Presentations
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
ANA Member "Social Snack Pack:" City of Hope
In this session, Kelly Sullivan, Assistant Director, Marketing - City of Hope shared how her company approaches social within their organization.
ANA Member Social Snack Pack: Petco
Kat Smith, director, social media and commerce at Petco, discussed their social media video program.
ANA Member Social Snack Pack: Social Selling: City National Bank
Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.
Herbalife and LA Galaxy Get Social
Scott Carlis, vice president, digital and social media at AEG Global Partnerships, discussed The 3rd Kit Contest, a recent social media campaign undertaken in partnership with Herbalife, their corporate sponsor.
Amtrak: Making Travel More Rewarding for All
Julia Quinn, director, social media at Amtrak, discussed how Amtrak’s digital and social media strategy connects to customers at all lifecycle touch points.
Johns Hopkins: Connecting People With the Promise of Medicine
Stacy Poliseo, Internet marketing manager at Johns Hopkins Medicine, and Aaron Watkins, director, Internet strategy at Johns Hopkins Medicine, discussed how embracing digital and social technologies has enabled them to connect with people around the world and demonstrate the promise of medicine.
Life on the Frontlines of Digital Disruption
Forrester shared key examples of digitally disruptive trends and the lessons marketers can use when it comes to digital marketing today.
Making Celebrities Work for You
Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.
Under Armour: How to Create Social Franchises and Level the Advertising Playground
Dan Mecchi, director, digital media, Under Armour, and Steve Red, chief creative officer, Red Tettemer + Partners, discussed how Under Armour leveraged social franchises instead of traditional ad campaigns to build their brand.
The Journey to Integrated Agency Lifecycle Management Through Agency Evaluation and Scope-of-Work
In this webinar, Richard Benyon, CEO of Decideware, and Steven Wales, business development director at Decideware, along with a client partner, presented a model for a comprehensive, structured agency evaluation case study.
Logitech Agency Relations Case Study
Ricardo Quintero, senior global brand manager at Logitech, and Jason Reigel, senior marketing procurement manager at Logitech, discussed how Logitech produces creative videos in a structured environment, and shared a webcam campaign case study.
Madam: New Approach to Agency Search Consultancy Model
Michael Lee, former executive creative director at Euro RSCG and founder of Madam; Don Hogle, former managing director and senior strategist at Euro RSCG and consultant at Madam; and Becky Saeger, marketing strategist and advisor and former chief marketing officer at Charles Schwab, shared a new and unconventional approach to agency searches that minimizes the major pain points of expense, process, and time that typically occur in agency searches with the elimination of the RFI process.
Marketing 2020 - Organizing Social for Growth
In this session, Stef Gans, Chief Executive Officer– Effective Brands provided ANA Agency Relations, West Coast Chapter Committee members an overview of the Marketing 2020- Organizing for Growth study's objective and conducted a roundtable discussion for members to provide key input.
Precision Marketing + Big Data = Lower Costs, Higher ROI
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data
Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.
10 Steps to Ad Production Efficiencies
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
Marketing 2020 - Organizing Social for Growth
In this session, Stef Gans, DEO of EffectiveBrands provided ANA Social Media Committee members with an overview of the study's objective and conduct a roundtable discussion for members to provide key input.
Social Media Measurement Industry Standards Update
In this session, the Media Rating Council explained their role in the industry, recent social media measurement standard setting activities and potential opportunities for ANA Social Media Committee members to get involved.
The Real Role of Social Media
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
