This excerpt from the book, "Then We Set His Hair On Fire," discusses how innovations, concepts, and ideas start with great insight.
This Advertiser article reviews lean thinking and how Ad-ID contributes to an organization's overall efficiency.
The author shares his hobbies, travel tips, and other bits of personal information.
A panel of industry experts discusses the role of innovation in marketing.
The author looks at the security/privacy debate and how it ultimately may affect marketers.
The authors call for greater accountability and metrics to measure the effectiveness of Yellow Pages advertising.
The author shares some of the ANA Marketing Resource Center's member questions on television commercial production and the advertising creative process.
The author discusses her favorite pastimes, travel destinations, and hobbies.
The author discusses the history and possibilities for RFID (radio frequency identification) technology.
Bob Liodice, CEO of the ANA, shares some personal information about his life, hobbies, and family.
This article discusses network integration fees and reports on the findings of an ANA survey in which the fairness of these fees was addressed.
Steve Sullivan shares some personal information about his hobbies, family, favorite travel destinations.
The panelists share their thoughts on the components of a successful client/agency relationship.
Lisa Baird offers a personal perspective on her life, work and hobbies.
This article presents watchouts and considerations for defining, building, and sustaining profitable multicultural programs: developing segment expertise, measuring success, and overcoming an urge toward the "Borg Syndrome"—that is, disregarding individual consumer groups and marketing only to the masses.
The author describes the many volunteer programs established under the USA Freedom Corps, created by President Bush to help Americans find ways to give back to their communities and to strengthen volunteer service.
The author discusses his new role as chairman of the ANA board of directors and the strategic mission of the ANA organization; to be the center of excellence for marketers.
This article offers a more personal perspective on Ann Lewnes, VP Sales & Marketing, Intel Corporation.
In this article, Douglas J. Wood discusses how to protect brands in a global market.
The author looks at how new technologies are bringing marketing, sales and retail in line to compel consumers in the right way, place, and time.