ANA Magazine

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21st Century Media Planning: Total Customer Communications Experience

Keeping the customer at the center of communications development and implementation.

The Rebirth Of Advertising To Build Trust

A look at how today's climate has changed the way customers look at advertising.

Behind Great Client-Agency Relationships

An outline of factors which can make the client-agency relationship work.

For Brand's Sake: Partnership is everything

A great agency relationship is much more about empathy than conflict.

Setting Expectations For Your Agency Media Group

The author outlines the problems facing marketers' evaluation of media planning and buying. Then he proposes a list of ideas to help every client receive maximum value from their agencies and buying services.

Washington Focus: Here We go Again

An examination of advertising to children.

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