Integrated Marketing @ St. Jude Children's Research Hospital (Members Only Conference)
Integrated Marketing ranks as a top concern among client-side marketers. The development of new communications and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, providing marketers with the ability to better target their customers. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration. Discover how top marketers develop, execute, and evaluate their overall marketing communications strategy based on consumer insight.
|Begins:||Wednesday, May 23, 2012 at 8:15am|
|Ends:||Wednesday, May 23, 2012 at 3:00pm|
St. Jude Children's Research Hospital
501 St. Jude Place
Memphis, TN 38105
Due to construction on the St. Jude campus, we suggest attendees use the entrance on AW Willis Ave. Security will direct folks to park in the ALSAC parking garage. St. Jude will have staff on hand to help direct guests from the garage to the hospital for the sessions. To obtain a parking pass, please email firstname.lastname@example.org so you can display a copy on your dashboard and show it to security to expedite arrivals.
HOW ST. JUDE CHILDREN'S RESEARCH HOSPITAL LEVERAGES INTEGRATED PARTNERSHIPS
Karen Hughes White
KRISPY KREME DOUGHNUTS REACHES MILLENIALS THROUGH INTEGRATED MARKETING
Brian K. Little
AMERICAN FAMILY INSURANCE GROWS THEIR "FAMILY" THROUGH INTEGRATED MARKETING
||General Session cont.
KRAFT COOL WHIP INTEGRATES MOM BLOGGERS INTO NATIONAL ADVERTISING AND SOCIAL MEDIA
WIN: WOMEN IN THE NAVY
Commander Brent Phillips
SPECIAL TOUR OF ST. JUDE CHILDREN'S RESEARCH HOSPITAL - Optional (approx. 1 hour)
||Adjournment (without tour of St. Jude Children's Research Hospital)
|4:00pm||Adjournment (with tour of St. Jude Children's Research Hospital)|