Presentations
Vanguard and Social Media
Ben Blakesley, social media specialist at Vanguard Group Inc., and Eric Haberacker, marketing manager at Vanguard Group Inc., discussed how the Vanguard Group approaches social organization within their company, as well as how content is created and reviewed, and how their team operates.
Zep: Building an Effective Social Strategy With Limited Resources
Mari Hayes, vice president, strategic marketing at Zep Inc., discussed how her company builds effective social media strategies on limited resources.
Addressing Ad-Supported Online Piracy: The ANA/4A's Best Practices (Almost) One Year Later
In May 2012, the ANA and 4A’s issued a Joint Statement of Best Practices regarding affirmative steps advertisers and agencies should take to avoid inadvertent ad support for Internet sites that are primarily engaged in facilitating intellectual property theft. A panel will discuss these best practices and how they’ve been implemented.
Bridging the Legal Communication Gap
In this session, we will review and discuss examples of "what shouldn't have been done" and one agency’s efforts to bridge the legal education and communication gap through a very powerful tool - creativity.
COPPA: What the Newly Revised Rule Will Mean for Kids Marketing and Beyond
This session will address seven of the most salient changes to the Children's Online Privacy Protection Act (COPPA) Rule — including the new strict liability standard for operators, the new notice provisions, and the revised treatment of cookies and other “persistent identifiers.”
ICANN Top Level Domains
New top level domains (TLDs) from ICANN’s vast expansion of the TLD program are expected to be active in just a few short months. Hear the latest on the attempts push for additional protections for brand names and trademarks.
Intellectual Property Rights in the Digital Age
This presentation will explore the legal and business risks when companies use social media. Topics include social media architecture, permissions, rights of publicity, and fair use.
Legal Issues of Social Media — Case Studies from the World of Cinema
This panel will use examples taken from mobile and social media campaigns for popular films to illustrate key legal issues that affect how these campaigns are structured and activated by the studios.
Luncheon Keynote with Fadi Chehadé
Fadi Chehadé, president and chief executive officer of ICANN, presented information for rights holders regarding ICANN's new gTLD program.
The Future of Claim Substantiation After POM Wonderful
A former Director of the Bureau of Consumer Protection and an ANA member will discuss questions surrounding an FTC ruling on POM Wonderful and give both encouraging and discouraging news about the future of advertising law at the FTC.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
The Wide World of Sports Sponsorship and Brand Promotion
Professor Michael McCann, Director, Sports & Entertainment Law Institute, University of New Hampshire School of Law; Kathryn Barrett Park, Senior Counsel, Advertising and Brand Management, General Electric Company; Michael Kuh, Counsel, Latham & Watkins LLP; Christopher Sloan, Assistant Vice President & Senior Corporate Counsel, Liberty Mutual Insurance Company, discussed sports sponsorship and brand promotion.
Address Collection, Data Protection and Advertising (Global Advertising Lawyers Alliance Panel)
As the European Union is working on a replacement of the 1995 EU Data Protection Directive and other countries are enacting and enforcing data protection and privacy regulations this panel from four countries will provide a short overview of the different legal challenges you might face when using personal data for advertising purposes.
Buying the Bridge: Beating Patent Trolls at Their Own Game
Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yue, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of Non-Practicing Entities (NPEs) to arbitrage patents that could be asserted against advertisers and agencies.
Have Women in Advertising Really Come a Long Way, Baby?
Despite increasing cracks in the glass ceiling in Washington and in boardrooms across the globe, the images of women in advertising have not exactly "come a long way, baby." This panel will tackle this issue from a global perspective for a thought-provoking and eye-opening discussion.
Private and Secure: New Expectations for Marketers and Their Counsel
The concern over data privacy has been joined by a new focus on digital security. Corporate board members and general counsel now rank data protection at the top of their list of worries, and panel of industry leaders will discuss the issue.
SAG-AFTRA: One Union, One Industry
Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.
Seven Mail Myths
Betty Su, executive director, brand marketing at United States Postal Service, and Carolyn Goodman, president and CEO of Goodman Marketing, debunked seven myths about mail and shared best-in-class case studies of how brands are using direct marketing.
Ten Minute Solutions to Five of Your Biggest Problems
Leading lawyers Felix Hofer, Founding Partner, Hofer Lösch Torricelli; Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC; Ron Urbach, Chairman and Co-Chair, Advertising, Marketing & Promotions Practice Group, Davis & Gilbert LLP; Larry Weinstein, Partner, Proskauer Rose LLP; John Hendrickson, Principal, Manhattan Advertising & Media Law, Inc., provided solutions to some issues keeping corporate counsel awake at night.
The Integrated Organization and New Integrated Campaign at Plantronics
Plantronics, a global leader in personal audio communications for businesses and consumers, created its integrated marketing organization almost three years ago and launched its latest integrated campaign this past September.
