In this presentation, Onju Sturlaugson, integrated shopper marketing at General Mills, Inc., shared a behind-the-scenes look at the 64-year-old Pillsbury Bake-Off Contest and discussed how General Mills modernized it to engage Millennials.
In this presentation, David Bentz, director, retail strategy, and Patti Ziegler, VP global marketing communications at The Scotts Company, discussed the ways Scotts is breaking down barriers to entry into the lawn and garden category for Millennials.
In this presentation, Dan Jaffe, group executive vice president of government relations at the ANA, discussed the latest developments in Washington involving ad taxes and food advertising.
In this presentation, Carie Whalen, digital solutions manager, and Dave Bilbrough, digital solution architect at SAS, discussed the importance of capturing, interpreting, and leveraging digital data.
In this presentation, Greg Shatan, Partner, Reed Smith LLP provided an update on ICANN.
In this presentation, Stuart Ingis, Partner, Venable LLP shared an update on OBA/Privacy.
In this presentation, Marc Kaufman, Partner, Reed Smith LLP and Elizabeth Oesterle, Of Counsel, Venable LLP provided an update on Patent Trolls.
In this presentation, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg Company, shared how innovation and Kellogg’s unique approach to measurement improved return on investment for the brand.
In this presentation, Charles A. Carpenter, vice president, ad sales, mid-central region at the Food Network and the Cooking Channel, and Nicole Leyden, vice president of digital ad sales at Scripps Networks Interactive, discussed how Scripps and its networks use innovation and social media.
In this presentation, Matt Cardwell, social media team lead at Quicken Loans, discussed how Quicken Loans leverages innovation to drive excellent customer experiences, which has led to strong sales growth and the J.D. Power Award in customer satisfaction for three years in a row.
In this presentation, Andrew Bradway, head of brand advertising at Millennial Media, discussed the top mobile growth trends and presented tips to create the most engaging and effective mobile video campaigns.
In this presentation, Moises Norena, global director of innovation at Whirlpool Corporation, shared how Whirlpool has transformed itself into an innovative organization.
In this presentation, Bonin Bough, vice president of global media and consumer engagement at Mondelez, Rupal Parekh, editor at Ad Age, and Laura Krajecki, chief human experience officer at Starcom MediaVest Group, shared highlights of the 2013 Cannes Lions International Festival of Creativity.
In this presentation, Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
In this presentation, best-selling author Joseph Jaffe, founder and partner of Evol8tion, LLC, revealed a strategic and holistic approach to technology-based innovation and carved out a pragmatic process for marketers that includes digital, social, and mobile.
In this presentation, Geoff Ramsey, chairman of eMarketer, shared information on current digital spending rates and the trends affecting digital marketing today.
Bob Liodice, president and CEO of ANA, presented information on the digital and social media landscape in his opening remarks at the 2013 ANA Digital and Social Media Conference.
In this presentation, Adrian Parker, group manager of social, mobile, and emerging media at Intuit, discussed how the global software company is approaching digital measurement and decision-making in an age when customers can date, marry, and divorce a brand in the blink of an eye.
In this presentation, Dan Reynolds, director of social media strategy at Disney Interactive Entertainment, discussed the compelling content which brands such as Disney create as they develop a narrative and a persona that connects them to their customers.
In this presentation, David Hayes, head of CANVAS at Tumblr, discussed the compelling content which brands such as Disney create as they develop a narrative and a persona that connects them to their customers.