ANA Magazine

Bringing Learning to Life

Michael Palmer, executive vice president of the ANA School of Marketing, explains why training is the key to marketing efficiency, superior results, and brand growth.

Final Say: A Whole New World

Esther Lee, senior vice president of brand marketing, advertising, media, and sponsorships for AT&T, discusses how brands can harness the power of the mobile platform.

From the Top: Time to Step Up

Bob Liodice, President and CEO, ANA, discusses why the industry needs a champion for measurement.

Powering Up Dell

CMO Karen Quintos lays out a fresh branding campaign for courting IT success and provides best practices for achieving professional (and personal) victories.

Case Study: Proven Partnership

At AB InBev, procurement and marketing take a team approach to agency selection.

Final Say: Predicting Who Will Buy

When marketing and sales work together in an insights-based approach to sales, everybody wins.

From the Top: Get Creative

Bob Liodice, President and CEO, ANA, discusses making a case for more productive marketing.

It’s time for marketing, procurement, and agencies to build a more harmonious relationship. Just as procurement executives should expand their knowledge of agency operations, agency executives should become “procurement savvy.”

Making a Lasting Impression

How to maximize the effectiveness of your sponsorship opportunities through accurate targeting, goal-driven resource allocation, and integrated marketing. Also find case studies from Mercedes-Benz and State Farm.

One on One with…Randall Rothenberg

The IAB’s president and CEO addresses the sensitive issue of online behavioral advertising and other timely topics including digital advertising measurement, mobile marketing, and the efficacy of television advertising.

The Five Biggest Questions of Social Media Marketers—Answered

Learn what you need to know to succeed in a daunting marketing and advertising space. Case studies from TurboTax and Downy, a Procter & Gamble brand, show how marketers have used crowdsourcing and social media sites to connect to consumers.

ANA Survey Results: In with the New

An ANA survey reveals that companies are spending more on newer media platforms to reach multicultural consumers. The survey found that, since 2007, the newer multicultural media platform showing the greatest increase in usage is social networks, which rose 43 points, from 16 percent to 59 percent.

Final Say: What's Your Action Brand?

Marketers must find ways to combine purpose with action to make their brands more meaningful. By turning brand values into brand action, you build not just a brand, but an “action brand.”

From the Top: Far from Dead

Television has risen from the ashes to become a hot advertising medium once again. Bob Liodice, president and CEO of the ANA, discussed interactive television, which has the potential to create an entirely new caliber of television advertising.

Interview with Susan Whiting, Vice Chair and Chief Diversity Officer, Nielsen

Nielsen’s vice chair addresses pressing questions from ANA TV & Video Committee members. Topics include rating systems, cross-media/multiplatform research analysis, and econometric tools.

Measuring Brand Value

Could a standardized metric prove that strong brands build shareholder equity? The ANA believes so, and its goal is to develop a uniform metric that provides a clear picture of what marketing efforts contribute to a company's bottom line.

Reach a Wider Audience

These five best practices for digital media use in public relations help brands extend their reach and manage their reputations. It's more important than ever for marketers to master the digital space in a world where Twitter, email, and Facebook are key communication platforms.