Presentations
Hyatt Video Crowdsourcing Case Study
This session discussed how the crowdsource video process is starting to meet marketers' needs and attendees heard how Hyatt used crowdsourced video successfully in their marketing initiatives.
Update on the 2013 SAG-AFTRA Commercials Contract Negotiations
Attendees heard an update on the 2013 SAG-AFTRA commercials contract negotiations and the implications for the advertising industry.
What Advertisers Need to Know About Ad-ID
This session was a primer on what advertisers need to know about Ad-ID, how to get started, and the advantages for production professionals.
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
In this webinar presented by branding expert, neuromarketing pioneer and author of the book Unconscious Branding; Douglas Van Praet shed light on his unique approach to marketing that has led to wildly successful efforts such as Volkswagen's beloved: "The Force" ("mini-‐Darth Vader") Super Bowl commercial.
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
Random House: Facebook Case Study
In this session, John Pitts, Vice President, Marketing Director at Doubleday, a Random House publisher, shared the results achieved for their John Grisham's Facebook campaign.
Media Procurement Panel
This panel explored key topics in the areas of media buying and media procurement such as organizational structure for internal media management and procurement, procurement's role in media agency sourcing and ongoing agency relationship management, media agency compensation models, and improving the effectiveness of media investments and proving out ROI on media dollars invested.
What's New in Agency Compensation
The results of ANA's 16th Trends in Agency Compensation survey are revealed.
Elevating the Role of Marketing Procurement
This session showcased the recent work of the ANA Procurement Task Force, whose mission is to define and elevate the role of marketing procurement.
How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
Doug Wood, senior partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, discussed changes to the 2013 Commercials Contract, which they helped negotiate with the SAG-AFTRA union on behalf of the ANA-4A’s Joint Policy Committee for Broadcast Talent Relations.
Overhead and the Truth about Efficiency Metrics
This session provided perspective on how understanding of overhead rates is essential to correcting the misperceptions in the marketing industry.
Procurement and Marketing — Working Better Together
Gerry Preece, senior consultant at External View Consulting Group, offered detailed, market-tested solutions for more effective collaboration between procurement and marketing.
Wells Fargo Case Study: In-House Agency Model
Wells Fargo shared an insightful presentation on their learnings, successes, and best practices with their in-house agency model.
AFM 2013: Opening Remarks from Bob Liodice
Bob Liodice, president and chief executive officer of the ANA, opened the 2013 ANA Advertising Financial Management Conference with his remarks.
The Art and Science of Agency Partner Management
This session explored two extremes on the continuum of agency relationship models that aim to improve both commerce and creativity.
Cars.com "No Drama" Approach to B2B Marketing
In this session, attendees heard Cars.com share the three pillars they identified to help dealers drive their brand forward, as well as the internal communication strategy developed to rally the entire organization.
Rethinking "Digital" - What's Now and What's Next
In this session, Richard Goldsmith, Director, Social Media - R/GA Chicago and Jeff Canzona, Creative Director - R/GA Chicago gave an overview on where we stand today in digital and a preview of what's to come.
United Airlines Utilizes Digital Content to Stay Relevant and Innovate
In this session, Ryan Bujeker, Senior Manager, Global Digital Marketing Communications – United Airlines shared how they continually innovate through digital content.
How CDW's Customers Became Brand Advocates
This session talked about how CDW built a customer advocacy program, measured engagement and success and tips other B2B marketers can use to leverage their own loyal customers that go beyond ratings and reviews.
MillerCoors Leverages Video Assets To Drive Awareness
In this webinar, MillerCoors shared how they create video assets and leverage them in contextually relevant ways to drive maximum brand awareness and support their retail efforts.
