This article provides a Q & A with David Lubar, chairman and chief creative officer at BBDO North America.
The ANA Marketing Accountability Task Force maps the framework for building a robust accountability program that will help improve marketing's credibility with top management.
Four essential tips from Jim Garrity on how to survive as a CMO.
This segment reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings. Includes: Information on the upcoming ANA Advertising Financial Management Conference; Conference Rewined (Advertising Law and Business Affairs Conference), and New Committee Launches.
Images from the ANA Advertising Law and Business Affairs Conference.
This article discusses the pitfalls of the current media system, as well as the new e-Media Exchange.
This articles reveals some of the things going on around the ANA.
This article discusses the top ten marketing themes for 2007.
This article explores how some marketers are making the switch to performance-based compensation (also known as value-based or results-based).
This segment reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings. Includes: Raising the Voice of the Marketing Community (Steve Sullivan); Rolling Out the Welcome Mat; Calendar 2007; Marketing Plan 101; Conference Rewind; Agency Comp Survey Underway.
This article explores agency-client relationship longevity.
Images from the ANA Masters of Marketing Conference.
Al Stefl shares his advice on how to succeed in today's changing environment.
Dan Jaffe, ANA EVP of Government Relations, discusses the issue of consumer privacy.
This article discusses brand reinvention and innovation.
This article provides five strategies for successfully building brand awareness in developing markets. Includes a case study of Tide.
This article explores the impact of video-on-demand and DVRs on advertising and how to use these technologies as marketing tools.
This article discusses how to break through to the burgeoning Hispanic teen market.
This article discusses the growing importance of PR in marketing. Includes a case study of Vespa and CooperKatz. Also includes an interview with Anthony Rose, the associate director for global beauty external relations at Procter & Gamble.
This excerpt from New Products: The Next Big Marketing Revolution discusses the psychology, sociology, and economics of new products.