As many marketers can attest, online media has not yet reached its full potential as a branding tool, since the metrics used are often inconsistent and confusing. The ANA is teaming up with industry partners to rethink measurement in the digital age.
ANA’s first global agency compensation study reveals that fees now dominate. The study uncovered new insights into how marketers structure and manage compensation with their agency partners.
Liberty Mutual’s Paul Alexander reflects on the boundless possibility of doing “the right thing.” Through the success of its critically acclaimed initiative, “The Responsibility Project,” the company is engaging millions by sharing inspirational stories from ordinary folks who pay good deeds forward.
Company associates who live and breathe your brand can have a dramatic impact on the bottom line. Learn how 3M and Southwest Airlines engage employees to strengthen business.
Johnson & Johnson CPO Hans Melotte discussed the evolution and significance of procurement. Constructive collaboration between procurement, marketing, and agencies serves as a catalyst for meeting business goals, breaking through budget barriers, and creating new opportunities.
Toyota marketing chief Bill Fay takes us under the hood of the automaker’s new campaigns. Fueled by an unprecedented marketing blitz, the auto giant is been rolling out 19 new and updated vehicles in 2012 — the most aggressive new product launch cycle in company history.
Discover how leading marketers are building brands in the age of social media. Examples include ampm, American Licorice, TurboTax, and Zappos.
Finding the right agency can be complex and time-consuming, as a whole ballroom of potential candidates must be narrowed down to find just the right partner for the job. New guidelines for agency search make the process more effective and efficient.
Endorsing Ad-ID could be your company’s wisest investment. Bob Liodice, president and CEO of the ANA, says a costly and time-consuming challenge can be addressed with one simple solution.
Combe’s Tom Cunniff explains why the buzz surrounding social TV is getting louder. Armed with just about any mobile device, consumers are able to rate, comment on, and participate in select TV programming — all in real time.
Digital technologies make it easier than ever for brands to connect at a local level. Discover how Coca-Cola, Burger King, Pepsi, and Dunkin' Donuts are using digital to market their brands globally.
Marketing tools defined what Motorola Solutions stood for and translated these values into customer and employee experiences.
Initiatives like Ad-ID could save the industry up to $2 billion. Bob Liodice, president and CEO of the ANA, says it is becoming increasingly clear that we need standard setting bodies to provide order and comparability if we’re going to make sense of marketing across a multitude of platforms.
Cleveland Clinic is setting the pace for capturing marketing effectiveness. Just as it tracks metrics on how successfully it treats patients, Cleveland Clinic also reports on the outcomes of its marketing and communications.
Questions remain about how QR codes are best deployed, and many marketers advise a cautious approach. Learn lessons on harnessing the power of QR codes and other mobile technologies.
PulteGroup’s Deborah Wahl Meyer is revolutionizing real estate marketing and the way that Americans buy homes. She also shares her seven pillars of success.
While increasing diversity in the industry continues to be a hot-button issue, ANA members like Dell, IBM, and Visa are responding to the challenge. Five best practices offer ways to create a more diverse workplace.
New ANA research reveals that marketers are developing and executing more effective integrated marketing plans.Even though IMC programs are more effective today than in years past and provide greater value to an organization, the survey found that several challenges remain.
Read about insights from AB InBev CMO Chris Burggraeve on marketing to a global audience. He covers global strategy implementation, new media platforms, and more.
A new ANA white paper brings to light the essentials of an emerging audience purchasing model. While trading desks have been around for about four years, little has been done to educate the marketing community about their potential benefits.