In this presentation, Brian J. King, global brand officer of Marriott International, Inc., revealed key insights from the point of view of Marriott, an innovative global brand leader, and shared critical new ethnographic research from Video Lives, co-created by Marriott, MEC, Tremor Video, and Sonic Rim.
In this presentation, John Anton, vice president and general manager of Ace Business Unit at the Valspar Corporation, shared how marketing innovation took Valspar from a private-label manufacturer to a leading do-it-yourself consumer paint brand in just six years.
In this presentation, Rodney Williams, senior vice president, Hennessy USA at LVMH Louis Vuitton Moët Hennessy, shared the success story of the brand’s growth and rebranding through a strategic marketing and advertising campaign aimed at Millennial minority men.
In this presentation, Seth Goldman, co-founder, president, and TeaEO of Honest Tea, Inc., shared insights and challenges in maintaining authenticity during Honest Tea’s innovative, mission-driven growth into a top-selling organic bottled tea company as part of The Coca-Cola Company.
Marketing 2020 – Organizing for Growth was initiated to focus on how marketing can best align strategy, structure, and capability to support business growth. The platform offers CEOs, CMOs, and their teams strategic frameworks, practical guidelines, and tools to increase marketing effectiveness.
In this presentation, Tony Pace, chief marketing officer of Subway Restaurants, shared examples of Subway’s integrated approach to marketing and advertising across the social media sphere.
In this presentation, Olivier François, Chief Marketing Officer of Chrysler Group LLC and Fiat Group Automobiles, encouraged marketers to align the product with the audience, moment, and culture.
In this presentation, In this presentation, the largest company on the planet remains relevant and ready to face the current challenges of the marketplace by staying agile, innovating, and putting the customers in charge.
In this presentation, Beth Comstock, senior vice president and chief marketing officer at General Electric, shared insights on how to grow a brand when it’s constantly in flux — and build it to last.
In this presentation, Debra Sandler, president of Mars Chocolate, discussed how Snickers became a global brand on the strength of one universal truth: you’re just not yourself when hungry.
As seen in this presentation, Salesforce.com allowed companies to network and streamline their process of connecting meaningfully with customers.
This webinar presentation discusses how marketers are evolving to become more like publishers and are generating "Big Content."
In this presentation, Michele Schuh, Director, Media, Old Navy Marketing shared how the company leverages integrated media including digital, social, and mobile platforms within their back-to-school and fall campaigns.
In this presentation, ABSOLUT actively engaged across screens to effectively reach Millennials through the use of creative, shareable content.
In this webinar presentation, key best practices for building online communities were shared.
In this session, Pamela Brown, Digital Marketing Strategist, Johnson & Johnson shared how they utilize digital consumer insights and brand portfolio integration strategies to target their portfolio of notable brands, including Aveeno, Neutrogena, Clean & Clear, Johnson's, RoC, and Lubriderm through e-commerce, mobile marketing, and social media.
In this session, the ANA's Marketing Knowledge Center provided an update on these toolkits, how your team can access them, and conducted a live demonstration with Q&A.
In this presentation attendees heard how Bank of America implemented this challenging type of review in the very sensitive area of agency relations.
In this session, Brian Wieser shared his perspective on the state of the agency industry overall as well as a deep dive on specific areas related to agency relationships.
In this presentation, Robin Seward, vice president, brand marketing at Arby’s Restaurant Group, Inc., discussed how finding your brand’s center is essential to innovation that is broad but also relevant.