In this presentation, Charles Schwab shared the companies learnings in building out a content marketing program across owned, paid and social media, to expand the opportunity to engage consumers and to build brand affinity in a new way that complements traditional advertising.
In this presentation, learn Adobe’s strategy for leveraging CMO.com to reach more marketers and strengthen its own brand and the challenges that come with tying brand-as-a-publisher efforts to measurable marketing results.
In this session, attendees learned why marketers incorporate media audits into their advertising protocol, what organizational obstacles they confront and overcome and how they are able to use the results to drive performance improvements.
In this presentation, Intel shared the strategy and PR surrounding their Inside Film series, including their media and content distribution approach, and discussed key learnings they’ve gathered over time to consistently create “sticky” branded content.
In this webinar, attendees learned how this balance begins with analyzing internal and external data to get a clear picture of the individual customer and all of his or her interactions with the brand.
In this session, they discussed what qualities make a "best agency" and compare which ones are on your "A" list, to those on the radar of top CMOs.
In this presentation, real-life examples of how real brands are using content to drive real marketing results were shared.
In this session, AIG discussed the importance of having that open line of communications and building the right relationships with marketing and other internal resouces, in order to evolve to a successful joint partnership.
In this session, Elliot Lum, Vice President – Columbia Records shared the findings of how music, digital music in particular, can drive business results.
In this session, attendees learned about how ANA and Nielsen joined forces on insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.
In this session, Jennifer Larson, Vice President, Senior Manager, U.S. Advertising - BMO Harris Bank shared their social media journey and how they activate at each customer lifecycle phase from awareness to acquisition to brand engagement.
In this session, Peter Friedman gave an overview of the social segment and share what's procurement professionals need to know about scaling Social Media.
In this session, Laura Puente, director of strategic marketing, and Leslie Lee, director of shopper marketing shared shopper marketing insights, ideas and recent executions that have been successful.
This case study discussed how a client side marketer tamed the digital beast and brought their digital assets under control with the Zonza solution.
In this session, attendees heard about several tested in-store concepts designed to catch and keep digital shoppers that will inspire fresh ideas for new, innovative in-store solutions.
In this session, PostAds Group provided a point of view on how 2013 industry events are impacting the TV/Digital Post-Production & Ad Distribution industry: the Omnicom-Publicis merger, Deluxe-Hogarth-Zonza, Extreme Reach Acquiring DG and Comcast-Mediaocean are among the newly formed entities offering new global technology platforms that every advertiser should be aware of in the coming year.
This session discussed how the crowdsource video process is starting to meet marketers' needs and attendees heard how marketers used crowdsourced video successfully in their marketing initiatives.
In this webinar presentation, attendees learned more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
In this presentation, a leading industry expert, client-side marketer, and author shared how to create social strategies and content, manage socially enabled marketing campaigns, implement channel management processes, and form relationships with current prospective clients via social channels.
In this presentation, Microsoft shared their Trends 2014 research report that shows that people are seeking more meaningful, personal interactions with others and they’re turning to smaller, Niche Networks to meet these needs.