In this presentation, Gregory Weiss, vice president/business leader, social media marketing at MasterCard Worldwide, discussed why caring matters in social media. He shared social media best practices in the form of tweets and also discussed MasterCard’s #LoveThisCity campaign.
In this presentation, Bruno Bagala, WW GB MM business solutions and M2BP program deliverymanager at IBM, and Cheryl Metzger, associate director, marketing strategy at OgilvyOne Worldwide, shared IBM’s paid, owned, and earned approach, including its best practices for digital integration and driving earned media.
In this presentation, Liberty Mutual Group shared key learnings from their Responsibility Project campaign and how they have been able to humanize and fortify the brand through this social effort.
In this presentation, Marilyn Mersereau, SVP, marketing and CMO, and Susan Lovegren, SVP human resources at Plantronics, discussed Plantronics’ Smarter Working program that enables flexible working and lets employees live the brand story.
In this presentation, Ron Barasch, senior director, product marketing, and Shannon Riordan, marketing director at Yodlee, discussed how the company created a new brand identity and messaging platform based on an authentic and credible sense of what’s uniquely “Yodlee.”
In this presentation, the iconic Kentucky-based whiskey maker fully enters the digital age by creating a new global website with responsive design.
In this presentation, Erin Simino, Senior Vice President of Mobility – Starcom Worldwide for Proctor and Gambleand Alexis Berger, Vice President – Kargo, provided actionable insights into how Proctor and Gamble is approaching mobile with their marketing strategies and key insights and lessons learned for how marketers can transform branding practices in mobile.
In this presentation, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, presented six rules for engaging with Millennials.
In this presentation, Onju Sturlaugson, integrated shopper marketing at General Mills, Inc., shared a behind-the-scenes look at the 64-year-old Pillsbury Bake-Off Contest and discussed how General Mills modernized it to engage Millennials.
In this presentation, David Bentz, director, retail strategy, and Patti Ziegler, VP global marketing communications at The Scotts Company, discussed the ways Scotts is breaking down barriers to entry into the lawn and garden category for Millennials.
In this presentation, Dan Jaffe, group executive vice president of government relations at the ANA, discussed the latest developments in Washington involving ad taxes and food advertising.
In this presentation, Carie Whalen, digital solutions manager, and Dave Bilbrough, digital solution architect at SAS, discussed the importance of capturing, interpreting, and leveraging digital data.
In this presentation, Greg Shatan, Partner, Reed Smith LLP provided an update on ICANN.
In this presentation, Stuart Ingis, Partner, Venable LLP shared an update on OBA/Privacy.
In this presentation, Marc Kaufman, Partner, Reed Smith LLP and Elizabeth Oesterle, Of Counsel, Venable LLP provided an update on Patent Trolls.
In this presentation, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg Company, shared how innovation and Kellogg’s unique approach to measurement improved return on investment for the brand.
In this presentation, Charles A. Carpenter, vice president, ad sales, mid-central region at the Food Network and the Cooking Channel, and Nicole Leyden, vice president of digital ad sales at Scripps Networks Interactive, discussed how Scripps and its networks use innovation and social media.
In this presentation, Matt Cardwell, social media team lead at Quicken Loans, discussed how Quicken Loans leverages innovation to drive excellent customer experiences, which has led to strong sales growth and the J.D. Power Award in customer satisfaction for three years in a row.
In this presentation, Andrew Bradway, head of brand advertising at Millennial Media, discussed the top mobile growth trends and presented tips to create the most engaging and effective mobile video campaigns.
In this presentation, Moises Norena, global director of innovation at Whirlpool Corporation, shared how Whirlpool has transformed itself into an innovative organization.