In this presentation, Sirona Dental and its agency Eric Mower & Associates crafted an award-winning integrated marketing campaign that included print, email, online rich media, video, social media, promotions, and an interactive software simulator.
In this webinar presentation, attendees learned about the digital, social, and mobile trends that data will both answer and require for marketing success.
In this presentation, Dr. Lawrence Cesnik, U.S. lead for Global Customer Insights at LifeScan, Inc., shared how internal collaboration helped to launch an efficient, actionable strategic messaging study.
In this session, attendees learned about insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.
In this session, we explored how native advertising can be a powerful tool for marketers and a welcome revenue stream for publishers when executed responsibly.
In this presentation, Jim Marsh, social media director at HBO, and Josh Lenze, account director at 360i, shared the compelling and groundbreaking campaign that generated nearly 800 million total earned media impressions and one million total engagements across platforms.
In this presentation, Michael Greene, director of research at Audience Science and leading industry expert, shared some key trends and hot topics in digital marketing, such as programmatic buying, agency trading desks, and digital data management.
In this webinar presentation, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.
In this presentation, Ben Blakesley, author of Get Social, provided best practices for having better customer service interactions online.
In this presentation, Elaine Lawson, vice president of U.S. digital marketing at MasterCard Worldwide, discussed how MasterCard leveraged digital and social media channels to #DoGood in support of the company’s partnership with Stand Up to Cancer.
In this presentation, Kristin Fassler, director of marketing at the Ballantine Bantam Dell division of Random House, discussed best practices for promoting marketing messages on social media while ensuring that brand identity remains authentic.
In this session, attendees learned how Big Mac reestablished relevancy with the most sought-after demographic today.
In this presentation, Joanna O’Connell, director of research at AdExchanger, shared a brief history lesson on the rise of programmatic media buying, and took a look at the current state of the programmatic process across display, video, and paid and social media.
This webinar presentation explored the opportunities for marketers to drive growth or reduce costs for their organizations through the developing technology trend.
ANA and Nielsen joined forces on insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.
In this presentation, Kelly Colbert, staff vice president of advertising and social media at WellPoint, and Zach Newcomb, senior vice president of client partnership and strategy at ROKKAN, shared how WellPoint launched a digital and social content strategy to educate consumers about the changing health insurance landscape.
In this presentation, Jim Scott, founder and managing partner of mono, shared how Lucy Activewear created an interactive, celebratory experiential campaign designed to be shared on social.
In this presentation, Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.
In this presentation, Marshall Lauck, chief operating officer at J. Walter Thompson, and Lt. Col. Ralph Hernandez, assistant chief of staff for advertising at the United States Marine Corps, shared how the Marines built a comprehensive framework of training and guidance to ensure a unified brand on social media.
In this presentation, Raj Rao, vice president of global eTransformation at 3M, and Joe Rohrlich, vice president of client success at Bazaarvoice, discussed the world-class marketing tools 3M is deploying for SEO, marketing automation, buyers’ reviews, responsive design, and dynamic content personalization, and how these are allowing faster response to empowered customers.