Content Marketing @ Walmart Stores, Inc. (Members Only Conference)
According to a recent report by the Custom Content Council and Contentwise, marketers are spending $44 billion a year on content marketing. Content marketing has become the great equalizer, since both small and large brands can compete through great storytelling that communicates their brand or corporate ethos. Yet the challenge remains on how to successfully produce original content that engages, entertains and is relevant to core audiences while delivering on brand metrics.
Join us for a fun and informative day, hosted by Walmart Stores, Inc. at the 21c Museum Hotel and hear about success stories in content marketing. This complimentary members only conference will showcase leading marketers representing a diverse array of industries discussing their strategies behind the development of custom content, the execution of production through different media channels and the measurement of key objectives.
Download the ANA Event Guide at e.ana.net.
|Begins:||Tuesday, September 30, 2014 at 8:15am|
|Ends:||Tuesday, September 30, 2014 at 3:00pm|
200 NE A St.
Bentonville, AR 72712
|Member Rate||Non-Member Rate|
|Members Only Conference||Complimentary||Not Available|
Agenda is pending.
Tuesday, September 30, 2014
EVP and Chief Marketing Officer
Walmart Stores, Inc.