Presentations

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The North Face: Building Loyalty with Behavioral Data to Drive Sales

In this presentation, Ian Dewar, CRM Manager of The North Face Company, described how the brand used Facebook data and its own loyalty reward program to better understand and tailor content to its customers.

Using Corporate Trade (Barter) To Achieve More

In this session, Kevin Farkas and Bill Georges of Active International discussed what steps procurement executives should take when considering corporate trade.

USPS: Integrating Mobile With Direct Mail

In this webinar, the United States Postal Service shared how they're working with marketers to utilize direct mail that integrates mobile and other technologies as part of their marketing mix to today's technologically savvy consumers.

Where Marketing and Finance Agree on Measurement for Creating Value

In this presentation, Meg Blair, the founding president of the Marketing Accountability Standards Board (MASB), provided an overview of the MASB initiative to establish an industry standard for marketing accountability and predictability to improve financial performance and guide business decision-makers.

How Hess Express Innovates Through Integrated Mobile Marketing

In this presentation, Jaime Liszczak, marketing manager at Hess Corporation, and John Lynch, search engine marketing strategist at The Halo Group, shared a Hess Express integrated mobile case study, and discussed challenges, strategies, and lessons learned.

Intuit's Small Business Big Game Campaign

In this session, Intuit Small Business discussed how they developed Small Business Big Game, the largest social marketing program in Intuit's history.

King’s Hawaiian: Integration of Social Media and Consumer Care

In this presentation, Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.

Optimizing Integrated Multi-Screen Campaigns

In this session, Bill Duggan shared insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

The New York Times Company Shares How Marketers Can Capitalize on Growing Mobile Habits and Trends

In this presentation, Michael Zimbalist, vice president of research and development at The New York Times Company, and Steve Shalit, vice president of research and development at The New York Times Company, shared insights and recent research regarding the enormous opportunity mobile presents to advertisers.

Commercial Production Tax Incentives for Advertisers and Marketers

In this presentation, Mike Kolko, director of production tax incentive at CAPS Payroll, identified the key states most beneficial to advertisers by exploring the nuances of their commercial production tax incentive programs.

Forming a Confederacy Between Procurement and Key Stakeholders

In this presentation, Al Roehl, founder of the StepAhead Group, provided proven, practical ideas to prevail over marketing procurement problems, promote relationships, and make progress on business priorities.

2013 ANA Real-Time Marketing Conference: Bob Liodice's Opening Remarks

This presentation contains opening remarks made by Bob Liodice, President and CEO of ANA, at the 2013 ANA Real-Time Marketing Conference.

Hasbro: Brand Relevance in "Right Now" Moments

In this presentation, Victor Lee, vice president, global digital marketing at Hasbro, discussed how the brand leveraged “right now” moments by managing its digital channels like a 24 hour news organization.

Optimizing Integrated Multi-Screen Campaigns

In this webinar presentation, Bill Duggan, group executive vice president at ANA, and Jeff Smith, SVP of global solutions marketing at Nielsen, discussed insightful new research that evaluates the success metrics of integrated multi-screen campaigns, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

Join the #RallyCry: Real-Time Marketing at Capital One

In this presentation, Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.

Real-Time by Design

In this presentation, Jonathan Hoffman, president of experience design at Starcom MediaVest Group, and Bohb Blair, senior vice president of experience design at Starcom MediaVest Group, shared four examples of real-time experience design.

Agency Selection Process at Moe’s Southwest Grill

In this presentation, Paul Macaluso, chief marketing officer at Moe’s Southwest Grill, discussed the casual restaurant franchise’s search for a media agency of record and best practices it learned along the way.

Conduct, Direct, and Harmonize…Synchronizing the Cacophony of Multiagency Collaboration

In this presentation, Jim Nail, principal analyst at Forrester, discussed agency coordination as it relates to leveraging specialized talent, client-led artistic vision, and the improvisational model.

Leveraging Expertise: A Case for Less Restrictive Agency Conflict Policy

In this presentation, Tom Finneran, executive vice president of agency management services at the 4A’s, led a roundtable discussion on a rational approach to agency conflict management policy, featuring Matt Anthony, president of Y&R North America; Laurie Coots, former chief marketing officer at TBWA/Worldwide; Lauren Crampsie, worldwide chief marketing officer at Ogilvy & Mather; and Chris Shumaker, executive vice president and chief marketing officer at Draftfcb North America.

Microsoft Finds Missed Opportunities for Marketers in the Consumer Journey Through Innovating Analytics

In this presentation, Ivy Esquero, thought leadership manager of global consumer insights at Microsoft, discussed the brand’s new cross-screen approach to big data, and the insights gleaned.

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