In this presentation, PostAds Group provided a point of view on how 2013 industry events are impacting the TV/Digital Post-Production & Ad Distribution industry: the Omnicom-Publicis merger, Deluxe-Hogarth-Zonza, Extreme Reach Acquiring DG and Comcast-Mediaocean are among the newly formed entities offering new global technology platforms that every advertiser should be aware of in the coming year.
In this presentation, Harold Geller discussed Ad-ID, its collaboration with Adobe on digital ad slate for XMP, as well as an update on the MXF Commercial Delivery specification (AS-12).
In this session, Cindy Neumann, Senior Director, Consumer Insights Advanced Analytics– ConAgra Foods,Heather Dumford, Media Director, Global Marketing – ConAgra Foods, and Tammy Vance, Senior Director - comScore presented ConAgra's approach for using ad and audience delivery validation insights, including viewability data, to drive decision-making and generate a strong ROI in their digital efforts.
In this session, Marla Skiko, Executive Vice President, Director - Digital Innovation at Starcom MediaVest Multicultural shared the US Hispanic Social opportunity and how marketers can capitalize on this opportunity to connect brands to this robust group of socializers.
In this session, attendees learned how an innovative partnership with Epiphone/Gibson and Guitar Center helped "Rocksmith" find its audience and revive the genre.
In this presentation, Google discussed the B2B brand propositions and how the evolution is moving toward a value-focused platform...from connecting emotionally, which connections drive purchase intent, and the power of digital touch points in driving emotional connections.
In this session, John Huffman of the United Stated Postal Services discussed how the USPS used insights to build on a solid foundation of service and operational excellence.
How Real Emotional Engagement Can Be Measured and How Your Brand Can Leverage These Predictive Insights
In this session, Dr. Robert Passikoff of Brand Keys presented how real emotional engagement can be measured, and examples of in-market applications showing how your brand can leverage these predictive insights.
In this session, attendees heard the inside story on this comprehensive 360-degree program that resulted in exceeding sales goal by more than 47 percent.
In this session, Columbia Records deconstructed the millennial consumer by trying to address issues such as: how to talk to this consumer more effectively, how different kinds of music talks to different segments within the millennial population and how different segments of music fans (fanatics versus casuals) respond to brand messages.
In this session, attendees learned about new national research that identifies the 6 consumer behaviors that define a loop-like model, along with purchase paths that vary significantly by category.
In this webinar presentation, learn what it takes to get your video watched, the motivations and devices that are driving online video growth, why social is so important, and how the age of online video is transforming our relationship with television.
In this session, Dan Infanti (SVP) and Abby Cohn (VP) of the Marketing and Advertising Group at CIT presented a B2B case study on their innovative "Portmanteau" marketing campaign that clearly differentiates CIT from other commercial banks.
In this session, Deloitte presented two campaign case studies that leveraged social media to make an impact at the 2013 HIMSS Conference and during National Health IT Week.
In this session, Ivy Esquero, Market Research - Microsoft Advertising unveiled Microsoft's Cross Screen Engagement Study which shed light on how marketers can provide flexible, portable, engaging content that will resonate across devices.
In this session, the ANA's Marketing Knowledge Center provided an update on these toolkits, how your team can access them, and conducted a live demonstration with Q&A.
In this presentation, Iron Mountain discussed how the brand created a platform to unify campaigns across channels.
In this presentation, John Dailey and Kevin Paradis of Scripps Networks shared the challenges faced in delivering 360-degree marketing integration to two of Scripps Networks' top advertisers.
In this session, attendees reviewed seven opportunities that in-house agencies are encouraged to seize to advance their teams and increase their contributions to the businesses they support.
In this session attendees heard how this group rose to the occasion in order to facilitate communications, as well as some of their award winning achievements.