DOMINO’S PIZZA: INNOVATION AS MARKETING
The best way to change a consumer’s perception of a brand is to change the way they experience it. This was the founding principal behind the Domino’s brand and business turnaround. Innovation doesn’t always have to be about radical new products or services, but a simple shift in the way the consumer experiences the product – combined with breakthrough marketing – can totally change brand perceptions. This session will provide the inside scoop on the process of how Domino’s went from the least preferred to most preferred chain pizza brand and created uber-fans out of lapsed users (we call them Boomerangs) by innovating both the product and the way the product went to market.
Vice President of Advertising
Founder and CEO, Redscout +
Innovator At Large, MDC Partners
USING INNOVATION TO ENCOURAGE HEALTHY BEHAVIOR
Humana understands that behavior change and making healthy lifestyle choices is not easy. Humana’s vice president of innovation will share how the company is using innovation to spark consumer’s interest and inspire positive behavior changes. Humana is emerging as insurer turned innovator as it works to adopt and adapt programs and technologies that assist consumers on the path to greater well-being. Humana will speak to the ability to change human behavior through rewards-based incentives, providing specific ideas and showcasing best practices.
Manager, Innovation Center
INNOVATE BEYOND PRODUCTS
Too often, we equate innovation with new products. While amazing products can certainly captivate and inspire us, there's almost always more going on under the hood. Worse, product innovation wars are expensive and deliver little in the way of sustainable competitive advantage. Bigger, bolder innovations incorporate multiple types of innovation, look beyond products to deliver new business models, new platforms, and new customer experiences, and deliver years of differentiation and growth. This talk will deliver some insights, inspiration and practical tools and advice for generating breakthroughs.
Doblin (part of the global strategy firm, Monitor Group)
PILLARS OF INNOVATION
Innovation lies at the heart of any successful media enterprise. Recognizing that innovation is not limited to technology, but includes any initiative that breaks new ground and moves the industry forward, is the first step in advancing brand awareness. In this session, Scripps Networks Interactive will present the core “Pillars of Innovation" practiced in their Home, Food and Travel categories. They will share the challenges they faced, and reveal some of their most groundbreaking tools for strengthening advertiser alliances.
HGTV & DIY Network
Food Network & Cooking Channel
Travel Channel & Great American Country
Scripps Networks Interactive
Scripps Networks Interactive