In this presentation, Effie Worldwide discusses key insights learned from the 2013 Effie Awards North American competition.
In this presentation, Mizuno had just seven percent brand favorability, a running shoe that felt hard and stiff on the sales floor, and one percent of the industry’s ad spend. Knowing that runners who log more than 20 miles a week would prefer Mizuno shoes if they could just run in them first, the brand developed a word-of-mouth campaign that put shoes on running feet, and both favorability and store sales increased.
In this presentation, Niharika Shah, vice president of marketing and advertising strategy at Prudential Financial, and Zach Foster, brand strategy director at Droga5, discussed Prudential’s Day One campaign and how it generated significant brand reappraisal, as well as an increase in brand awareness, consumer engagement, and positive messaging response.
In this presentation, Radha Subramanyam, executive vice president, insights and analytics at Clear Channel Media, presented key findings of a study on the listening habits and expectations of today’s consumers.
Today, “Go Red For Women” is the largest network of women dedicated to ending heart disease, which it accomplishes through storytelling and mobilizing women to take action. As a result of its efforts, more than 1.5 million women have been recruited to help the Go Red movement, and 330 fewer women are dying daily from heart disease.
In this presentation, Allan Steinmetz, CEO and founder of Inward Consulting, demonstrated why employee engagement is mission-critical and shared best practices for how organizations can foster a more engaged, focused, and innovative workforce.
In this presenation, Bill Duggan, group executive vice president at ANA, and Kimberly McNeil-Downs, vice president of operations and vendor management at Fidelity Communications + Advertising, discussed the findings of an ANA survey on in-house agencies.
In this presentation, Jillian St. Charles, vice president at HGTV.com and HGTV Gardens, and Abbi McCollum, programming director at HGTV.com, discussed how the brand uses Pinterest and Instagram.
In this presentation, Kaaren Hanson, vice president, design innovation at Intuit, discussed the company’s culture of innovation, including the successful use of rapid experimentation.
In this presentation, Brian Wieser, senior analyst at Pivotal Research, explored how the union of Publicis and Omnicom Group is sure to alter the advertising landscape for client-side marketers when it comes to economics, brand strategy, and agency relations.
In this presentation, attendees discovered powerful new research, fascinating examples, and practical advice to illustrate how any company can thrive in the "Relationship Era".
In this presentation, Patrick Albano, vice president of social, mobile, and innovation sales, and Ashmeed Ali, director of insights at Yahoo! Inc., discussed best practices marketers can use to reach consumers on any device throughout the purchase decision process.
In this presentation, Gregory Weiss, vice president/business leader, social media marketing at MasterCard Worldwide, discussed why caring matters in social media. He shared social media best practices in the form of tweets and also discussed MasterCard’s #LoveThisCity campaign.
In this presentation, Bruno Bagala, WW GB MM business solutions and M2BP program deliverymanager at IBM, and Cheryl Metzger, associate director, marketing strategy at OgilvyOne Worldwide, shared IBM’s paid, owned, and earned approach, including its best practices for digital integration and driving earned media.
In this presentation, Liberty Mutual Group shared key learnings from their Responsibility Project campaign and how they have been able to humanize and fortify the brand through this social effort.
In this presentation, Marilyn Mersereau, SVP, marketing and CMO, and Susan Lovegren, SVP human resources at Plantronics, discussed Plantronics’ Smarter Working program that enables flexible working and lets employees live the brand story.
In this presentation, Ron Barasch, senior director, product marketing, and Shannon Riordan, marketing director at Yodlee, discussed how the company created a new brand identity and messaging platform based on an authentic and credible sense of what’s uniquely “Yodlee.”
In this presentation, the iconic Kentucky-based whiskey maker fully enters the digital age by creating a new global website with responsive design.
In this presentation, Erin Simino, Senior Vice President of Mobility – Starcom Worldwide for Proctor and Gambleand Alexis Berger, Vice President – Kargo, provided actionable insights into how Proctor and Gamble is approaching mobile with their marketing strategies and key insights and lessons learned for how marketers can transform branding practices in mobile.
In this presentation, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, presented six rules for engaging with Millennials.