To no one’s surprise, the industry is facing serious headwinds. Bob Liodice, president and CEO at ANA, discussed how the economy, the government, and the advertising industry itself are posting challenges for marketers.
The ANA recently recognized the 2012 class of “Rising Marketing Stars” — four young professionals who embody the next generation of top marketers due to their valuable contributions to their marketing organizations.
Bob Liodice, president and CEO of the ANA, offered key insights from industry leaders at this year’s Masters of Marketing Conference. Each speaker was asked for one pearl of wisdom that audience members should remember once they got back to the office.
Advertisers have always found creative ways to generate a sense of value around their goods and services, but thanks to the explosion of digital video games, companies are delivering benefits on a whole new level. Learn how a number of brands are generating buzz with digital games.
A number of prominent brands were honored at the 12th Annual ANA Multicultural Excellence Awards. Learn how Heineken, XOOM, and Ford successfully connected with multicultural audiences.
Incentive activity is happening in the U.S. Are you aware? Only two percent of respondents to an ANA survey felt that agencies that took rebate/incentive dollars could be “objective with their media allocation recommendations."
Motivating the newest employee cohort to get things done means understanding what millennials want. Frequent communication about everything is a cornerstone of the millennial culture.
ANA Magazine caught up with Kim Brink to learn more about NASCAR’s growth plan. Brink laid out the key elements of the brand’s ambitious five-year industry action plan to reach a whole new generation of fans.
Regardless of who wins the presidential election, the ad industry faces several critical areas of vulnerability. In response to ad tax threats, the ANA and other industry groups helped develop the Global Insights report, which demonstrates that advertising is a major driver of job creation in the U.S.
Cultivating a corporate culture of innovation requires the freedom to fail. These days, playing it safe is just too risky. Learn how Columbia Records, Kraft Foods, and MillerCoors are leading the way.
In late summer 2012, the ANA’s Board of Directors unanimously voted to make Ad-ID the industry standard for all advertising asset coding by January 2014. There are no more excuses for not employing this universal standard for coding advertising assets.
At a time when media clutter is at a record high and capturing consumers’ attention is not as easy as it used to be, advertisers in more and more sectors are using out-of-home (OOH) media not only as a way for their brands to stand out, but as an entry point for consumer engagement.
A new ANA survey finds that usage of social, video, and mobile platforms continues to rise, but measurement remains a concern. Learn what the top issues in newer media are for marketers.
Marketers will need to reassess their strategies as multicultural millennials become the dominant consumer group in North America. Find out how Brisk Iced tea, Nissan, and Campbell’s have all targeted this segment in recent campaigns.
An unprecedented volume of data, and the technologies that allow marketers to use it, are driving major breakthroughs in digital marketing. Separating the wheat from the chaff in this enormous and rapidly changing universe is a critical challenge that brand marketers face every day.
For Walmart’s Stephen Quinn, ANA’s new board chair, the convergence of social, local, and mobile (SoLoMo) spells revolution. Quinn also weighs in on some of the topics he hopes will produce spirited discussion over the course of his term.
Marketing is a marathon, not a sprint, but maximizing brand value and equity demands a strong finish as the year winds down. Discover strategies marketers are embracing to make sure they finish strong in 2012.
Privacy is one of the most complicated and convoluted issues facing the marketing industry. When the question is how to control online data tracking, Bob Liodice, president and CEO of the ANA, says self-regulation is the answer.
For all the hard work generated by scores of skilled people and many millions of dollars, marketing efforts often end up being flat, detached, and forgettable. Discover six pieces of advice for marketers on how to produce better work.
Evolving technologies and emerging markets have advanced both consumer-facing campaign opportunities and the infrastructure needed to effectively communicate, customize, and react to conditions in markets throughout the world. Learn about best practices for implementing operational standards in a rapidly changing environment.