Chad Vincent, president of Fiskars Brands and Spike Jones of Brains on Fire lay out the blueprint for the creation of the "Fiskateers," Fiskars' crafting ambassador program. This best practice case study not only connected the company with its customers, it increased loyalty, online conversations, and sales - and that was only the beginning.
Kira Wampler, Social Media Marketing Leader, Small Business Group, Intuit discussed how they successfully integrated social marketing with traditional media campaigns.
Jennifer Marchant, senior director, marketing at Post Foods LLC, and Kathleen Gareiss and Robert Schwartz at Ogilvy & Mather Worldwide, discussed what a digital scope of work should include and the best ways to negotiate one.
Scott Berg, director, global digital strategy and HP.com, Hewlett-Packard Company, discussed Hewlett-Packard's strategies for the website, social media, and mobile.
Jody Sutter, managing director, OnRequest Images, discussed three trends in brand imagery and suggested best practices for marketers managing digital images.
Rob Garner, strategy director, iCrossing, and Hope Ross, account director, iCrossing, discussed a new web design and strategy that iCrossing developed for Combined Insurance.
Russ Neale, brand manager at Mars Petcare U.S. Inc., and Parker Barnum, account director at TBWA\Chiat\Day, discussed how Pedigree created an award-winning campaign based on consumer insights and cause marketing.
Evan Krauss, global SVP of sales and business development at Jumptap, discussed how marketers can best use the mobile web and presented case studies from Hyundai, CoverGirl, and Hardee's.
Sanjay Pothen, U.S. managing director, Phonevalley, discussed the current state of mobile marketing and upcoming trends involving mobile.
Roger Adams provided the key highlights of the fundamentals of brand management and pointed to Michelin and Chick-fil-A as companies that have strong brand positioning statements.
Doug Wood, a partner at Reed Smith, detailed issues that advertisers should look for in celebrity contracts and outlined the new commercial service fee.
Lisa Smith, marketing competencies director, Mars U.S., and Carole Walker, director, integrated marketing communications, Mars U.S., shared Mars' strategy for integrating their communications plans.
The Kodak FAST Program: How Employee Ambassadors Transformed Kodak by Treating Everyone as their Customer
Gerard Meuchner, director of corporate communications and public affairs, Eastman Kodak Company, discussed Kodak's "FAST" program, which is geared towards creating and sharing a common set of internal operating principles throughout the Kodak organization.
Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
David R. Morse, president and chief executive officer of New American Dimensions, LLC, discussed reasons for bringing multicultural marketing and diversity to the foreground and presented eight rules for marketing to multicultural audiences.
Bonnie Carlson, president, Promotion Marketing Association (PMA), discussed the PMA's efforts to better promote and understand integrated marketing.
As minority groups increase in size, companies will have to promote diversity internally and manage it successfully. Multicultural marketers presented case studies of companies that are excelling in this area.
Royce A. Wills, marketing director of innovation, Coors Brands, MillerCoors LLC, discussed the successful launch of Coors Light's cold activated can in 2009 and the innovation strategy behind it.
A presentation by John Stevens and Rich Sherwood from Sanofi-Aventis covered agency interactions and relationship management.
Rob Halsey, VP of marketing innovation at SAP, discussed how companies can use virtual events to cut costs and expand the reach of physical events.
Dana Haase, director of consumer marketing for Coldwell Banker Real Estate, lists essential do's and don'ts for the social media tools YouTube, Facebook, and Twitter.