The authors describe the process of elimination consumers use to narrow down brand choices.
The author looks at the security/privacy debate and how it ultimately may affect marketers.
The authors call for greater accountability and metrics to measure the effectiveness of Yellow Pages advertising.
The author describes the cultural differences between marketing Enterprise in the U.S. and the U.K.
The author shares some of the ANA Marketing Resource Center's member questions on television commercial production and the advertising creative process.
The author discusses the untapped opportunities of digital delivery of print.
The author discusses her favorite pastimes, travel destinations, and hobbies.
The author discusses the history and possibilities for RFID (radio frequency identification) technology.
The author discusses the challenges and opportunities that lie in print in rural/hometown/local communities.
The author argues that the business model for upfront television negotiations needs to change.
The authors look at the chasm between marketers and customers, offering strategies for bridging the divide.
Bob Liodice, CEO of the ANA, shares some personal information about his life, hobbies, and family.
This article discusses network integration fees and reports on the findings of an ANA survey in which the fairness of these fees was addressed.
This article discusses how Sony Electronics use the internet to generate sales, both directly and through affiliate partners.
This article provides perspectives on media planning, buying, and strategy in the arenas of television, print, newspaper, yellow pages, radio, outdoor, cable, and syndicated and spot television.
This article discusses the advantages of search engine marketing advertising and how advertisers can capitalize on its opportunities.
Members of the ANA Television Advertising Committee share their perspectives on programming content, children's advertising, Tivo, media buying, branded entertainment, and network integration fees.
Steve Sullivan shares some personal information about his hobbies, family, favorite travel destinations.
The author looks at the untapped potential in targeted advertising to Central and Eastern European Americans.
The author cites relevance and trust in a brand as the two most important factors in keeping customers loyal.