Presentations

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GroupM: Stronger Together

In this presentation, GroupM Interaction shared examples of how clients and agencies combined have been stronger than clients working on their own.

MasterCard: Leveraging Media to Connect to Consumers

In this presentation, learn how MasterCard is working toward increasing value by driving deeper consumer engagement and action to their media investment.

New Currency for Digital Advertising

In this presentation, the Kellogg Company shared how it has taken the learning from this initiative to increase the viewability of its digital advertising and dramatically increase ROI.

Measuring ROI of TV Advertising

In this presentation, Eric Fischer, Director of Media, Sponsorship, and Media Analytics at Lifelock shared best practices of how LifeLock is improving the effectiveness of its television media investments and proving ROI.

Specialized Agencies: Taming the Wild West

In this webinar presentation, there was a discussion about the increased importance of interactive and non-traditional off-line channels in delivering real value.

Lufthansa: Building a Global Brand with Local Relevance

In this presentation, Florian Gmeiner, head of marketing for the Americas at Lufthansa Group, and Sharon Napier, chief executive officer of Partners + Napier, shared how Lufthansa built a customized global agency network and how the member agencies work together to achieve a common goal.

SXSW 2014: What Marketers Need to Know

In this webinar presentation, Mashable, the voice of digital culture for the Connected Generation, chronicled the best things to come out of SXSW 2014, a showcase of the best ideas in digital.

Demystifying Programmatic Buying

In this presentation, Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.

Live Nation Cross-Platform Media Case Study

In this presentation, Ben Long, vice president of strategic alliances and technology and innovation lead for North America at Live Nation Network, shared a global, cross-platform media and marketing campaign case study.

Marketing2020 - Organizing for Growth

In this webinar attendees learned how CMOs, CEOs and other marketing leaders can align their strategy, structure, and capabilities to build their brands and generate growth in the years ahead.

Hillshire Brands: Where Innovation and Marketing are Breathing Life into New Brands

Find out how Hillshire Brands feels it's critical to have an inseparable link between a company’s marketing and innovation efforts. Also hear the detailed process that Hillshire Brands is introducing to ensure its stable of iconic brands continue to evolve and grow.

SAG-AFTRA Commercials Contract: Common Myths and Mistakes

In this webinar presentation, Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.

How Procurement Executives Can Help Manage Marketing Spend

In this webinar presentation, Steven Wales, chief operating officer of Decideware, along with a client member of the ANA, discussed the five key stages in the lifecycle that marketers have with their agencies and how you can apply techniques and tools to generate an efficient return on your marketing investment.

Benjamin Moore Uses Content to Connect with Audience Segments

In this presentation, David Melancon, executive vice president and chief marketing officer at Benjamin Moore & Company, and Matt Williams, chief executive officer of the Martin Agency, shared key learnings from two campaigns which leveraged video content and social media.

Brand as Publisher

In this presentation, Helen Loh, vice president of content and digital strategy at Charles Schwab, and Tami Dorsey, editorial director of Charles Schwab, shared key learnings on building brand affinity through a content marketing program built across owned, paid, and social channels.

Driving Digital Experience Productivity

In this presentation, David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

Ebiquity, on How to Enhance Your Media Value

In this presentation, PJ Leary, CEO of Ebiquity, discussed why marketers incorporate media audits into their advertising protocols, what organizational obstacles they confront and overcome, and how they are able to use the results to drive performance improvements.

How Adobe Helps Marketers and Its Own Brand with CMO.com

In this presentation, Dan Berthiaume, principal of CMO Communications at Adobe, shared how Adobe is using CMO.com to strengthen its brand, and best practices for getting the most out of content marketing.

Intel Develops a Branded Content Formula to Ensure Repeated Success

In this presentation, Billie Goldman, partner marketing at Intel Corporation, shared Intel’s content marketing approach and key learnings from launching award-winning branded video content that went viral, engaged target consumers, and drove results.

Mirror, Mirror, on the Wall, Who Is the Best Agency of Them All?

In this presentation, Avi Dan, founder and CEO of Avidan Strategies LLC, discussed which qualities make a great agency and which ones were on the radar of top CMOs.

<< 1234567 >>  Last (99)

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