Presentations
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Edmunds.com Leverages Consumer Insights to Innovate
Edmunds.com shared how consumer insights drove service innovation in the online car shopping category, fostering one-to-one customer interactions, a unique value proposition and the opportunity to increase brand awareness through a multi-channel approach.
Microsoft Windows 8
Kris Bergen, senior user experience lead, Microsoft, demonstrated Microsoft's new advertising opportunities within the Windows 8 app ecosystem.
The Power of Second Screen
Evan Krauss, EVP, global advertising sales, Shazam, shared how the brand is connecting TVs with smartphones, allowing a 30-second commercial to become a three-minute engagement on your phone.
Your Music, Your Choice...and Much More
Universal Music Group Distribution and Macerich shared a case study on how renowned record labels and recording artists are leveraging the consumer insights from the shopping center customer base to create awareness for up-and-coming artists, drive sales of new releases and create buzz in the marketplace.
Connecting with the LGBT Community
Scott Creighton, global vice president of marketing excellence, Johnson & Johnson, Kenneth Harley, integrated marketing communications associate manager — multicultural, Allstate Insurance Company, and Christopher Warmanen, SVP, creative director, Leo Burnett, shared insights on how to build meaningful connections with the lesbian, gay, bisexual, and transgender (LGBT) community.
Black Still Matters in Marketing: Why Increasing Your Cultural IQ is Critical to Your Company and Your Brand
Pepper Miller, president, The Hunter-Miller Group, author, Black (Still) Matters in Marketing, provided insights to marketers on how they should be approaching black audiences both professionally and personally.
Kellogg: Winning with a Total Market Strategy
Bob Liodice, president and CEO, ANA, interviewed Brad Davidson, president, Kellogg North America, Kellogg Company, about how Kellogg developed a marketing solution to regain share in the U.S. Hispanic market.
comScore Reveals the Branding Impact of Social Media
Andrew Lipsman, VP of industry insights, comScore, shared insights from comScore’s recent “Power of Like II” study, which evaluated the branding impact of social media.
So, You’re a Social Brand. Congratulations. Now What?
Mark Fallows, executive creative director; Kandace Hudspeth, executive strategy partner; and Sharon Panelo, digital strategist, McCann Worldgroup, discussed three trends radically changing the way people and brands create and consume content.
The Social Olympics: Social TV Insights and Analytics
Anjali Midha, VP of insights and analytics, and Tom Thai, VP of marketing, Bluefin Labs, shared social TV analytics for the London Olympics and Olympic advertisers.
Adobe: Demand Creation Generation Strategies for B-to-B
Scott Harris, director, enterprise campaign and demand marketing at Adobe Systems, discussed how Adobe has successfully grown its enterprise business through using its own digital marketing solutions combined with focused strategies for sales and marketing alignment.
Domtar Case Study: Relaunching a Brand, Crushing Convention
Kathy Wholley, director of advertising & communications, Domtar Fine Paper, and Matt Ferguson, managing partner, Eric Mower & Associates, discussed how Domtar, a global leader in office paper, transformed a commodity into brand value and created brand demand and differentiation
Effie Report 2012: Drivers of Marketing Effectiveness
Ann Green, senior partner, client solutions, and Phillip Herr, SVP, corporate intelligence, Millward Brown, discussed Millward Brown’s study of 2012 Effie Award finalists and winners.
The New York Times 2012 Cross-Platform News Study
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
Wall Street's View of Madison Avenue: What's Ahead in 2013
Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.
Effie Report 2012: Drivers of Marketing Effectiveness
Ann Green, senior partner, client solutions, and Phillip Herr, SVP, corporate intelligence, Millward Brown, discussed Millward Brown’s study of 2012 Effie Award finalists and winners.
Social Media Best Practices
Gemma Craven, executive vice president, NY group director, Social@Ogilvy, discussed how brands can incorporate social into their day-to-day businesses.
Vanguard's Approach to Measurement and Quantifying ROI
Michael Ma, head of retail advertising and prospect marketing, Vanguard, and Steve McCall, partner/director of client services, kbs+, discussed how Vanguard’s non-profit status impacts the brand’s advertising messaging.
How Allstate Leverages Big Data
Keary Phillips, senior Internet marketing program manager, Allstate, and George John, CEO, Rocket Fuel, discussed how they are leveraging big data to successfully build the Allstate brand.
How Managing Big Data Can Equal Big Profits
Scott Howe, CEO and president, Acxiom Corporation, discussed how companies are managing “big data” and using it to increase profits.
