ANA Magazine
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Multicultural Marketing: Opinions Aplenty
This article recaps the conversation from a roundtable discussion held by multicultural marketers from Service Experts, Sprint, and Pernod Ricard USA on topics including media mix and measurement.
Why Data Should Be Your Creative Rocket Fuel
In this article Paul Price of RAPP explains the new competitive advantage of data-driven marketing.
Growth Drivers
This article presents insights from MasterCard, Whirlpool, and more on six trends that will help you stimulate growth in the year 2009.
One on One: The Farewell Symphony
Outgoing Procter & Gamble marketing maestro Jim Stengel reflects on his contributions to the ANA and how the industry can evolve.
Risk Protection
This article provides four simple steps to reduce the threat of costly claims in a down economy.
Up To The Challenge
This article explores how Saeger used the art of listening to help Schwab weather those formidable challenges.
Ask the ANA: Client Views of Agency Profit
This article presents the findings of ANA research that reports on the type of compensation arrangements used by marketers to pay their agencies.
Bottom Line: Lost Profits in the Marketing Supply Chain
Brian Harvey, CMO of Axis Global Logistics, discusses why marketers should reexamine the marketing supply chain to reduce costs.
From The Top: Managing Growth in Tough Times
ANA President and CEO Bob Liodice highlights why it is important to be committed to achieving growth.
Your Mobile Marketing Future Is Now
This article explores mobile marketing opportunities that have come about because of the creation of more powerful mobile devices.
Making a Difference
Corporate Social Responsibility (CSR) has become an important public relations tool for today's companies, and marketers often play a crucial role in these efforts. This article explains different approaches for bolstering corporate reputations while contributing to the greater good.
Around the ANA: ANA Embraces Social Media
This article describes some of the things ANA has done to increase their presence online and ability to connect with marketing professionals and share valuable industry insight.
Around the ANA: Annual Conference, Two Others Highlight Busy Autumn Agenda
This article provides a summary of things going on at the ANA.
Around the ANA: Profits Now or Brand Equity Later?
This article provides a quick glimpse into some of the findings from the June 2008 survey findings titled, "Balancing Short-Term Profits and Long-Term Brand Equity."
Ask the ANA: Evaluating Your Media Program
This article provides some hints on what questions to ask and how to evaluate building an in-house media operation.
Cause and Effect
This article explores how cause marketing can be used to win loyal customers provides some general guidelines to improve your chances for a successful campaign.
Final Say: The Market to Target
In this article Scott Remy, SVP Communications, Nestlé USA, explains the importance of marketing to the Hispanic consumer and provides some hints on how to do so.
Masters of Marketing: An Inside Look at the 2008 ANA Annual Conference
The topic of the 2008 ANA Annual Conference, the premier event for senior marketers and chief marketing officers is "growth." In this article four of the featured speakers discuss growth.
View from Abroad: Make a Stand
In this article Stephan Loerke, World Federation of Advertisers discusses the importance of being "champions" in the advertising arena.
Breaking with Tradition
The ongoing emergence of digital channels has changed the connection between marketers and end-users and has indeed shifted the importance of various marketing capabilities and functions. In this article Bob Barrett discusses work being done by companies on the cusp of this transition and highlights several findings from the ANA white paper, "Marketing and Media Ecosystems 2010."
