ANA Innovation Day @ Ford (Members Only Conference) Presented by Facebook | 1-Day Conferences | ANA

ANA Innovation Day @ Ford (Members Only Conference) Presented by Facebook

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Innovation can be defined as something original, the introduction of new things or methods, something novel. Successful marketers innovate by finding new ways to reach customers. 

Hosted by The Ford Motor Company, this complimentary ANA members only conference features sessions from leading marketers and thought leaders who will share case histories on how they used innovation to navigate through their challenges, differentiate their brands, and leave a lasting impression with consumers.


Agenda

* Indicates that the speaker has approved sharing their presentation on the password-protected, members-only section of the ANA website

^ Indicates that the speaker has consented to the creation of a Post Event Recap (event recaps are an executive summary of the presentation in paragraph form along with audience Q&A)

TIME EVENT DETAILS LOCATION
Thursday, May 12, 2016
8:15am Breakfast

9:00am General Session

FORDPASS: TRANSFORMING THE CONSUMER EXPERIENCE

As part of Ford’s transformation to an automotive and a mobility company, they are introducing a new innovative experience platform called FordPass. This new platform reimagines the relationship between automaker and consumer through four key elements: Marketplace, FordGuides, Appreciation, and FordHubs. In this session, you’ll learn more about FordPass, these four elements, and how Ford is re-imagining the consumer experience and helping consumers be where they want to be, regardless of how.

David Sanabria ^
Manager, Global Connected Consumer Experience Ford Motor Company

BISSELL CREATES THE CUTEST MESS ON THE INTERNET

BISSELL’s sponsorship of Animal Planet’s Puppy Bowl was taken to a whole new level to showcase the power of their cleaning products while raising $100,000 for the BISSELL Pet Foundation, which helps pets in need. BISSELL created a great big mess at pethappens.com with the help of some very small puppies. The holistic campaign featured broadcast, digital, PR, and social engagement culminating in a second-screen experience that exceeded all expectations. In this session, you’ll hear from Theresa Junkunc, director of marketing communications – BISSELL Homecare, Inc., on how the campaign came together and lessons learned from the campaign.

Theresa Junkunc *^
Director – Marketing Communications BISSELL Homecare, Inc.
10:50am Coffee Break

11:10am General Session Cont.

FEDERAL-MOGUL MOTORPARTS: COMPETING EFFECTIVELY IN THE AUTOMOTIVE AFTERMARKET

Federal-Mogul Motorparts is a $3+ billion manufacturer and distributor of premium automotive parts and industry leading services. Building on the company’s 100+ year heritage and its portfolio of globally-recognized aftermarket brands, Laura Soave, senior vice president, chief marketing and communications officer – Federal-Mogul Motorparts, and her team are pioneering new ground. Join Laura for this session on how the role of marketing and advertising are playing in the overall strategic transformation of Federal-Mogul Motorparts, through their use of experiential marketing, innovative training programs, digital marketing, and social media to strengthen customer connections and drive their business forward. 

Laura Soave
Senior Vice President, Chief Marketing & Communications Officer Federal-Mogul Motorparts

MOBILE MARKETING: PUTTING PEOPLE-BASED MARKETING IN THE DRIVER'S SEAT

Brands are increasingly placing their bets on mobile marketing solution platforms. To stay top of mind for brands and to continue to be key players in marketing plans, these mobile platforms and services are reinventing and innovating themselves every day.  Mobile marketing has proved fruitful in successful financial product adoption, boosting sales, reaching niche, target demographics, and driving leads more efficiently. In this session, Michelle Morris, U.S. group director for automotive and financial services - Facebook, will cover how top brands are utilizing these platforms and services to move the needle on their businesses.

Michelle Morris *^
U.S. Group Lead for Automotive & Financial Services Facebook
12:50pm Luncheon

1:50pm General Session Cont.

UNITED SHORE: INNOVATION STARTS AT HOME

United Shore Financial Services was named a Top Place to Work and Coolest Company. Their focus on a unique, energetic culture, drives business relationships versus transactions. United Shore has quickly become the #1 wholesale mortgage lender, by approaching their employees as their greatest asset and providing them with innovative offices that feature basketball hoops, putting greens, a workout facility and a Starbucks. In this session, Barbara Yolles, chief marketing officer – United Shore Financial Services, will share how this innovative culture leads to innovative marketing.

Barbara Yolles *^
Chief Marketing Officer United Shore Financial Services

THE VISUAL SUPERHIGHWAY: LEVERAGING USER-GENERATED CONTENT

We live in the era of the visual web, whereby 2 billion images, a good chunk of them featuring cars, are shared online every day on social media. It’s a massive evolution of the Web from being primarily a text-based medium to a visual-first medium, and it offers both challenges and opportunities. More than 80% of car images posted to social media lack text that can help car marketers find them. In this session, Sirous Wadia, vice president of social strategy – GumGum, will explore how marketers use Mantii, a visual listening tool, to acquire user-generated images, connect directly with their influencers, and activate social media advertising campaigns.

Sirous Wadia *^
VP of Social Strategy GumGum
3:35pm Conference Adjournment

VIP ACCESS: FORD ROUGE FACTORY TOUR

Attendees to ANA Innovation Day at Ford Motor Company will receive a complimentary ticket for the Ford Rouge Factory Tour, which can be redeemed on a future date. Completely reimagined, the factory has undergone a sweeping transformation to become a model of 21st-century sustainable design and showcases how community, business, and the environment can thrive together in a single environment. Start to finish, the Ford Rouge Factory Tour offers awe-inspiring encounters with America’s celebrated manufacturing past, present, and future.