Presentations

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Digital Marketing and Social Media Trends That Will Shape 2014

In this webinar presentation, Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.

Sirona Dental Product Launch And Lead Generation Campaign

In this presentation, Sirona Dental and its agency Eric Mower & Associates crafted an award-winning integrated marketing campaign that included print, email, online rich media, video, social media, promotions, and an interactive software simulator.

2014: Forrester’s Best Practices in Digital Data

In this webinar presentation, David Cooperstein, VP, research director serving CMOs at Forrester Research, Inc., shared the digital, social, and mobile trends that data will both address and require for marketing success in 2014 and beyond.

Driving Effective Messaging Through Collaboration

In this presentation, Dr. Lawrence Cesnik, U.S. lead for Global Customer Insights at LifeScan, Inc., shared how internal collaboration helped to launch an efficient, actionable strategic messaging study.

Optimizing Integrated Multi-Screen Campaigns

In this session, attendees learned about insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

Forrester: Top Digital Advertising Trends for 2014 and Beyond

In this session, Susan Bidel, senior marketing strategy analyst at Forrester Research, Inc. explored how native advertising could be a powerful tool for marketers and a welcome revenue stream for publishers when executed responsibly.

Game of Thrones '#RoastJoffrey' Case Study

In this presentation, Jim Marsh, social media director at HBO, and Josh Lenze, account director at 360i, shared the compelling and groundbreaking campaign that generated nearly 800 million total earned media impressions and one million total engagements across platforms.

Programmatic Buying, Agency Trading Desks, and Digital Data Management Trends

In this presentation, Michael Greene, director of research at Audience Science and leading industry expert, shared some key trends and hot topics in digital marketing, such as programmatic buying, agency trading desks, and digital data management.

Collaborative Negotiation Practices for Win-Win Results

In this webinar presentation, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.

Best Practices for Customer Service on Social Media

In this presentation, Ben Blakesley, author of Get Social, provided best practices for having better customer service interactions online.

MasterCard’s Stand Up to Cancer Program

In this presentation, Elaine Lawson, vice president of U.S. digital marketing at MasterCard Worldwide, discussed how MasterCard leveraged digital and social media channels to #DoGood in support of the company’s partnership with Stand Up to Cancer.

Random House Gets Social with Authors

In this presentation, Kristin Fassler, director of marketing at the Ballantine Bantam Dell division of Random House, discussed best practices for promoting marketing messages on social media while ensuring that brand identity remains authentic.

Think With Your Mouth: Re-Introducing Big Mac To The Millennial Generation

In this session, attendees learned how Big Mac reestablished relevancy with the most sought-after demographic today.

An Inside Look at the State of Programmatic Media

In this presentation, Joanna O’Connell, director of research at AdExchanger, shared a brief history lesson on the rise of programmatic media buying, and took a look at the current state of the programmatic process across display, video, and paid and social media.

Emerging Technology Tools for Marketers

In this webinar presentation, Brian Wieser, senior analyst at Pivotal Research, explored the opportunities for marketers to drive growth or reduce costs for their organizations through developing technology trends.

Optimizing Integrated Multi-Screen Campaigns

ANA and Nielsen joined forces on insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

Educating Consumers on the Affordable Care Act Through Digital

In this presentation, Kelly Colbert, staff vice president of advertising and social media at WellPoint, and Zach Newcomb, senior vice president of client partnership and strategy at ROKKAN, shared how WellPoint launched a digital and social content strategy to educate consumers about the changing health insurance landscape.

Experiential Digital Brand Experiences

In this presentation, Jim Scott, founder and managing partner of mono, shared how Lucy Activewear created an interactive, celebratory experiential campaign designed to be shared on social.

Real-Time Marketing at Capital One

In this presentation, Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.

U.S. Marine Corps Launches a Scaled Digital Campaign

In this presentation, Marshall Lauck, chief operating officer at J. Walter Thompson, and Lt. Col. Ralph Hernandez, assistant chief of staff for advertising at the United States Marine Corps, shared how the Marines built a comprehensive framework of training and guidance to ensure a unified brand on social media.

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