“ANA Unplugged” Networking Reception

Please join us for the "ANA Unplugged" networking reception. Open to ANA members and invited guests. Enjoy beer, wine, and good conversation. Plus, a Q&A with Marc Strachan – the former Diageo marketer and now EVP, Chief Client Officer at Publicis. We'll discuss insights from the new ANA white paper, "Better Creative Briefs."

A brief is a roadmap and a catalyst for creative, but clients don't always give the brief the attention it deserves. A good brief provides direction and inspiration that leads to imaginative work. A bad brief can start a time-consuming and expensive process heading off in the wrong direction, leading to many rounds of revisions, confusion, and unnecessary tension in the client/agency relationship. Furthermore, there is the opportunity cost due to subpar creative in the marketplace. Marc Strachan helped lead the ANA Briefing Task Force, which was established to provide guidance for developing better briefs and optimizing the briefing process. The group produced the "Better Creative Briefs" white paper.

ANA members are also welcome to attend the ANA Data & Measurement Committee meeting, between 12noon - 5pm. More details on that here.

when

Start: Tuesday, December 12, 2017 at 5:00pm

End: Tuesday, December 12, 2017 at 7:00pm

WHERE

ANA Headquarters
708 Third Avenue (at 44th Street)
8th Floor
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Reception ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A

Agenda