“ANA Unplugged” Networking Reception
Please join us for the “ANA Unplugged” networking reception. Open to ANA members and invited guests. Enjoy beer, wine, and good conversation. Plus, a Q&A with Michael Farmer, author of Madison Avenue Manslaughter.
ANA members are also welcome to attend ANA Agency Compensation Day, which is a special meeting of our Advertising Financial Management Committee, between 12noon - 5pm. More details on that here.
Here’s how Mike defines Madison Avenue Manslaughter:
Advertising agencies are caught between fee-cutting clients and profit-hungry owners. In the meantime, their creative workloads are growing, driven by increased TV, digital and social advertising. How do agencies generate profit margins under these circumstances? Through downsizing, salary freezes and 'juniorizing.' Agencies are disinvesting in capabilities at a time when their clients' marketing challenges have never been greater. No wonder their clients are beefing up their internal capabilities and changing agencies at an accelerated rate! This is Madison Avenue Manslaughter, documented in detail by Michael Farmer, who has been working in the industry for the past 25 years. Farmer, who was formerly a Director of Bain & Company, provides a gripping analysis of advertising agencies and their deteriorating situation. He describes the key trends that have weakened agencies during recent years -- the shift from commissions to fees, brand globalization, the rise of holding companies, client obsession with shareholder value, the digital and Internet revolutions -- and outlines the steps that senior agency executives need to take to restore health to their organizations and improved results to their clients. This book is a first of its kind -- a detailed examination of ad agencies as businesses: their cultures, organizations, management philosophies and strategic choices -- providing an unforgettable inside look at the Mad Men's declining world.
Start: Tuesday, June 20, 2017 at 5:00pm
End: Tuesday, June 20, 2017 at 7:00pm
708 Third Avenue (at 44th Street)
New York, NY 10017
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Members Only Reception||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|