Johnson & Johnson marketer Michael Sneed champions deep and wide connections. He’s become a bold industry champion, leading the cause, and rallying colleagues to embrace diversity.
Stevie Benjamin, director of media at MillerCoors, discussed exciting new media platforms, multicultural marketing, and the changing role of media at MillerCoors.
Learn how LendingTree's CMO turned around the brand powerhouse and created a world-class performance marketing machine by way of digital marketing.
Jaime A. Vasquez, executive vice president and CMO at WellBiz Brands Inc., discussed accountability concerns, social media measurement, and the challenge of integrated marketing.
Discover tips for connecting with shoppers including marketing from the opposite end of the funnel, creating reward systems for consumers, and leveraging the right media.
Despite its less than sterling reputation, the ad industry has had a big impact in the area of social responsibility. Bob Liodice, president and CEO at ANA, called on the newest generation of young social and mobile media mavens to bring their creativity and innovation to he profession.
Introducing your brand to new markets is a complex endeavor — and not always a wise one. Here are the core essentials for going global in the digital age.
Keeping an open mind to new ideas is crucial to driving brand success. Two top brand marketers provided their views on creativity and how they make sure it doesn’t get buried under a mountain of data.
For CMO Marty Homlish, marketing is the driver that keeps Hewlett-Packard on top. He also provides eight marketing pearls of wisdom.
While marketers continue to rely on traditional focus groups for qualitative research, new alternatives are bursting onto the scene. These included ethnographic deep-dives, pilot programs, and mobile apps.
New taxes on advertising could cost our industry billions of dollars. The ANA is working closely with its member companies and other industry groups to respond to ad tax threats.
The latest ANA/MediaVest Mobile Marketing survey shows that nearly all marketers employ mobile marketing, and mobile marketing budgets are on the rise.
Marjorie Dufek, director of digital marketing, Brown-Forman Corp., and Lisa Chapman, senior director of brand marketing, Blue Shield of California, discussed how to use mobile marketing in a meaningful way along with lessons learned and challenges ahead.
Online privacy and food advertising are among the hot issues in 2013. Learn how theses issues could impact the marketing community in the coming year.
Jeffrey Hayzlett, a best-selling author and leading business expert, suggests five tips for crafting a brand's story. Hayzlett is also a former chief marketing officer and vice president at ANA member company Eastman Kodak.
By employing innovation in the battle for brand relevancy and cultural saliency, Coca-Cola marketer and ANA board member Alison Lewis is helping her iconic company to thrive. Lewis, Coca-Cola’s senior vice president of marketing in North America, also offers five tips for marketers.
To succeed in social media, start by building the right team. Learn what top brand marketers and social media experts have to say on creating a quality framework for a successful social media program.
Brands with a higher purpose have a definite edge in the marketplace. Here’s how to help your brand embrace a cause and reap the rewards.
Lisa Mancuso, senior vice president of marketing at Fisher-Price, answered questions on Fisher Price's key to marketing success, fostering creativity at the brand, and collaboration.
It takes more than a great campaign to foster a true client-agency partnership. Three leading marketers shared their definitions of a true agency partner and explained how to optimize an agency relationship.