Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.
Bob Liodice, president and chief executive officer of ANA, discussed what actions need to be taken by advertisers, agencies, and media to improve measurement, build transparency, and demonstrate that self-regulation, not government regulation, is the answer.
Mark Cibort, vice president, group managing director at R/GA, shared best practices for how agencies, marketing, and marketing procurement can work together collaboratively.
Tom Roth, founder and president of Community Marketing, Inc., shared findings from Community Marketing Inc.’s (CMI) Sixth Annual LGBT Community Survey, best practices, and a case study.
David R. Mitchell, vice president, creative at SapientNitro, described Vail Resorts’ EpicMix. This online and mobile app lets skiers and riders track their activity on the slopes, upload information onto a dashboard, and share their journey across their social networks.
The ANA is partnering with EffectiveBrands, a global marketing consultancy, to conduct The Marketing 2020 – Organizing for Growth study. This important industry initiative will focus on identifying how marketing can best focus and organize to support business growth.
Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
Alex Flagg, director, customer market and intelligence at HP, and Rebecca Hill, director, social media at Doremus, discussed the importance of developing a social media influencer strategy as a business-to-business marketing tool.
Kira Wampler, vice president, marketing at Lytro, discussed how Lytro has crafted a compelling story about their new consumer light field camera through the use of social media and word-of-mouth.
Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, Inc., discussed how mobile has become the largest technology platform in human history and cited examples of how marketers can take advantage of this growing digital sixth sense.
Brett Martin, CEO of Sonar, discussed how Sonar translates geo-social data into rich audience segments.
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
Jason Heller, CEO at Agiliti, Inc., discussed the marketer of the future, digital marketing trends, and the importance of creating a culture that fosters talent.
Robert Aksman, co-founder and chief experience designer at BrightLine, and Meg Brossy, senior vice president, head of business development at BrightLine, discussed how marketers are utilizing iTV to reach their core consumers with national scale and engagement and in an accountable and measureable way.
Vanessa Sain-Diéguez, director, social media planning and integration at Hilton Worldwide, shared insights gleaned from the strategy and launch of the Hilton Suggests program and discussed how the company has utilized creativity and innovation in social media to elevate the customer experience with the Hilton brand.
Jamie DePeau, senior vice president and chief marketing officer at Lincoln Financial, and Keith Turco, president of gyro NY, discussed the concept and implementation of the company’s “Chief Life Officer” integrated campaign, with its rallying cry, “You’re In Charge.” Also explained was how the concept was variously translated into national and business print advertising, posters in public spaces, online advertising (including social networking), and television commercials targeted to a range of demographic segments.
Lindsey Turley, digital strategist at BBDO, presented a responsive design and social media case study on REI’s recent “REI 1440 Project.”
Marilyn Reap, research director at SiriusDecisions, shared survey research on how CMOs perceive new and changing B-to-B marketing roles and what this means for marketers.