ANA Magazine

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Final Say: Restoring Trust

Anne Finucane, global chief strategy & marketing officer for Bank of America, shares her thoughts on how to restore consumer trust.

Focus on Advocacy: Tough Test Ahead

Unprecedented collaboration within the marketing-media industry is intended to apply consumer-friendly standards to online behavioral advertising across the Internet. But will it be enough?

For Better or Worse

Learn how a formal program for providing your agency partners with positive feedback and constructive criticism will lead to a healthier and more productive relationship.

From the Top: 100 Years, Eh?

Bob Liodice, president and CEO of ANA, reflects on past and future marketing trends, as the ANA enters into its 100th anniversary as a trade association.

Growth: Defy and Deliver

The Masters of Marketing share their secrets for forging a new post-recession path, driving growth, and delivering results in an extremely challenging marketplace.

Media Maven

Media chief Laura Klauberg describes Unilever as "hungry to win," and says the company "wants to lead, not follow," in the digital space.

Multiculturally Speaking: Focus on the Family

Find out how a Wisconsin insurer and its multicultural agency are applying "reverse transculturation" to extend the reach of the company's family-focused advertising.

On the Upswing

With the economy in a tailspin, marketing accountability is enjoying a resurgence, according to research from the ANA. Find out more.

One on One: Just Say Yes

Western Union CMO Gail Galuppo discusses the company's campaign targeting the 200 million people living outside their country of origin.

Pay for Performance

With Coca-Cola and Procter & Gamble leading the way, find out how the marketing community is beginning to embrace value-based compensation for agencies.

Managing the Meltdown

Five rules anyone involved in b-to-b marketing should know, says Howard Sherman the president of Doremus.

Around the ANA - June 2009

This segment relates important announcements, including the ANA's B-to-B Marketing in the New World Conference, a committee name change, traditional and digital media survey results and more.

Final Say: Lager Lessons

In this article Bob Lachky reflects upon his two decades at Anheuser-Busch.

From the Top: Half Full or Half Empty?

ANA President and CEO Bob Liodice looks on the bright side and describes the significant positive strides within the industry despite the economic downturn.

Ask the ANA: Advertiser/Agency Contracts

This article explains the importance of a well structured contract and provides guidelines on how advertisers and agencies can collaborate to write one.

Thought Leadership: Can you Handle the Truth?

In this article Richard Benyon of Decideware advocates for an honest and methodical client-agency evaluation.

Around the ANA: Collective Effort

This segment relates important announcements, reviews recent major happenings at the ANA, and provides the calendar for upcoming conferences, regional meetings, and committee meetings.

From the Top: Turning the Corner?

ANA President and CEO Bob Liodice on carefully managing precious resources.

Ask the ANA: Production Guidelines for TV

This article provides advertisers with a checklist to help assess the overall production process.

Final Say: Customers to Community

In this article Anne Lewnes,SVP, Corporate Marketing, Adobe Systems Incorporated talks about the different ways Adobe has engaged their customers.

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