Presentations
Wall Street’s View of Madison Avenue: What’s Ahead in 2012
Michael Nathanson, Nomura Securities International, Inc., shared his insights on the financial health of the publicly traded holding companies Havas, IPG, Omnicom, Publicis, and WPP.
Avidan Strategies: Client/Agency Relationships Survey
Avi Dan, founder and president, Avidan Strategies, LLC, highlighted findings from a recent study fielded among senior marketers and procurement executives in order to establish a benchmark regarding the overall level of satisfaction clients are finding with their agencies and the resulting increase in agency reviews.
Ancestry.com Brings Families Together Through Social Media
Nick Cifuentes, director, global social media, Ancestry.com, discussed their focus on incorporating social media into the brand's overall marketing mix, as well as their approach to social media measurement and return on investment (ROI).
Audi of America: The Value of Talk
Loren Angelo, general manager, brand marketing, Audi of America, and Lucy Farey-Jones, partner and head of strategy, Venables, Bell & Partners, discussed the value of talk as Audi has successfully folded their social media platforms into their large brand campaigns.
Popchips: Building a Social Brand One Snacker at a Time
Brian Pope, senior vice president, marketing, Popchips, discussed how Popchips uses social media via a grassroots marketing approach to build their brand and generate excitement in the snacking category.
Arby’s Case Study: ‘New Old School’ Marketing
Bob Kraut, senior vice president, marketing and advertising, Arby's Restaurant Group, Inc., discussed Arby’s multi-screen “good mood food” campaign, which has reinvigorated the brand.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM
Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.
Best Practices in Cross-Platform Advertising Effectiveness Measurement
Michele Madansky, PhD, media and market research consulting, presented challenges and opportunities from a CIMM whitepaper which evaluated the strengths and weaknesses of current cross-platform ad effectiveness measurement.
comScore Multi-Screen Measurement Study
Joan FitzGerald, vice president, cross-platform research, comScore, discussed how TV set-top box data can be combined with meters, tags and mobile carrier data in order to measure online and mobile usage for the same individual.
Cross-Platform Metrics: Many Things Change, the Math Doesn’t
Artie Bulgrin, senior vice president, research & analytics, ESPN, offered ESPN’s perspective on which metrics are needed to improve cross-platform measurement.
Industry Call to Action: Collaboration is the Key to Moving Forward
Patti Wakeling, global media insights director, Unilever, provided a first-hand perspective of the collective challenges that face the entire media industry in defining cross-platform video measurement.
TerraCycle: Getting Creative with Garbage
Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.
TV "Set-Top Box" Data: Interesting Insights, New Currency, or New Paradigm?
Lyle Schwartz, managing partner, implementation research & marketplace analysis, GroupM, and Mark Loughney, VP, sales & strategy research, ABC, discussed the potential for return path data to improve the way that television is planned, bought, sold and evaluated.
USA TouchPoints: An Agency’s Perspective
David Shiffman, senior vice president, research director, MediaVest, provided an overview of USA TouchPoints as an innovative new planning and consumer insights tool for cross-platform campaigns.
Win-Win Results: Working Effectively with Your Public Relations Firms
Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm.
Digital, Social, Mobile, and the Law: What Marketers Need to Know
Joseph Rosenbaum, partner, Reed Smith LLP, discussed a wide array of legal topics that marketers need to be aware of in the areas of digital, social, and mobile.
Case Study: Adding Shazam to Your Marketing Strategy
David Jones, EVP of marketing, Shazam, presented a variety of case studies illustrating how Shazam successfully drove engagement, and Andrea Harrison, director of digital engagement, PepsiCo, Inc., talked about how Pepsi integrated Shazam into their marketing strategy.
Case Study: How Mobile Marketing Is a Driving Force for BMW
Kate Alini, social media and emerging technologies manager, BMW, and Matt Powell, chief technology creative officer, KBS+P, discussed examples of how BMW used mobile to promote their products.
Crayola Creativity: Our Cause, Our Culture
In this presentation, Crayola discussed how they understand and articulate their brand identity using integrated marketing in a way that compels change in internal culture and consumer communication.
