Presentations

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The Case for Zero Paid Media

In this webinar presentation, Joseph Jaffe, author and CEO of Evol8tion, made the case for moving toward a zero-paid-media budget and provided an action plan to help brands create more retention-focused marketing efforts.

2014 Consumer Electronics Show: What Marketers Need to Know

In this webinar presentation, Shelly Palmer, an advertising, marketing, and technology consultant, helped marketers make sense of the Consumer Electronics Show (CES) with a high-level recap of key learnings, trends, and implications for marketers.

Navigating the TCPA Minefield

This webinar presentation reviewed the current state of the TCPA, provided recommendations on how to conduct compliant text messaging campaigns, and offered best practices for avoiding class action scrutiny.

Payment Terms: Current Practices for Marketers

In this webinar presentation, ANA survey findings were shared, and attendees learned what marketers are doing with payment terms for various marketing services.

Ball Brand Jars Win Over Millennials

In this presentation, Steve Hungsberg, senior brand manager for fresh preserving at Jarden Home Brands, discussed how he rejuvenated the Ball brand of jars through connecting with a new type of core consumer.

Marketing to Millennials: Top Trends and Ways to Reach this Elusive Group

In this presentation, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials, shared new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.

Millennials and Their Music

In this presentation, Elliot Lum, vice president at Columbia Records Creative Agency, shared analysis from a Sony Music behavioral study on how marketers can more effectively target Millennials through music.

Behind the Chop Shop: Bringing Hyundai's Walking Dead to Life

In this session, Jon Budd, Senior Group Manager, New Media- Hyundai Motor America and Tom Pettus, Vice President, Creative Director – Innocean USA shared a behind the scenes look at the making of Hyundai's "The Walking Dead Chop Shop" partnership and campaign.

Levi Strauss & Co. Leverages Curated Content to Reach Global Consumers

In this presentation, Julia Bois, digital brand manager at Levi Strauss & Co., Diana Klochkova, global social manager at Levi Strauss & Co., and Kirsten Green, senior account manager at Thismoment, shared how they curated content across Instagram and YouTube that garnered not only significant user participation, but breathed new life into the heritage 501 jean.

Optimizing Integrated Multi-Screen Campaigns

In this presentation, Meghan Medlock shared insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

Union Bank Case Study

In this session, Laurie Greene, VP, Media Director– Union Bank shared a case study on Union Bank's latest Brand campaign and their approach to media and results.

2013 ANA Payment Terms Survey – Current Practices For Marketing Services

In this session, Andrew Kritzer shared the 2013 ANA Payment Terms Survey results.

Agency Search: Innovative RFI/RFP Approaches

In this presentation, Anna Horgan, procurement executive at Eli Lilly and Company, United Kingdom, and Mike Thyen, director of procurement in emerging markets at Eli Lilly and Company, shared three case studies that demonstrate Lilly’s approach to customizing the pitch process to increase the chance of long-term satisfaction with the procurement process.

Apollo Education Group Case Study: Using Data to Improve the Customer Experience

In this presentation, learn how the Apollo Education Group applied digital analytics and consumer insights to customize messages to consumers, which not only created a better user experience, but also drove business results as well.

Monsanto Uses Big Data to Build Multi-Channel Marketing Analytics Strategy

In this presentation, Alight Analytics’ Matt Hertig and Monsanto’s Gary Sakin discussed how data dashboards were used to plan and optimize Monsanto’s marketing ROI.

Procurement at Interpublic

In this presentation, Eliseo Rojas, chief procurement officer of the Interpublic Group of Companies, shared how a holding company’s strategic sourcing, procurement, and supplier functions help create better partnerships with agencies and clients.

The North Face: Building Loyalty with Behavioral Data to Drive Sales

In this presentation, Ian Dewar, CRM Manager of The North Face Company, described how the brand used Facebook data and its own loyalty reward program to better understand and tailor content to its customers.

Using Corporate Trade (Barter) To Achieve More

In this session, Kevin Farkas and Bill Georges of Active International discussed what steps procurement executives should take when considering corporate trade.

USPS: Integrating Mobile With Direct Mail

In this webinar, the United States Postal Service shared how they're working with marketers to utilize direct mail that integrates mobile and other technologies as part of their marketing mix to today's technologically savvy consumers.

Where Marketing and Finance Agree on Measurement for Creating Value

In this presentation, Meg Blair, the founding president of the Marketing Accountability Standards Board (MASB), provided an overview of the MASB initiative to establish an industry standard for marketing accountability and predictability to improve financial performance and guide business decision-makers.

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