Presentations

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SAG-AFTRA Commercials Contract: Common Myths and Mistakes

This webinar presentation covered a few of the common mistakes advertisers and agencies make when producing under the SAG-AFTRA Commercials Contract.

How Procurement Executives Can Help Manage Marketing Spend

In this webinar presentation, Steven Wales, chief operating officer of Decideware, along with a client member of the ANA, discussed the five key stages in the lifecycle that marketers have with their agencies and how you can apply techniques and tools to generate an efficient return on your marketing investment.

Benjamin Moore Uses Content to Connect with Audience Segments

In this presentation, David Melancon, executive vice president and chief marketing officer at Benjamin Moore & Company, and Matt Williams, chief executive officer of the Martin Agency, shared key learnings from two campaigns which leveraged video content and social media.

Brand as Publisher

In this presentation, Helen Loh, vice president of content and digital strategy at Charles Schwab, and Tami Dorsey, editorial director of Charles Schwab, shared key learnings on building brand affinity through a content marketing program built across owned, paid, and social channels.

Ebiquity, on How to Enhance Your Media Value

In this presentation, PJ Leary, CEO of Ebiquity, discussed why marketers incorporate media audits into their advertising protocols, what organizational obstacles they confront and overcome, and how they are able to use the results to drive performance improvements.

How Adobe Helps Marketers and Its Own Brand with CMO.com

In this presentation, Dan Berthiaume, principal of CMO Communications at Adobe, shared how Adobe is using CMO.com to strengthen its brand, and best practices for getting the most out of content marketing.

Intel Develops a Branded Content Formula to Ensure Repeated Success

In this presentation, Billie Goldman, partner marketing at Intel Corporation, shared Intel’s content marketing approach and key learnings from launching award-winning branded video content that went viral, engaged target consumers, and drove results.

Leveraging Digital Data For Growth

In this webinar, attendees learned how this balance begins with analyzing internal and external data to get a clear picture of the individual customer and all of his or her interactions with the brand.

Mirror, Mirror, on the Wall, Who Is the Best Agency of Them All?

In this presentation, Avi Dan, founder and CEO of Avidan Strategies LLC, discussed which qualities make a great agency and which ones were on the radar of top CMOs.

The Content Marketing Imperative: Beyond the Buzz and Into Reality

In this presentation, Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.

Marketing Procurement – Building A Relationship With Marketing And Other Centralized Services

In this session, AIG discussed the importance of having that open line of communications and building the right relationships with marketing and other internal resouces, in order to evolve to a successful joint partnership.

Music To A Millennial's Ear

In this session, Elliot Lum, Vice President – Columbia Records shared the findings of how music, digital music in particular, can drive business results.

Optimizing Integrated Multi-Screen Campaigns

In this session, attendees learned about how ANA and Nielsen joined forces on insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

Social Activation In Financial Services: From Awareness To Acquisition To Engagement

In this session, Jennifer Larson, Vice President, Senior Manager, U.S. Advertising - BMO Harris Bank shared their social media journey and how they activate at each customer lifecycle phase from awareness to acquisition to brand engagement.

What Do Marketing Procurement Professionals Need to Know About Scaling Social Media?

In this presentation, Peter Friedman, chairman and CEO of LiveWorld, discussed what procurement professionals need to know about scaling social media.

How to Eliminate Duplication and Optimize Digital Storage Efficiency

This case study discussed how a client side marketer tamed the digital beast and brought their digital assets under control with the Zonza solution.

Insights from Cisco’s Digital Shopping Behavior Study

In this presentation, Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.

Maximizing Video Production Spend: Influencers and Crowdsourcing

In this presentation, Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Shopper Marketing for the New American Consumer

In this presentation, Laura I. Puente, director of strategic marketing at ConAgra Foods, and Leslie Lee, director of shopper marketing at ConAgra Foods, shared shopper marketing insights, strategies, and successful executions.

TV/Digital Post-Production and Ad Distribution: 2014 Industry Outlook

In this presentation, John Lipuma, CEO of PostAds Group, discussed how many of the newly formed advertising entities could affect the marketing landscape in 2014.

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