ANA/Effies: Effective Marketing & Media Insights @ Time Warner Inc.
This event is over.
Please click here to download the conference booklet.
In a dynamic and ever-evolving marketing landscape, the distinction between ‘media’ and ‘creative’ is becoming harder to make and ideas are expected to inspire thoughtful dialogue about the ever-changing industry. Brands must take advantage of all channels of communication in order to establish unique connections with their consumers.
Whether mainstream or unconventional, digital or print, what does today’s most effective work look like?
On September 12th, in New York City, Time Warner Inc. will partner with ANA and Effie to host the ANA Members Only Conference. The program will showcase winners of the 2013 Effie Awards North America program through case studies that will focus on best practices for bringing ideas to life, key insights and industry trends. The Effie Awards recognize the most effective advertising – advertising that drives results – and their mission is, “to recognize, educate and encourage effectiveness among the marketing communications industry.” Join us as we celebrate this year's elite in the marketing community.
KEY INSIGHTS FROM 2013 EFFIE AWARDS
FORD: UNLEASH YOUR INNER MUSTANG
JETBLUE GETAWAYS GET AWAY WITH IT
JOHNSON & JOHNSON: RE-IMAGINING THE BAND-AID BRAND
Susan Yan Tang
General Session Continued
PRUDENTIAL PAINTS A REAL PICTURE OF RETIREMENT IN AMERICA
MIZUNO USES WORD-OF-FOOT MARKETING TO PROPEL THEIR BRAND
SPECIAL TOUR OF TIME WARNER INC. MEDIALAB