Members of the Ad Financial Management Committee offered recommendations to an ANA member looking for vendors that specialize in both media monitoring and metrics for public relations.
ANA Advertising Financial Management Committee members report on their traditional and online media planning and media buying agencies' overall performance, account management, staffing, and key strengths.
ANA members discuss their experiences with tracking minority- and women-owned and operated business affiliations.
Members of the Senior Marketers' Think Tank describe the structure and function of their Corporate Communications and/or Public Relations Departments.
ANA members provide recommendations for global exhibit suppliers for trade shows.
In this benchmark ANA Advertising Financial Management and West Coast Financial Management committee members describe the type for structure in-place to help implement a centralized hub structure in the "EMEA" (Europe / Middle East / Africa) and "APJ" (Asia-Pacific / Japan) markets.
In this benchmark, members of the ANA West Coast Media and ANA New Technologies committees comment on the extent to which their companies offshore their digital or interactive services.
ANA members describe how they define a marketing best practice, how they measure the success of a marketing best practice, what processes they use to share best practices across their organizations, and more.
ANA members provide insight on their internal agency structures, including information on how many people are staffed in their internal agency and how they track cost savings for their internal agency.
Distributed among the agency relations committee, the benchmark determined what member companies with an internal agency structure call individuals with account management roles.
ANA members share how they source trade show exhibit suppliers.
ANA members discuss how they might alter their media plans in the event of war.