Presentations

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Leveraging Smarter TV Advertising to Drive Purchases

In this webinar presentation, attendees discovered top ways to use data and targeting to drive greater results for your TV advertising.

SACVB: Leveraging Innovation and Social Media

In this presentation, Andrés Muñoz, VP of marketing and communications at the San Antonio Convention and Visitors Bureau, shared how an integrated social campaign was able to increase awareness of the diversity of attractions the city had to offer while also collecting thousands of user-generated images and stories to use in marketing initiatives.

USAA: Transforming Acquisition and Retention through Mobile Marketing

In this presentation, learn how the financial services provider to the U.S. military and their families is transforming the way it sells, services, and markets on mobile.

With the AT&T Center, Innovation Is Part of the Overall Experience

In this presentation, the Spurs Sports & Entertainment explained how they touch customers and how it extends beyond the events and games.

Advertising Health

The health and wellness marketplace is booming,and the legal landscape is changing. This session will examine the latest issues surrounding the marketing of health and wellness to consumers, including regulatory and self-regulatory approaches to claim substantiation and “competent and reliable” scientific evidence.

It's All in the Game: Legal Challenges in the World of Gaming

Complex media integration, children’s issues, behavioral tracking, privacy, and many other challenges combine with game technology that changes continuously to make the gaming industry a legal regulatory frontier. In this session, industry experts will offer their perspectives and leave time for lively audience engagement.

Social on Mobile

Advertisers face unique issues in connection with their presence in social media. This session will explore how advertisers are dealing with issues in the mobile environment.

The Gathering Data Security Storm: Is the Government Helping?

Major hacking attacks and data breaches are daily news, undermining consumer confidence even as we move to a cashless, digital economy. The FTC and CFPB are attempting to punish victims of such hack attacks in an effort to enforce reasonable standards of security, but are they helping or hindering the effort? This session will bring together experts to discuss the landscape.

The Internet of Things: Possibilities and Problems

The emerging market of connected devices — a/k/a the "Internet of Things" — encompasses a vast array of products and equipment used by consumers every day. It is easy to imagine how interconnected devices might be used to collect data useful to advertisers and deliver marketing messages, but beware: this data can be fraught with privacy and security landmines.

The Perilous Path to Global Reach

A panel of lawyers from around the globe will discuss the complicated quilt of national and local regulations and sensitivities regarding digital communications.

When Worlds Collide: Old Ethics and Social Media

This session will explore what's allowed and prohibited on social media under the rules of professional conduct. It's murkier than you might "like."

Honda Creates Digital Campaign For Multicultural Millennials

This session discussed the decision making process behind the campaign, why Nick Cannon was selected as the celebrity spokesperson, how the various components of the campaign were chosen and utilized, and share campaign metrics in terms of success in targeting specific cultural groups.

Kaiser Permanente Connects With Latinos in a Complex Healthcare Market

In this session, attendees heard how Kaiser Permanente, the nation's largest nonprofit health plan, navigated these issues and was able to engage Spanish speaking Latinos.

TED 2014: What Marketers Need To Know

This webinar not only covered some of tremendous sessions at the conference but also the hallway conversations, and sidebars that enhance an already impressive agenda.

Kimberly-Clark Takes Programmatic Buying In-House

In this presentation, Kimberly-Clark discussed how it has increased its investment in programmatic buying, and is handling much of this activity in-house in partnership with its media agency.

The Advertiser Perspective on the Hottest Media Issues

In this presentation, the joint ANA/Forrester Research survey that asked national advertisers about their attitudes towards the hottest media issues of the moment was discussed.

American Licorice Finds Its Sweet Spot with Earned Reach

In this presentation, American Licorice shared how its brands are triggering engagement with very limited budgets.

ANA Opening Keynote: The Media Industry Must Change

Bob Liodice, ANA president and CEO, presented at the 2014 ANA Media Leadership Conference.

GroupM: Stronger Together

In this presentation, GroupM Interaction shared examples of how clients and agencies combined have been stronger than clients working on their own.

MasterCard: Leveraging Media to Connect to Consumers

In this presentation, learn how MasterCard is working toward increasing value by driving deeper consumer engagement and action to their media investment.

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