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Innovation Day @ 3M presented by Scripps Networks (Members Only Conference)

This event is over.

Innovation, according to dictionary.com, is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, and more.

Hosted by 3M—a company where innovation has always been part of the corporate culture—and held at the 3M Innovation Center, this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

When
Begins:Friday, September 28, 2012 at 8:15am
Ends:Friday, September 28, 2012 at 4:00pm
Where

3M
3M Innovation Center
2350 Minnehaha Avenue East
St. Paul, MN 55144

Agenda
8:15am

Breakfast

9:00am

DOMINO’S PIZZA: INNOVATION AS MARKETING
The best way to change a consumer’s perception of a brand is to change the way they experience it. This was the founding principal behind the Domino’s brand and business turnaround. Innovation doesn’t always have to be about radical new products or services, but a simple shift in the way the consumer experiences the product – combined with breakthrough marketing – can totally change brand perceptions. This session will provide the inside scoop on the process of how Domino’s went from the least preferred to most preferred chain pizza brand and created uber-fans out of lapsed users (we call them Boomerangs) by innovating both the product and the way the product went to market.

Karen Kaiser
Vice President of Advertising

Domino's Pizza

Jonah Disend
Founder and CEO
, Redscout +
Innovator At Large
, MDC Partners
______________________________________________

USING INNOVATION TO ENCOURAGE HEALTHY BEHAVIOR
Humana understands that behavior change and making healthy lifestyle choices is not easy. Humana’s vice president of innovation will share how the company is using innovation to spark consumer’s interest and inspire positive behavior changes. Humana is emerging as insurer turned innovator as it works to adopt and adapt programs and technologies that assist consumers on the path to greater well-being.  Humana will speak to the ability to change human behavior through rewards-based incentives, providing specific ideas and showcasing best practices.

Will Culp
Manager
, Innovation Center
Humana
_____________________________________________

INNOVATE BEYOND PRODUCTS
Too often, we equate innovation with new products. While amazing products can certainly captivate and inspire us, there's almost always more going on under the hood. Worse, product innovation wars are expensive and deliver little in the way of sustainable competitive advantage. Bigger, bolder innovations incorporate multiple types of innovation, look beyond products to deliver new business models, new platforms, and new customer experiences, and deliver years of differentiation and growth. This talk will deliver some insights, inspiration and practical tools and advice for generating breakthroughs.

Brian Quinn
Associate Partner

Doblin (part of the global strategy firm, Monitor Group)
_____________________________________________

PILLARS OF INNOVATION
Innovation lies at the heart of any successful media enterprise. Recognizing that innovation is not limited to technology, but includes any initiative that breaks new ground and moves the industry forward, is the first step in advancing brand awareness. In this session, Scripps Networks Interactive will present the core “Pillars of Innovation" practiced in their Home, Food and Travel categories. They will share the challenges they faced, and reveal some of their most groundbreaking tools for strengthening advertiser alliances.

Rob McCall
HGTV & DIY Network

Jim Dowdle
Food Network & Cooking Channel

Molly Newell
Travel Channel & Great American Country

Brian Quinn
Scripps Networks Interactive

Garry Heath
Scripps Networks Interactive
_____________________________________________

12:55pm
Lunch
_____________________________________________
1:55pm

General Session cont.

MARKETING RENAISSANCE AT 3M
3M is in the midst of a marketing renaissance.  The company’s director of brand and core marketing will take us behind the scenes of 3M’s recent global innovations in brand and marketing efforts.  By emphasizing the power of story-telling, creating meaningful emotional connections, and employing cutting-edge technologies, 3M’s marketing communities are increasingly impacting the bottom line in significant, measurable ways.

Penny H. Wise
Director - Brand and Core Marketing

Global Centre of Marketing Expertise
3M
_____________________________________________

CROWD SOURCING INNOVATION
Innovation Day at 3M is expected to attract some 150 attendees from dozens of leading companies.  To close the day, we’ll leverage the tremendous experience and brain power of our group by asking every attendee to suggest an idea to help spark innovation.  The collective suggestions should allow us to all go back to work armed with a portfolio of new ideas to consider.
_____________________________________________

3M INNOVATION CENTER TOUR
The event will include a tour of the 3M Innovation Center. The centerpiece of the 3M Innovation Center is the World of 3M Innovation. This showcase is comprised of interactive displays, films, presentations and stories that provide the opportunity to connect customers to the depth and breadth of everything 3M has to offer (e.g., business processes, technologies, products and global connectivity).
____________________________________________

4:00pm
Adjournment

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