Best Practices   March 24, 2008  

Best Practices: Compete for Consumer Attention

With DVR use on the rise and competition for consumer attention at a fever pitch, marketing expert Peter Koeppel, president of Dallas-based Koeppel Direct, offers tips to advertisers hoping to connect with consumers

Best Practices   February 1, 2006  

Managing Long-Distance Agency Relationships

These best practices provide guidance on how to make the most of your relationship with a long-distance agency.

Best Practices   December 1, 2005  

"Rules of the Road" for Agency Search Consultants

This list of best practice principles for agency search consultants must be agreed to before a consultant will be listed by the ANA or AAAA.

Best Practices   May 1, 2005  

Marketing Communications Procurement

This book details the best and worst practices for procurement.

Best Practices   May 1, 2004  

Methods of Agency Compensation

This best practice provides insight into the most common types of agency compensation based on the size and the type of the advertiser.