ANA Magazine
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Ask the ANA: Production Guidelines for TV
This article provides advertisers with a checklist to help assess the overall production process.
Final Say: Customers to Community
In this article Anne Lewnes,SVP, Corporate Marketing, Adobe Systems Incorporated talks about the different ways Adobe has engaged their customers.
From the Top: Top 10 Trends
ANA President and CEO Bob Liodice and the ANA have identified top 10 trends for marketers to lookout for in 2009.
Media Conference & Tradeshow: Getting the Best From Your Agency
In this article Nancy Hill, president-CEO of the 4A's discussed ways to get the most out of an agency relationship.
Media Trends: Two Thumbs Up
This article explores how advertiser including Lexus and Sprint are using cinema advertising to send their brand messages to consumers.
Redefined Roles
This article discusses the results of Marketing and Media Ecosystem 2010 which is a joint effort between the ANA, the IAB (Interactive Advertising Bureau), and the 4A's, as it relates to the role and range of services agencies are expected to provide.
Digital Solutions: Community Effort
This article discusses how online communities established by Welch Foods and Hallmark Cards are being used by marketers to gain valuable insights.
Final Say: Advice to Ponder in 2009
Kick off 2009 with these timeless insights from marketers at Hewlett-Packard, MasterCard Worldwide, Liberty Mutual Group, and Nestlé USA.
He's Lovin' It
In this article Eric Leininger, the master of consumer insights at McDonald's, discusses how he is helping the Golden Arches shine brighter on a global scale.
Masterful Insights: Highlights from the 2008 Annual Conference
This article summarizes presentations made at the Masters of Marketing conference displaying different ways to grow brands.
Multicultural Marketing: A Step in the Right Direction
In this article Marketers at Wal-Mart, McDonald's, International Speedway, and MasterCard react to new ANA research and describe their efforts to reach and engage multicultural consumers.
Multicultural Marketing: Opinions Aplenty
This article recaps the conversation from a roundtable discussion held by multicultural marketers from Service Experts, Sprint, and Pernod Ricard USA on topics including media mix and measurement.
Why Data Should Be Your Creative Rocket Fuel
In this article Paul Price of RAPP explains the new competitive advantage of data-driven marketing.
Growth Drivers
This article presents insights from MasterCard, Whirlpool, and more on six trends that will help you stimulate growth in the year 2009.
One on One: The Farewell Symphony
Outgoing Procter & Gamble marketing maestro Jim Stengel reflects on his contributions to the ANA and how the industry can evolve.
Risk Protection
This article provides four simple steps to reduce the threat of costly claims in a down economy.
Up To The Challenge
This article explores how Saeger used the art of listening to help Schwab weather those formidable challenges.
Ask the ANA: Client Views of Agency Profit
This article presents the findings of ANA research that reports on the type of compensation arrangements used by marketers to pay their agencies.
Bottom Line: Lost Profits in the Marketing Supply Chain
Brian Harvey, CMO of Axis Global Logistics, discusses why marketers should reexamine the marketing supply chain to reduce costs.
From The Top: Managing Growth in Tough Times
ANA President and CEO Bob Liodice highlights why it is important to be committed to achieving growth.
