Presentations

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Media Buying: What Every Procurement Professional Needs to Know About Media

In this webinar presentation, Chris Apostle, EVP and chief strategy officer at Integrated Media Solutions, shared how understanding the current media landscape can lead to more efficient and effective campaigns.

How to Succeed in Business…in the Age of the Customer

In this presentation, Cory Munchbach, marketing strategy analyst serving CMOs and marketing leaders at Forrester Research, Inc., addressed key trends that marketers need to be thinking about to better position their business in the age of the consumer.

How User-Generated Content Sparked a Shift in Expedia’s Brand Marketing Strategy

In this presentation, Noah Tratt, global vice president of media solutions at Expedia, Inc., shared the way Expedia developed a new approach to content marketing and how it has moved the company forward in unexpected ways while reinventing the way the brand communicates with customers.

Los Angeles Metro: How Its In-House Agency Helped Make Public Transit Cool

In this presentation, Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.

Seven Years Together: Music Unleashes the Ability to Work in Concert

In this presentation, Evan Greene, chief marketing officer at The Recording Academy/The Grammy Awards, Carisa Bianchi, president of TBWA\Chiat\Day LA, and Bob Rayburn, creative director at TBWA\Chiat\Day LA, shared how through open communication, trust, and a shared vision, the partnership yielded a 65 percent increase in ratings and made the Grammys the second-largest social media event behind the Super Bowl.

Digital Marketing and Social Media Trends That Will Shape 2014

In this webinar presentation, Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.

Sirona Dental Product Launch And Lead Generation Campaign

In this presentation, Sirona Dental and its agency Eric Mower & Associates crafted an award-winning integrated marketing campaign that included print, email, online rich media, video, social media, promotions, and an interactive software simulator.

2014: Forrester’s Best Practices in Digital Data

In this webinar presentation, David Cooperstein, VP, research director serving CMOs at Forrester Research, Inc., shared the digital, social, and mobile trends that data will both address and require for marketing success in 2014 and beyond.

Driving Effective Messaging Through Collaboration

In this presentation, Dr. Lawrence Cesnik, U.S. lead for Global Customer Insights at LifeScan, Inc., shared how internal collaboration helped to launch an efficient, actionable strategic messaging study.

Optimizing Integrated Multi-Screen Campaigns

In this session, attendees learned about insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

Forrester: Top Digital Advertising Trends for 2014 and Beyond

In this session, Susan Bidel, senior marketing strategy analyst at Forrester Research, Inc. explored how native advertising could be a powerful tool for marketers and a welcome revenue stream for publishers when executed responsibly.

Game of Thrones '#RoastJoffrey' Case Study

In this presentation, Jim Marsh, social media director at HBO, and Josh Lenze, account director at 360i, shared the compelling and groundbreaking campaign that generated nearly 800 million total earned media impressions and one million total engagements across platforms.

Programmatic Buying, Agency Trading Desks, and Digital Data Management Trends

In this presentation, Michael Greene, director of research at Audience Science and leading industry expert, shared some key trends and hot topics in digital marketing, such as programmatic buying, agency trading desks, and digital data management.

Collaborative Negotiation Practices for Win-Win Results

In this webinar presentation, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.

Best Practices for Customer Service on Social Media

In this presentation, Ben Blakesley, author of Get Social, provided best practices for having better customer service interactions online.

MasterCard’s Stand Up to Cancer Program

In this presentation, Elaine Lawson, vice president of U.S. digital marketing at MasterCard Worldwide, discussed how MasterCard leveraged digital and social media channels to #DoGood in support of the company’s partnership with Stand Up to Cancer.

Random House Gets Social with Authors

In this presentation, Kristin Fassler, director of marketing at the Ballantine Bantam Dell division of Random House, discussed best practices for promoting marketing messages on social media while ensuring that brand identity remains authentic.

Think With Your Mouth: Re-Introducing Big Mac To The Millennial Generation

In this session, attendees learned how Big Mac reestablished relevancy with the most sought-after demographic today.

An Inside Look at the State of Programmatic Media

In this presentation, Joanna O’Connell, director of research at AdExchanger, shared a brief history lesson on the rise of programmatic media buying, and took a look at the current state of the programmatic process across display, video, and paid and social media.

Emerging Technology Tools for Marketers

In this webinar presentation, Brian Wieser, senior analyst at Pivotal Research, explored the opportunities for marketers to drive growth or reduce costs for their organizations through developing technology trends.

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