Presentations
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Microsoft Best Practices in Online Advertising
Microsoft presented a marketing case study in the financial services industry and a digital ad solutions case study on their product XMOS--Cross Media Optimization Study (i.e., adding online to the communications mix).
"Priceless" Marketing Accountability
This presentation explores MasterCard's organizational focus on metrics, knowledge, standards, and reporting.
HP Reinvention Reignites Brand Leadership
This presentation goes behind the scenes at HP to review how they created some of the most innovative brand marketing in the technology industry.
Sony Brand Leadership: The Hard Way
This presentation explores how Sony moved from the back of the flat-panel television market to more than triple its market share.
Yahoo!: Growing Brands with Innovative Communications
This presentation explores how technology, the power of the community, and shifting consumer dynamics are interwoven to build brands and how Yahoo! marketers are continuously reinventing the way they connect with consumers.
Have It Your Way
This presentation explores how Burger King restored relevance and reinvented its brand.
Re-Inventing the Wal-Mart Brand
This presentation explores how Wal-Mart decided to reset its direction and determine the key strategic platforms that would guide its marketing decisions and rebuild its brand.
Talk to Chuck: The Pathway to the Top
This presentation explores how new positioning and an array of new products and services helped Charles Schwab restore growth and outstanding financial performance.
TiVo: Audience Research and Measurement
This presentation explores TiVo's upcoming launch of its Audience Research and Measurement (ARM) division that will offer to advertisers and ad agencies second-by-second data and analysis on DVR viewing of advertising content.
The Path to Marketing Accountability: ANA/MMA Marketing Accountability Study, Phase III
This study presents the results of an exclusive 2006 ANA survey conducted in association with Marketing Management Analytics (MMA). The study began in January 2004 with the ANA/Forrester Survey: The State of Marketing Accountability and was followed by the 2005 Path to Marketing Accountability: A Foundational Study.
Making Integrated Marketing Communications Work
This presentation discusses the challenges that Integrated Marketing Communications presents to the client/agency relationship, provides guidelines for planning IMC, and best practices in communications.
Turning a Successful Wedding into a Successful Marriage
This presentation explores the essential elements to making a client/agency relationship a marketing success.
Driving Marketing Innovation
This presentation explores the effective touch points of new technologies and digital platforms.
Agency Compensation Trends and Issues
This presentation explores the trends in agency compensation for general advertising, specifically addressing the unique compensation structure for yellow pages and CMRs.
ARF Event Engagement Study
This presentation discusses the 2006 ARF and ANA member sponsorship engagement study.
Extending Accountability to the Agency Level
This presentation explores how Johnson & Johnson and Deutsch worked together to establish an advertiser/agency accountability dashboard.
MSN Trade Marketing Accountability
This presentation explores how the MSN division is adhering to corporate directed accountability to establish metrics and enable tracking.
Measuring and Growing Your Brand: Earning Marketing an Equal Seat at the Table
This presentation explores how crucial it is that marketers treat their brands as financial assets if they want to have "an equal seat" at the table.
Video: A New Tool in Segmentation Analysis and Presentation
This presentation explores the uses of video to "sell" segmentation analyses within an organization; to bring segments to life; to improve research with observational clues.
Online Media Auctions
This presentation reviews Enversa, a real-time, web-based auction tool, and the pros and cons it has for marketers.
