketers have to be innovative and creative to break through the clutter. This session will take a look at Fidelity’s newest advertising campaign, the cross channel use tailored for mediums, especially digital, and how various mediums pertain to the purchase and consideration process. It will also illustrate how success metrics vary depending on the type of creative execution, placement and where in the purchase funnel a consumer is.
Vice President, Integrated Marketing
LOWE’S DRIVES MEANINGFUL CONSUMER TOUCH POINTS THROUGH INTEGRATED MARKETING
In this session, Lowe’s will share how their spring campaign is energizing meaningful, omni-channel consumer touch points in an ever-changing and crowded market space.