This session will explore what's allowed and prohibited on social media under the rules of professional conduct. It's murkier than you might "like."
This session discussed the decision making process behind the campaign, why Nick Cannon was selected as the celebrity spokesperson, how the various components of the campaign were chosen and utilized, and share campaign metrics in terms of success in targeting specific cultural groups.
In this session, attendees heard how Kaiser Permanente, the nation's largest nonprofit health plan, navigated these issues and was able to engage Spanish speaking Latinos.
This webinar not only covered some of tremendous sessions at the conference but also the hallway conversations, and sidebars that enhance an already impressive agenda.
In this presentation, Kimberly-Clark discussed how it has increased its investment in programmatic buying, and is handling much of this activity in-house in partnership with its media agency.
In this presentation, the joint ANA/Forrester Research survey that asked national advertisers about their attitudes towards the hottest media issues of the moment was discussed.
In this presentation, American Licorice shared how its brands are triggering engagement with very limited budgets.
Bob Liodice, ANA president and CEO, presented at the 2014 ANA Media Leadership Conference.
In this presentation, GroupM Interaction shared examples of how clients and agencies combined have been stronger than clients working on their own.
In this presentation, learn how MasterCard is working toward increasing value by driving deeper consumer engagement and action to their media investment.
In this presentation, the Kellogg Company shared how it has taken the learning from this initiative to increase the viewability of its digital advertising and dramatically increase ROI.
In this presentation, Xerox shared the brand's essential guidelines for content marketing.
In this presentation, Eric Fischer, Director of Media, Sponsorship, and Media Analytics at Lifelock shared best practices of how LifeLock is improving the effectiveness of its television media investments and proving ROI.
In this webinar presentation, there was a discussion about the increased importance of interactive and non-traditional off-line channels in delivering real value.
In this presentation, Florian Gmeiner, head of marketing for the Americas at Lufthansa Group, and Sharon Napier, chief executive officer of Partners + Napier, shared how Lufthansa built a customized global agency network and how the member agencies work together to achieve a common goal.
In this webinar presentation, Mashable, the voice of digital culture for the Connected Generation, chronicled the best things to come out of SXSW 2014, a showcase of the best ideas in digital.
In this presentation, Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.
In this session, Ben Long, Vice President - Strategic Alliances Technology & Innovation Lead, North America - Live Nation Network shared a colorful case study of a recent global marketing & media campaign between one of the world's largest communication platforms, Skype and the world's most powerful celebrity, Lady Gaga. This session featured how they tackle cross-platform media programs, including reach and frequency, measurement, results, lessons learned, and key takeaways for fellow marketers.
In this webinar attendees learned how CMOs, CEOs and other marketing leaders can align their strategy, structure, and capabilities to build their brands and generate growth in the years ahead.
Find out how Hillshire Brands feels it's critical to have an inseparable link between a company’s marketing and innovation efforts. Also hear the detailed process that Hillshire Brands is introducing to ensure its stable of iconic brands continue to evolve and grow.