ANA Magazine
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Achieving consensual/opt-in relationships is essential
The authors look at the chasm between marketers and customers, offering strategies for bridging the divide.
Getting Personal - Bob Liodice
Bob Liodice, CEO of the ANA, shares some personal information about his life, hobbies, and family.
Integrate This! Accountability. Return-on-investment. Transparency
This article discusses network integration fees and reports on the findings of an ANA survey in which the fairness of these fees was addressed.
Leveraging The Power Of Online Media: SONY Electronics Perspective
This article discusses how Sony Electronics use the internet to generate sales, both directly and through affiliate partners.
Media Outlook 2005
This article provides perspectives on media planning, buying, and strategy in the arenas of television, print, newspaper, yellow pages, radio, outdoor, cable, and syndicated and spot television.
Search Engine Marketing: How to Increase Your ROI
This article discusses the advantages of search engine marketing advertising and how advertisers can capitalize on its opportunities.
Television Advertising
Members of the ANA Television Advertising Committee share their perspectives on programming content, children's advertising, Tivo, media buying, branded entertainment, and network integration fees.
Getting Personal - Steve Sullivan
Steve Sullivan shares some personal information about his hobbies, family, favorite travel destinations.
Reaching The Invisible Market
The author looks at the untapped potential in targeted advertising to Central and Eastern European Americans.
Trust is a Must
The author cites relevance and trust in a brand as the two most important factors in keeping customers loyal.
What is the single most important factor in client/agency relations?
The panelists share their thoughts on the components of a successful client/agency relationship.
Getting Personal with Lisa Baird
Lisa Baird offers a personal perspective on her life, work and hobbies.
Jack Daniel's Tennessee Whiskey Celebrates 50 Years of Advertising Success
The author examines the history of advertising the Jack Daniel's brand and its core value of authenticity.
Making Multicultural Marketing a Forethought
The author explains how Sears successfully embedded a multicultural point of view into its various functions.
Overcoming the "Borg Syndrome"
This article presents watchouts and considerations for defining, building, and sustaining profitable multicultural programs: developing segment expertise, measuring success, and overcoming an urge toward the "Borg Syndrome"—that is, disregarding individual consumer groups and marketing only to the masses.
Simply Smart Marketing
The author discusses how marketing to the multicultural consumer requires different techniques conditioned by location and specific target messaging.
The "State" of the Asian-American Market
The author analyzes how Census 2000 data caused a perceptual shift in corporate America concerning the need for multicultural marketing and discusses the current state of multicultural marketing, specifically marketing to the Asian-American market.
USA Freedom Corps Encourages Volunteer Service
The author describes the many volunteer programs established under the USA Freedom Corps, created by President Bush to help Americans find ways to give back to their communities and to strengthen volunteer service.
A Mission of Leadership: Time for Change is Now
The author discusses his new role as chairman of the ANA board of directors and the strategic mission of the ANA organization; to be the center of excellence for marketers.
Brand Building: Why GE Put Its Imagination To Work
In this article, Beth Comstock discusses GE's rebranding campaign.
