In this session, Jaime Liszczak, Marketing Manager - Hess Corporation and John Lynch, Search Engine Marketing Strategist – The Halo Group shared the Hess Express integrated mobile case case study which will include mobile insight analysis, application design, SoLoMo approaches, and long-term customer loyalty.
How The Procurement Professional Can Build A Confederacy Between The Business Teams, The Agencies, And The CPO
In this session, Al Roehl, of The StepAhead Group, provided proven, practical ideas to help overcome these hurdles.
In this session, Mike Kolko of CAPS Payroll discussed this and answer many more questions on the topic.
In this webinar attendees learned from the ANA and Nielsen insightful new research that evaluates the success metrics of integrated multi-screen campaigns, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.
In this presentation, Patrick McLean, vice president of digital brand strategy at Capital One, discussed how Capital One championed real-time marketing strategies, specifically during large sports events like March Madness.
In this presentation, Victor Lee, vice president of global digital marketing at Hasbro, discussed how Hasbro leveraged “right now” moments by managing their digital channels like a 24 hour news organization.
Starcom MediaVest Group’s brand experience consulting group, Zero Dot, is using its forward-thinking philosophy to redefine brand experiences.
In this presentation, Jim Nail, principal analyst of Forrester, discussed three models for marketers to better work with, and get great results from, their agencies.
In this presentation, learn how Microsoft obtained ad effectiveness in some new and interesting ways.
In this presentation, there was a panel discussion on how traditional conflict policies that are applied to agencies need to change.
In this presentation, Paul Macaluso, CEO of Moe’s Southwest Grill, discussed how Moe’s went about getting the agency with the highest quality ingredients, in order to serve corporate, as well as their 500+ locations.
In this webinar presentation, attendees learned how dynamic content has become a key strategy to direct mail optimization.
In this presentation, Burke Moody and members of AICE New York offered insights into maximizing value in post production.
In this presentation, PostAds Group provided a point of view on how 2013 industry events are impacting the TV/Digital Post-Production & Ad Distribution industry: the Omnicom-Publicis merger, Deluxe-Hogarth-Zonza, Extreme Reach Acquiring DG and Comcast-Mediaocean are among the newly formed entities offering new global technology platforms that every advertiser should be aware of in the coming year.
In this presentation, Harold Geller discussed Ad-ID, its collaboration with Adobe on digital ad slate for XMP, as well as an update on the MXF Commercial Delivery specification (AS-12).
In this session, Cindy Neumann, Senior Director, Consumer Insights Advanced Analytics– ConAgra Foods,Heather Dumford, Media Director, Global Marketing – ConAgra Foods, and Tammy Vance, Senior Director - comScore presented ConAgra's approach for using ad and audience delivery validation insights, including viewability data, to drive decision-making and generate a strong ROI in their digital efforts.
In this session, Marla Skiko, Executive Vice President, Director - Digital Innovation at Starcom MediaVest Multicultural shared the US Hispanic Social opportunity and how marketers can capitalize on this opportunity to connect brands to this robust group of socializers.
In this session, attendees learned how an innovative partnership with Epiphone/Gibson and Guitar Center helped "Rocksmith" find its audience and revive the genre.
In this presentation, Google discussed the B2B brand propositions and how the evolution is moving toward a value-focused platform...from connecting emotionally, which connections drive purchase intent, and the power of digital touch points in driving emotional connections.
In this session, John Huffman of the United Stated Postal Services discussed how the USPS used insights to build on a solid foundation of service and operational excellence.