Presentations
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Measuring Mobile Ad Effectiveness
Joy Liuzzo, vice president, director, InsightExpress, presented some of InsightExpress’ findings on mobile ad effectiveness and consumer mobile trends that resulted from the more than 200 mobile studies it conducted.
Asian Marketing Best Practices
Nita Song, president, COO, IW Group, discussed the nuances of the Asian market, how to acquire the Asian customer, and the best way to keep them.
nuvoTV: The Bilingual, Bicultural Latino
Craig Geller, SVP of ad sales, nuvoTV, highlighted key research supporting the need to engage the bicultural Latino as a unique and growing demographic.
Client Programs that Drive Loyalty and Profitable Growth
Referencing his bestselling book, The B2B Executive Playbook, Sean Geehan described key principles that can be used to create strategic relationships that yield powerful business results.
Green Production: On Set Waste Diversion and Environmental Initiatives
Representatives from EcoSet Consulting, LLC and Target Corporation discussed how companies can reduce the amount of waste they produce on television commercial productions.
Harnessing The Power Of Newer Media Platforms For More Effective B2B Marketing
In this session, the ANA shared findings from "Harnessing the Power of Newer Media Platforms for More Effective Marketing," an exclusive survey from the ANA exploring the use of search, social networks, user-generated content, podcasts, blogging, and more.
Best Practices in Internal Communications
Kara Bullock, senior vice president and account director, Tribe, and Lindsay Podrid, vice president and creative director, Tribe, provided case studies from brands that excel in internal communications and discussed tips for success in this area.
PostAds and P&G: Digital Asset Management
Renato Ibarra, advertising production manager, Procter & Gamble, and John Lipuma, CEO, PostAds Group, provided an industry overview of digital asset management solutions, decision criteria, and challenges.
Case Study: Macy’s Winter Beach Party Woos Millennials
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.
Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions
Donald Houston, senior brand manager, Just Born, Inc., discussed Just Born’s “Sweets and Beats” promotion which sought to raise brand awareness and increase purchases by incorporating QR codes on product packaging to drive mobile traffic to their branded micro-site.
Sony/Columbia Records Strikes a Chord Across Generations
Elliot Lum, vice president, strategic marketing, Sony/Columbia Records, provided insight on how the company reaches multiple generational groups through social media, partnership marketing, and celebrity talent.
Study Defines Eight Unique Mom Segments Across Multiple Generations
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.
How to Make a Good Digital Game
Christian Meyer, senior vice president and general manager, GSN Digital Solutions shared proven techniques for creating a hit online game.
Guidelines for Agency Search
Eve Reiter, vice president, Marketing Category Management and Agency Relations, American Express Company, and chair of the ANA Agency Relations Committee, discussed best practices that can help marketers, their procurement teams, and agencies go through an effective search and selection process to create better working relationships.
Seven Ways to Promote Innovation in Your Marketing Program
Christopher W. Miller, Ph.D., NPDP, offered seven proven ways to get value from an innovation effort.
Integrated Marketing
In this presentation, ANA shared the results of their survey on integrated marketing and discuss its implications for marketers.
Procurement Task Force Update
In this session, the ANA Procurement Task Force provided an update on the progress of their three subcommittees.
Zappos.com Case Study: Developing an Internal Culture
Jon Wolske, culture evangelist, Zappos.com, discussed the 10 core values that drive the internal culture at Zappos.com.
New Agency Model: Media Company as Agency
Meredith, one of the nation’s leading media companies, has transformed itself into a player on Madison Avenue with Meredith Xcelerated Marketing. Keith Sedlak, chief marketing officer, Meredith Xcelerated Marketing, shared the thinking and strategy behind this new agency model.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
