Presentations

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Pharmaceutical Marketing: Navigating the Complex Waters

Dan Jaffe, executive vice president, government relations at ANA, and Bruce Grant, senior vice president, business strategy at Digitas Health, discussed how federal legislation and social media are impacting pharmaceutical marketing.

SAG/AFTRA Developments

Douglas Wood, senior partner, Reed Smith LLP and JPC chief negotiator, Gregory J. Hessinger, partner, Reed Smith LLP, Allan Linderman, president, The Linderman Media Group, and Howard B. Homonoff, entertainment, media, and communications advisory, PricewaterhouseCoopers, discussed the new GRP-E model of compensation.

The Female Factor - Women at NBCU's Purchase Power and Influence Study

Janet Gallent, vice president, Insights and Innovation Research - NBC Universal, presents insights from The Female Factor -- a custom study commissioned by women at NBCU, in partnership with GfK Roper. View her presentation.

Discovering More Resources in Your Agency Relationships

Bruno Gralpois, director, global agency management at Microsoft, and Casey Jones, president, chief executive officer, and co-founder of BriefLogic, shared new ways for clients and agencies to be more productive and efficient.

Presentation: Joint Initiative in Global Mobile Marketing (P&G and ICAP/GEM)

Jean Berberich, platform manager, P&G, and Mark Kaplan, managing director, GEM, discussed how P&G has formed a closer partnership with their IT group in order to enable and scale global mobile marketing.

Agency Keynote: The Paradoxes of Agency Remuneration

Jean-Marie Dru, worldwide chairman of TBWA, discussed his call to action for clients and agencies to work together to address agency compensation in a calm and objective manner.

Behavioral Advertising and Privacy Concerns

Stuart P. Ingis, partner at Venable LLP, and Anthony Hadley, vice president, government affairs at Experian Services Corp., discussed how marketers can walk the line between advertising efficiency and consumer privacy in online behavioral advertising.

Turning a Global Powerhouse into a U.S. Brand

Bill Stabile, senior director, brand & marketing communications, Siemens Corporation, shared the strategy behind Siemens' attempts to Americanize their brand and break down silos within the company.

Intellectual Property in the 21st Century

Ronald Urbach, partner at Davis & Gilbert LLP, and William Whalen, assistant general counsel at Nissan North America, Inc., discussed copyright, trademark, patent, and intellectual property issues.

Leveling the Playing Field for Magazines in the Marketing Mix Modeling: The Available Information Is Now up to the Task

Andrew Arthur, VP, market solutions at Mediamark Research & Intelligence (MRI), discussed a new syndicated product designed to improve the quality of magazine data for marketing mix modeling.

Selling the Famous and Not-So-Famous

William Jelinek with Estee Lauder Companies, Inc., Norman Simon with Kramer Levin Naftalis & Frankel LLP, and Po Yi with American Express Travel Related Services Company, Inc. discussed celebrity privacy and publicity and presented hypothetical cases studies related to these matters.

The Greening of America

Kathryn Barrett Park, senior counsel for advertising and brand management, General Electric Company, and Jeffrey Greenbaum, partner, Frankfurt Kurnit Klein & Selz PC, took marketers though what is cold, warm, hot, and green in environmental marketing.

Optimizing Pricing Decisions

Ronald Baker, founder, VeraSage Institute, discussed how aligning price to the value a customer gets from a product can help marketers succeed.

Presentation: Creating a Seat at the Table

Steve Cannon, vice president, marketing, Mercedes-Benz USA, discussed how Mercedes-Benz formed two online customer advisory councils and the impact that those groups have had on the brand.

Presentation: Innocent Drinks: A Brand Movement from Europe

Dan Germain, head of creative at Innocent Drinks, discussed how the brand is working to make its products interesting, not just healthy.

Presentation: P&G: Pampers Builds Solid Connections with Moms

Jodi Allen, vice president, North America baby care, The Procter & Gamble Company, discussed Pampers' strategy for connecting with new parents.

Procurement: The Good, the Bad, and the Ugly

A panel of procurement experts commented on both myths and best practices of marketing procurement and discussed the findings of a new ANA/4A's survey on the relationships between procurement, marketing, and agencies.

Everything Finance and Procurement Should Know About Social Media

Paul Dunay, global managing director, services and social marketing, Avaya, Inc., discussed Avaya's strategy for managing their social media portfolio.

Presentation: Brand Valuation

Jez Frampton, global CEO, Interbrand, Eileen Lynch, head of global brand strategy, Thomson Reuters Corporation, and Jim Gregory, CEO, CoreBrand, participated in a panel presentation on brand valuation moderated by Bob Liodice, CEO, ANA.

Case Study: Delivery and Verification of Online Video Advertisements

Anthony Rushton, director, Telemetry discussed how the benefits of adopting independent delivery and verification of online video advertising campaigns helped Reckitt Benckiser to become the largest online video advertiser in the world.

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