Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
In this session, Kelly Sullivan, Assistant Director, Marketing - City of Hope shared how her company approaches social within their organization.
Kat Smith, director, social media and commerce at Petco, discussed their social media video program.
Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.
Scott Carlis, vice president, digital and social media at AEG Global Partnerships, discussed The 3rd Kit Contest, a recent social media campaign undertaken in partnership with Herbalife, their corporate sponsor.
Julia Quinn, director, social media at Amtrak, discussed how Amtrak’s digital and social media strategy connects to customers at all lifecycle touch points.
Stacy Poliseo, Internet marketing manager at Johns Hopkins Medicine, and Aaron Watkins, director, Internet strategy at Johns Hopkins Medicine, discussed how embracing digital and social technologies has enabled them to connect with people around the world and demonstrate the promise of medicine.
Forrester shared key examples of digitally disruptive trends and the lessons marketers can use when it comes to digital marketing today.
Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.
Dan Mecchi, director, digital media, Under Armour, and Steve Red, chief creative officer, Red Tettemer + Partners, discussed how Under Armour leveraged social franchises instead of traditional ad campaigns to build their brand.
In this webinar, Richard Benyon, CEO of Decideware, and Steven Wales, business development director at Decideware, along with a client partner, presented a model for a comprehensive, structured agency evaluation case study.
Ricardo Quintero, senior global brand manager at Logitech, and Jason Reigel, senior marketing procurement manager at Logitech, discussed how Logitech produces creative videos in a structured environment, and shared a webcam campaign case study.
Michael Lee, former executive creative director at Euro RSCG and founder of Madam; Don Hogle, former managing director and senior strategist at Euro RSCG and consultant at Madam; and Becky Saeger, marketing strategist and advisor and former chief marketing officer at Charles Schwab, shared a new and unconventional approach to agency searches that minimizes the major pain points of expense, process, and time that typically occur in agency searches with the elimination of the RFI process.
In this session, Stef Gans, Chief Executive Officer– Effective Brands provided ANA Agency Relations, West Coast Chapter Committee members an overview of the Marketing 2020- Organizing for Growth study's objective and conducted a roundtable discussion for members to provide key input.
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data
Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
In this session, Stef Gans, DEO of EffectiveBrands provided ANA Social Media Committee members with an overview of the study's objective and conduct a roundtable discussion for members to provide key input.
In this session, the Media Rating Council explained their role in the industry, recent social media measurement standard setting activities and potential opportunities for ANA Social Media Committee members to get involved.
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.