ANA Magazine

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From the Top: Transforming Media Buying

This article discusses the pitfalls of the current media system, as well as the new e-Media Exchange.

Around the ANA: Turning the Page

This articles reveals some of the things going on around the ANA.

From the Top: Top Ten Themes

This article discusses the top ten marketing themes for 2007.

Should You Take the Plunge?

This article explores how some marketers are making the switch to performance-based compensation (also known as value-based or results-based).

Around the ANA - December 2006

This segment reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings. Includes: Raising the Voice of the Marketing Community (Steve Sullivan); Rolling Out the Welcome Mat; Calendar 2007; Marketing Plan 101; Conference Rewind; Agency Comp Survey Underway.

Ask the ANA: Partners Over the Long Run

This article explores agency-client relationship longevity.

At the Scene: Masters of Marketing Conference

Images from the ANA Masters of Marketing Conference.

Final Say: Being a Tortoise and a Hare

Al Stefl shares his advice on how to succeed in today's changing environment.

Focus on Advocacy: A Future at Stake

Dan Jaffe, ANA EVP of Government Relations, discusses the issue of consumer privacy.

From the Top: Creating Communities

This article discusses brand reinvention and innovation.

PR Steals the Spotlight

This article discusses the growing importance of PR in marketing. Includes a case study of Vespa and CooperKatz. Also includes an interview with Anthony Rose, the associate director for global beauty external relations at Procter & Gamble.

Come to Mama

This article looks at how to gain the loyalty of the $1.7 trillion mothers' market.

The Cost of Doing Business

These materials provide a guide to understanding direct labor, overhead, and components of cost-plus and labor-based agreements.

Around the ANA - August 2006

This article reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings.

Proceed with Caution

This article reviews the latest marketing fads and the dangers associated with them.

Pulling Its Weight

This article explores how the food marketing community is responding to the global challenge of childhood obesity.

Time to Tackle the NFL?

This article describes how to take advantage of the NFL's captivated audience year-round.

Around the ANA - June 2006

This segment reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings.

At the Scene: ANA Television Advertising Forum

Images from the 2006 ANA Television Advertising Forum.

Who Are Those Powerhouse Spenders?

This article reviews how the women's market is becoming the most influential market in the world.

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