In this presentation, Nationwide's marketing procurement lead and agency relations partner co-presented best practices, potential pitfalls, and methods for using a highly consultative approach to achieve its objectives.
In this presentation, Brad Hannah, senior vice president and CPG group practice leader at Barkley, and Kent McCuddin, director of marketing at Wells Enterprises, Inc., demonstrated how partner agency integration achieved growth for the Blue Bunny challenger brand.
In this session, attendees discovered powerful new research, fascinating examples, and practical advice to illustrate how any company can thrive in the "Relationship Era".
In this session, Jennifer L. Woods, director of national sales and business development at New Futuro, shared key insights and metrics on how discount grocery chain ALDI, Inc. leveraged New Futuro’s education platform to reach Latino Millennials as a gateway to Latino families.
In this webinar presentation, attendees learned how brands are empowered like never before to find the customers who really matter.
In this presentation, Jordan Williams, director of marketing at Keystone Resort, and Marc Landsberg, founder and CEO of socialdeviant, discussed transforming the resort’s marketing strategy by integrating content, social media, and the traditional media mix.
In this presentation, Anna Eschenburg, community manager at Salesforce.com, and Julia Pacher, marketing manager at Salesforce.com, discussed the most efficient and effective ways to connect to consumers using paid and organic social media.
In this presentation, Katie Paterson, social media manager at Achievers, discussed its launch on SlideShare, the new network of choice for professionals sharing information.
In this session, industry expert Jonathan Greene, Managing Director, Mobile & Social Platforms - R/GA shared some key trends shaoing the future of mobile marketing.
In this session, the ANA's Marketing Knowledge Center provided an update on these toolkits, how your team can access them, and conducted a live demonstration with Q&A.
In this session, Colleen Sellers, Director, Allergy Franchise -McNeil Consumer Healthcare and Eric Weisberg, Executive Creative Director – J. Walter Thompson New York shared their case study and takeaways for any brand looking to maximize their mobile presence.
In this webinar presentation, attendees discovered how the TV advertising landscape is changing beyond contextual and linear TV ad buying toward advanced TV offerings like interactive overlays, data optimized TV ad buying, and interactive TV.
In this presentation, Brian J. King, global brand officer of Marriott International, Inc., revealed key insights from the point of view of Marriott, an innovative global brand leader, and shared critical new ethnographic research from Video Lives, co-created by Marriott, MEC, Tremor Video, and Sonic Rim.
In this presentation, John Anton, vice president and general manager of Ace Business Unit at the Valspar Corporation, shared how marketing innovation took Valspar from a private-label manufacturer to a leading do-it-yourself consumer paint brand in just six years.
In this presentation, Rodney Williams, senior vice president, Hennessy USA at LVMH Louis Vuitton Moët Hennessy, shared the success story of the brand’s growth and rebranding through a strategic marketing and advertising campaign aimed at Millennial minority men.
In this presentation, Seth Goldman, co-founder, president, and TeaEO of Honest Tea, Inc., shared insights and challenges in maintaining authenticity during Honest Tea’s innovative, mission-driven growth into a top-selling organic bottled tea company as part of The Coca-Cola Company.
Marketing 2020 – Organizing for Growth was initiated to focus on how marketing can best align strategy, structure, and capability to support business growth. The platform offers CEOs, CMOs, and their teams strategic frameworks, practical guidelines, and tools to increase marketing effectiveness.
In this presentation, Tony Pace, chief marketing officer of Subway Restaurants, shared examples of Subway’s integrated approach to marketing and advertising across the social media sphere.
In this presentation, Olivier François, Chief Marketing Officer of Chrysler Group LLC and Fiat Group Automobiles, encouraged marketers to align the product with the audience, moment, and culture.
In this presentation, In this presentation, the largest company on the planet remains relevant and ready to face the current challenges of the marketplace by staying agile, innovating, and putting the customers in charge.