Benchmarks

Media Monitoring and PR Metrics Vendors

Members of the Ad Financial Management Committee offered recommendations to an ANA member looking for vendors that specialize in both media monitoring and metrics for public relations.

Member Satisfaction with Media Agencies

ANA Advertising Financial Management Committee members report on their traditional and online media planning and media buying agencies' overall performance, account management, staffing, and key strengths.

Minority Owned and Operated Business Affiliations Tracking

ANA members discuss their experiences with tracking minority- and women-owned and operated business affiliations.

Corporate Communications and Public Relations Department Structure and Function

Members of the Senior Marketers' Think Tank describe the structure and function of their Corporate Communications and/or Public Relations Departments.

Global Exhibit Suppliers for Trade Shows

ANA members provide recommendations for global exhibit suppliers for trade shows.

Global Media Agency Structures

In this benchmark ANA Advertising Financial Management and West Coast Financial Management committee members describe the type for structure in-place to help implement a centralized hub structure in the "EMEA" (Europe / Middle East / Africa) and "APJ" (Asia-Pacific / Japan) markets.

Offshoring Digital or Interactive Services

In this benchmark, members of the ANA West Coast Media and ANA New Technologies committees comment on the extent to which their companies offshore their digital or interactive services.

Marketing Best Practices

ANA members describe how they define a marketing best practice, how they measure the success of a marketing best practice, what processes they use to share best practices across their organizations, and more.

Internal Agency Structure

ANA members provide insight on their internal agency structures, including information on how many people are staffed in their internal agency and how they track cost savings for their internal agency.

Alternative Titles for "Account Manager"

Distributed among the agency relations committee, the benchmark determined what member companies with an internal agency structure call individuals with account management roles.

Trade Show Exhibit Suppliers

ANA members share how they source trade show exhibit suppliers.

Media Plans in the Event of War

ANA members discuss how they might alter their media plans in the event of war.