David Beals, president and chief executive officer of R3:JLB, revealed results from the ANA’s triennial Trends in Agency Compensation survey.
Terri Burns, strategic sourcing consultant at AFLAC, Inc., Bill Duggan, group executive vice president at ANA, and Meghan Medlock, director, committees and conferences at ANA, shared results from the Procurement Value Metrics Survey fielded by the ANA Procurement Task Force.
Doug Wood, senior partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, discussed changes to the 2013 Commercials Contract, which they helped negotiate with the SAG-AFTRA union on behalf of the ANA-4A’s Joint Policy Committee for Broadcast Talent Relations.
In this presentation, Gerry Preece, senior consultant with the External View Consulting Group, discussed what is preventing procurement and marketing from working together better and how the industry can fix this.
Kellie Krug, senior vice president, enterprise marketing services at Wells Fargo & Company, shared a case study on how Wells Fargo leveraged a blended agency model to launch a recent mobile banking campaign.
Bob Liodice, president and chief executive officer of the ANA, opened the 2013 ANA Advertising Financial Management Conference with his remarks.
In this presentation, Rick Brook, senior vice president, global client operations, New York at WPP Group and chair of the agency finance committee — large agencies at 4A’s, broke down how agency overhead rate are calculated in this presentation.
Jane Bedford, principal and founder of The Bedford Group, sat down with Joanne Fillion, director of creation, images, events and lifestyle at Cirque Du Soleil, and Connie Mossop, director of global commercial strategic sourcing at Bristol-Myers Squibb, to discuss shared best practices on how their organizations have achieved optimal collaboration with their agency partners.
In this presentation, Alice Marder, senior manager, integrated marketing at Cars.com, and Jen Leemis, senior manager, brand marketing at Cars.com, discussed how Cars.com created an integrated campaign that resonated with both B-to-B and B-to-C audiences.
In this session, Richard Goldsmith, Director, Social Media - R/GA Chicago and Jeff Canzona, Creative Director - R/GA Chicago gave an overview on where we stand today in digital and a preview of what's to come.
In this presentation, Ryan Bujeker, senior manager, global digital marketing communications at United Airlines, discussed how the airline is sharing content via social media to differentiate itself from its competitors and show travellers the improvements and investments United has made since 2012.
In this presentation, Lauren McCadney, senior manager, social media at CDW, discussed how CDW built a customer advocacy program through social media by leveraging loyal consumers.
Brad Feinberg, group media manager, Miller Lite, Coors Light and new brand innovations at MillerCoors, and Susan Danaher, president and CEO of DPAA, discussed how digital place-based media can be used to leverage brand awareness.
Jayne Bussman-Wise, digital director at Brooklyn Nets and Barclays Center, and Tobias Dengel, chief executive officer of WillowTree, discussed two apps developed for the opening of the Barclays Center that aim to enhance user and fan experiences while driving the core business.
John Marshall, senior partner, global director of strategy at Lippincott, discussed six ways marketing can create an internal movement to drive brand leadership externally.
Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.
Huw Morris, associate at Reed Smith LLP, discussed developments in Europe, including copyright, advertising, and consumer privacy regulation.
Maria Cristina Rios, director, multicultural marketing and media strategy at Macy’s Marketing, discussed how Macy’s total strategy has been applied to a multicultural marketing campaign focused on Hispanic Heritage Month.
Marilyn Colaninno, director of rights and clearances at Reed Smith LLP, provided an overview of the network clearance process and discussed helpful tips for marketers.
Mark López, head of U.S. Hispanic audience and pan-regional sales at Google, discussed how marketers can use digital video to reach Hispanic consumers.