The authors look at the chasm between marketers and customers, offering strategies for bridging the divide.
Bob Liodice, CEO of the ANA, shares some personal information about his life, hobbies, and family.
This article discusses network integration fees and reports on the findings of an ANA survey in which the fairness of these fees was addressed.
This article discusses how Sony Electronics use the internet to generate sales, both directly and through affiliate partners.
This article provides perspectives on media planning, buying, and strategy in the arenas of television, print, newspaper, yellow pages, radio, outdoor, cable, and syndicated and spot television.
This article discusses the advantages of search engine marketing advertising and how advertisers can capitalize on its opportunities.
Members of the ANA Television Advertising Committee share their perspectives on programming content, children's advertising, Tivo, media buying, branded entertainment, and network integration fees.
Steve Sullivan shares some personal information about his hobbies, family, favorite travel destinations.
The author looks at the untapped potential in targeted advertising to Central and Eastern European Americans.
The author cites relevance and trust in a brand as the two most important factors in keeping customers loyal.
The panelists share their thoughts on the components of a successful client/agency relationship.
Lisa Baird offers a personal perspective on her life, work and hobbies.
The author examines the history of advertising the Jack Daniel's brand and its core value of authenticity.
The author explains how Sears successfully embedded a multicultural point of view into its various functions.
This article presents watchouts and considerations for defining, building, and sustaining profitable multicultural programs: developing segment expertise, measuring success, and overcoming an urge toward the "Borg Syndrome"—that is, disregarding individual consumer groups and marketing only to the masses.
The author discusses how marketing to the multicultural consumer requires different techniques conditioned by location and specific target messaging.
The author analyzes how Census 2000 data caused a perceptual shift in corporate America concerning the need for multicultural marketing and discusses the current state of multicultural marketing, specifically marketing to the Asian-American market.
The author describes the many volunteer programs established under the USA Freedom Corps, created by President Bush to help Americans find ways to give back to their communities and to strengthen volunteer service.
The author discusses his new role as chairman of the ANA board of directors and the strategic mission of the ANA organization; to be the center of excellence for marketers.
In this article, Beth Comstock discusses GE's rebranding campaign.