Presentations

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The Content Marketing Imperative: Beyond the Buzz and Into Reality

In this presentation, Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.

Marketing Procurement – Building A Relationship With Marketing And Other Centralized Services

In this session, AIG discussed the importance of having that open line of communications and building the right relationships with marketing and other internal resouces, in order to evolve to a successful joint partnership.

Music To A Millennial's Ear

In this session, Elliot Lum, Vice President – Columbia Records shared the findings of how music, digital music in particular, can drive business results.

Optimizing Integrated Multi-Screen Campaigns

In this session, attendees learned about how ANA and Nielsen joined forces on insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

Social Activation In Financial Services: From Awareness To Acquisition To Engagement

In this session, Jennifer Larson, Vice President, Senior Manager, U.S. Advertising - BMO Harris Bank shared their social media journey and how they activate at each customer lifecycle phase from awareness to acquisition to brand engagement.

What Do Marketing Procurement Professionals Need to Know About Scaling Social Media?

In this presentation, Peter Friedman, chairman and CEO of LiveWorld, discussed what procurement professionals need to know about scaling social media.

How to Eliminate Duplication and Optimize Digital Storage Efficiency

This case study discussed how a client side marketer tamed the digital beast and brought their digital assets under control with the Zonza solution.

Insights from Cisco’s Digital Shopping Behavior Study

In this presentation, Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.

Maximizing Video Production Spend: Influencers and Crowdsourcing

In this presentation, Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Shopper Marketing for the New American Consumer

In this presentation, Laura I. Puente, director of strategic marketing at ConAgra Foods, and Leslie Lee, director of shopper marketing at ConAgra Foods, shared shopper marketing insights, strategies, and successful executions.

TV/Digital Post-Production and Ad Distribution: 2014 Industry Outlook

In this presentation, John Lipuma, CEO of PostAds Group, discussed how many of the newly formed advertising entities could affect the marketing landscape in 2014.

What Marketers Need To Know About DSPs (Demand-Side Platforms)

In this webinar presentation, attendees learned more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

An Industry Expert Shares How to Create Long-Lasting Customer Interactions in Social Media

In this presentation, Ben Blakesley, author of Get Social: A Practical Guide to Using Social Media for Business, shared how to create social strategies and content, manage socially enabled marketing campaigns, implement channel management processes, and form relationships with current and prospective clients via social channels.

Cross-Cultural Marketing within Total Market

In this presentations, there was a discussion regarding cross-cultural marketing within total market.

Microsoft Social Media Trends 2014 on Niche Markets

In this presentation, Ivy Esquero, global consumer insights manager at Microsoft, shared how marketers can ultimately harness the power of niche networks to drive engagement with their brands.

Nissan Celebrates Social Media Innovation

In this presentation, Erich Marx, director, website and social media marketing at Nissan North America, Inc. unveiled how the brand seamlessly integrated social media into its marketing strategy.

How to Save Money Within the Advertising Production Budget

In this presentation, Valerie Light, manager, broadcast production at Verizon, and Mike Kolko, director of production tax incentive division at CAPS Payroll, shared their insights on how brands can save money and increase value through decoupling and state production tax incentives.

2014 ANA Brand Masters Conference: Key Takeaways

Check out these key takeaways from the 2014 ANA Brand Masters Conference.

2014 ANA Brand Masters Conference: Opening Remarks

In this presentation, review opening remarks from Bob Liodice, President and Chief Executive Officer of the ANA, at the 2014 ANA Brand Masters Conference.

Honda’s Comeback Story

In this presentation, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

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