In this presentation, Burke Moody, executive director at AICE New York, offered insights into how brands can maximize value in post-production.
In this presentation, John Lipuma, CEO of PostAds Group, discussed many of the newly formed advertising entities and how they could affect the marketing landscape in 2014 and beyond.
In this webinar presentation, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.
In this presentation, Harold Geller discussed Ad-ID, its collaboration with Adobe on digital ad slate for XMP, as well as an update on the MXF Commercial Delivery specification (AS-12).
In this session, Cindy Neumann, Senior Director, Consumer Insights Advanced Analytics– ConAgra Foods,Heather Dumford, Media Director, Global Marketing – ConAgra Foods, and Tammy Vance, Senior Director - comScore presented ConAgra's approach for using ad and audience delivery validation insights, including viewability data, to drive decision-making and generate a strong ROI in their digital efforts.
In this presentation, Marla Skiko, executive vice president and director of digital innovation at Starcom MediaVest Multicultural, shared key learnings on how marketers can capitalize on the U.S. Hispanic social media opportunity, as well as a case study from a creative partnership with Telemundo.
In this presentation, Steve Carlin, senior director, shopping marketing and insights at Ubisoft, discussed how an innovative partnership with Epiphone/Gibson and Guitar Center helped Rocksmith find its audience and revive the music videogame genre.
In this presentation, Meredith Cherwony, senior account planner at Google, shared insights from a Google survey analysis that can help B-to-B brands leverage emotional connections to drive purchase intent.
In this presentation, Dr. Robert Passikoff, founder and president of Brand Keys, Inc., shared how emotional brand engagement can be measured and leveraged to generate positive consumer behavior in the marketplace.
In this presentation, John Huffman, director of customer insights, advertising, and creative design at the United States Postal Service, discussed how the Customer Insights group led the USPS’s transformation toward becoming more competitive in today’s business climate.
In this presentation, Tina Manikas, global retail officer at Draftfcb, and Victor Zaborsky, marketing director at MilkPEP, shared insights and results from the award-winning “Latte Love” campaign that exceeded sales and engagement targets.
In this presentation, Elliot Lum, vice president at Columbia Records Creative Agency, shared analysis from a Sony Music behavioral study on how marketers can more effectively target Millennials through music.
In this presentation, Laura Salant, director of research at About.com, identified the six types of consumer behaviors that form a web-like path to purchase, and shared how brands can leverage these insights by category.
In this webinar presentation, learn what it takes to get your video watched, the motivations and devices that are driving online video growth, why social is so important, and how the age of online video is transforming our relationship with television.
In this presentation, Daniel Infanti, SVP of marketing and advertising at CIT, and Abby Cohn, VP of marketing and advertising at CIT, presented a B-to-B case study on the brand’s innovative “Portmanteau” marketing campaign that clearly differentiated CIT from other commercial banks.
In this presentation, Ivy Esquero, global consumer insights at Microsoft Advertising, unveiled key findings from Microsoft’s Cross-Screen Engagement Study that can help marketers provide flexible, portable, and engaging content that can resonate across devices.
In this presentation, Turner Roach, marketing manager at Deloitte, discussed how Deloitte Health Care is using social media to grow its presence as a thought leader and engage more with consumers and other stakeholders.
In this session, the ANA's Marketing Knowledge Center provided an update on these toolkits, how your team can access them, and conducted a live demonstration with Q&A.
In this presentation, Katie Lillie, director of marketing shared services at Iron Mountain, demonstrated with before-and-after creative examples how Iron Mountain used storytelling and emotion to market a “boring” product.
In this presentation, John Dailey, SVP of Northeast region ad sales at HGTV and DIY Networks, and Kevin Paradis, VP of Northeastern region ad sales at Food Network and Cooking Channel, shared challenges and insights from delivering 360-degree marketing integration to two Scripps Networks advertisers.